Steve Sanghi - Microchip Technology, Inc.
Management
So that's a good question, and let me take a shot at answering it. So Microchip 2.0 is not an event where I flipped a switch today. Microchip 2.0 has been in formation for about five years, and which you yourself said in when we acquired SMSC, we got USB technology, we got Ethernet technology, we got audio technology. When we bought Micrel, we got a number of great analog assets. When we bought Atmel, we got some Wi-Fi assets, we got some security assets and Atmel's large microcontroller portfolio. As you go to the customers, there was largely one product per board. Atmel sold the microcontroller. There was no Microchip analog or anything else present around it, because we were the enemies, so it will be anybody else's product but Microchip's. And in the last year, on all the internal reference designs, development tools, sales brochures, and sales training and all that, it's now full with Microchip's analog and power management and Wi-Fi, Bluetooth, Ethernet, USB, timing products and all that kinds of stuff. So, this has been a thing in building and we are really just packaging it for you now and saying we are seeing it working, and it took some time to train the apps engineers and sales force and get the distribution aligned with what some other companies have done with their distribution also gave us an opportunity. So it's really culmination of all these initiatives coming together, where we can tie a board on and say, hey this looks like a new company to our distributors today and to our salespeople and others and saying I can sell a very broad portfolio today. Take any one company out of it, Atmel, it substantially reduces it. Take Micrel out, reduces it further. Take SMSC out, it reduces it further. So it's a build-up on all these companies. I don't know if that helps you.