Selim Bassoul
Analyst · Roth Capital
I would like to give you a little bit of a flare of what's going on in the industry as we came back from the National Restaurant Show, which was one of the best shows I've seen since the pre-recession. I think we've seen the biggest number of customers and operators coming to the show. We were mobbed -- I -- literally, a lot of people were looking at our kitchen innovation or a lot of people are looking at energy. They are looking at waterless appliances. They are looking at ventless application. The interesting part that I've seen is, I've seen some 5-star or niche-line star chefs looking at introducing concepts that are value proposition. So we saw a lot of interesting people. For the first time in years, actually, people are looking at opening up new concepts. And it was very, very exciting and optimistic.
Then I would tell you that what I've seen in general now, most probably starting in -- since the summer of 2011: For the first time, I am very optimistic about seeing unit growth across many concepts accelerating. While we don't expect to go back any time soon to the pre-2008 overgrowth, we are seeing growth in 2012 through -- across the board. So I'm seeing every concept now going back in the U.S. and starting to open stores. Part of that is the fact that franchisees bank funding is widely available and inexpensive. Lenders are actively -- despite the tight lending environment, lenders are actively looking to lend money to franchisees. We are back to seeing interest rates in the mid-4% to 5% range to many franchisees of Dunkin' Donuts, of Chick-fil-A, of McDonald's, of Burger King, of Papa John's. And this is very encouraging for those people to start opening up stores again. Now again, remodeling of stores are definitely continuing. Whether they are remodeling the front of the house, the back of the house, it's starting significant equipment sales for us.
We continue to see meaningful acceleration of same-store sales across our capital base. This acceleration is driven mostly by increased traffic versus just ticket sales. This is the result of new value launches and advertising campaigns. And I think the fact that most concepts have seen their same-store sales go up. And as you know, many of them inflict a percent of sales per store on their franchisees to go towards advertising budgets. And as their percent of sales go up, the sales go up, the percentage toward advertising goes up and it gets funded at a higher pace.
Another positive news about our customer is the number of recent debt refinancing that corporation are having, with annual interest payment being reduced substantially. We see this as a meaningful as the cash can be redeployed towards more productive uses such as restaurant remodels and kitchen upgrades. So literally as the environment got better, many of those chains are refinancing their debt at lower cost of capital.
Food costs continue to be a challenge for many of our restaurant operators. And just recently in the first quarter, the price of beef was way, way up. So many concepts are refocusing on reducing their labor costs, which works very well for Middleby. This is a sweet spot for us as we help literally through our equipment to reduce cost of labor in the kitchen. So one of the initiatives we've had was casual dining, it's reduced 1 or 2 people out of their store -- out of their kitchen, which has been a huge payback in reducing the operating costs.
As I just mentioned, the casual dining segment continues to perform better due to improvement in the macroeconomic backdrop in the U.S. Most casual dining stores are in shopping centers or mall -- or malls, making it particularly sensitive to macroeconomic factors. We see this segment improving and looking for ways to drive traffic and to lower operating expenses. Food quality and consistency is the main theme of this segment, and it's a big emphasis for us. And this is -- has been why Brinker has seen that foods costs get better and drove more traffic to their store as they redesign their concept.
So we believe that 2012 is shaping up to be a solid year for Middleby with key earning drivers and organic growth. Our international growth in emerging markets will continue to be 20% and above, as we continue seeing. In the past 5 years, it was 20%, and we continue seeing that. Our food processing platform will continue now as we integrate the acquisition we made. As Tim just mentioned, we just did 6 in 2011. We will see that platform driving our earnings growth as we integrate it in the next 12 to 18 months.
Finally, our new products that I just mentioned, from TurboChef, to this Pitco spin fryer, to the CTX, to the ventless from Wells and CookTek, to the Hydrovection and Land and Star will continue providing significant margin improvement as we look forward because the payback on those products are less than 18 months for each one of them.
While the food processing remains a smaller piece of our business, orders coming in, in the fourth quarter and the first quarter will drive the organic growth in the second half of the year. The simple question is, how does it -- how do we compare versus the broad market?
So we continue to see significant rollout of initiative and opportunity for us as we've seen the testing of our new products in 2011 driving sales for us in the second half of this year.
Despite the fact that Europe will be disappointing and challenging for us, I think we'll continue to see international offset the decline in Europe through Asia and Latin America and Middle East. Even if the U.S. goes down in the second half due to macroeconomic, which I do not forecast that to occur, Middleby will continue to drive its organic growth through rollouts that are already in process in the second quarter and the third quarter of this year.
Steel prices continues to be and raw materials continue to be challenging. As the economy has performed better, the demand on steel has improved, and that has put pressure on us from a cost pressure on our raw materials. Steel prices continues to be 12% of our sales, so it can most probably offset the increases, and so that doesn't impact our margins.
This is all for my prepared comments. Thank you.