Fred Lampropoulos
Analyst · CJS Securities.
And the other really, I think, exciting opportunity and something that’s really starting to come our way now, still, a long way to go, but it’s the result of our Endotek division, where sales rose by 51% in the fourth quarter and I believe for the year, they were up, let’s see here ,about 33% and the exciting part about that is that, that division is making progress, a little slower than we had originally anticipated, but we have some pretty major events going on here that, again will help the entire company. They’re as follows: We have a number of new products that will be introduced, one which was just introduced, just in the last week and this our new EndoMAXX esophageal stent and this is a product with increased radio strength and also overcome some of the shortcomings of some previous models and it’s one of those products where we’ve actually had people standing in queue to try these products.
So we are excited about what that means for our esophageal business, as well as progress we are seeing with our inflation device systems, which is as you know a Merit sweet spot. And when I look at some of the great university hospitals and some of the larger hospitals in the country buying and reordering this product, it really, I think speaks and bodes well for this division, another significant factor in this business.
By the time we get into the late second quarter, early third quarter we will be bringing on new manufacturing capabilities that will allow us to take over $2 million on an annual basis of cost out of this particular division. Now think about that for a second. We are talking about a division right now that I think ended up the year at around $12 million give or take, and we are going to be able to take $2 million worth of the cost out, which is somewhere around $6 million of cost or so, give or take.
And when you think of that, that is a reduction in the cost of goods by 33%. That’s extraordinary and that essentially puts -- with that put into the business, that essentially makes the business at breakeven. Everything beyond that point now starts to turn the business into something that’s going to contribute to Merit’s earnings as we get into the fourth quarter of this year and as we move into 2013.
And that’s a big turnaround. That’s a turnaround of somewhere around last year, which was around a $3.5 million loss to a loss this year, which will be a couple of million dollars and then when you put this cost in the sales, which we expect to grow at 25% to 30%, it is a very exciting proposal and we worked hard to turn this around and as I stated initially as we move down the road, this has the opportunity to become a $100 million division, given the time and from Merit’s perspective. And that perspective is also as always an eye on the short term to understand what's going on but always making decisions for the best long-term interest of the business. We are starting to get more and more enthusiastic about this opportunity.
Now there's a few quarters of, I am going to call it a challenge, but that challenge is becoming less and less and I want to thank Darla Gill who took this and was one of the founders of Merit, who took this division on and it’s not much fun when you are out there and you are the only division in the company that's under water. She took it on and she has done a great job, had been criticized often and I think has stuck with it and Darla, we are grateful for your efforts in this area. Let's talk about some other areas. Kent do you want to add any color to that?