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Vail Resorts, Inc. (MTN)

Q4 2024 Earnings Call· Thu, Sep 26, 2024

$125.56

+4.19%

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Transcript

Operator

Operator

Good afternoon, everyone. Welcome to the Vail Resorts Fiscal 2024 Year-End Earnings Conference Call. Today's conference is being recorded. Currently, all callers have been placed in a listen-only mode. And following management's prepared remarks, the call will be opened up for your questions. [Operator Instructions] And I will now turn the call over to Kirsten Lynch, Chief Executive Officer of Vail Resorts. Please go ahead, ma'am.

Kirsten Lynch

Analyst

Thank you. Good afternoon, everyone. Welcome to our fiscal 2024 year-end earnings conference call. Joining me on the call this afternoon is Angela Korch, our Chief Financial Officer. Before we begin, let me remind you that some information provided during this call may include forward-looking statements that are based on certain assumptions and are subject to a number of risks and uncertainties as described in our SEC filings and actual future results may vary materially. Forward-looking statements in our press release issued this afternoon, along with our remarks on this call, are made as of today, September 26, 2024, and we undertake no duty to update them as actual events unfold. Today's remarks also include certain non-GAAP financial measures. Reconciliations of these measures are provided in the tables included with our press release, which, along with our annual report on Form 10-K were filed this afternoon with the SEC and are also available on the Investor Relations section of our website at www.vailresorts.com. Let's turn to our fiscal 2024 full year and fourth quarter results. Our overall results for the year highlight the stability and resilience of our advanced commitment strategy. Skier visitation declined 9.5% compared to the prior across our resorts in North America and Australia driven by unfavorable conditions combined with the impact of broader industry normalization post-COVID following record visitation in North America during the 2022-2023 ski season. In North America, snowfall across our western resorts was down 28% from the prior year and our eastern US resorts experienced limited natural snow and variable temperatures. The conditions and industry normalization contributed to an 8% decline in skier visitation at our North American resorts for the winter season relative to the prior year period versus the North American industry skier visitation decline of approximately 9%. Despite the industry…

Angela Korch

Analyst

Thank you. As Kirsten mentioned, our overall results for the year highlight the stability and resilience of our advanced commitment strategy. Net income attributable to Vail Resorts for fiscal 2024 was $230.4 million or $6.07 per diluted share compared to net income attributable to Vail Resorts of $268.1 million or $6.74 per diluted share in fiscal 2023. The decrease in net income attributable to Vail Resorts was primarily due to an increase in our provision for income taxes, decreased Resort Reported EBITDA, an increase in interest expense and an increase in depreciation and amortization expense, primarily due to capital projects recently completed at our resorts and assets acquired at Crans-Montana. Turning to our Resource Efficiency Transformation Plan. Over the past decade, Vail Resorts has expanded significantly, growing from 10 to 42 owned and operated mountain resorts in four countries, more than doubling our workforce. During that expansion, the company captured initial acquisition synergies in corporate support functions and through technology integration. However, as we have shared publicly over the past two years, the company has a unique opportunity to further transform resource efficiency, given the scale of our 42 owned and operated mountain resorts, a common enterprise-wide technology ecosystem, and robust data and analytics capabilities. The company is implementing a two-year Resource Efficiency Transformation Plan to create organizational effectiveness and scale for operating leverage as the company expands and grows globally. The transformation plan is focused on three pillars. Scaled operations, a best-in-class global shared services model and an expansion of workforce management. We expect that the transformation plan will achieve $100 million in annualized cost efficiencies by the end of fiscal 2026 with approximately $27 million to be realized in fiscal 2025 and approximately $67 million realized in fiscal 2026, all before one-time costs. We expect the efficiencies to…

Kirsten Lynch

Analyst

Thank you, Angela. We remain dedicated to delivering an exceptional guest experience and will continue to prioritize reinvesting in the experience at our resorts including consistently increasing capacity through lift, terrain and food and beverage expansion projects. As previously announced, we expect our capital plan for calendar year 2024 to be approximately $189 million to $194 million, excluding incremental capital investments in premium fleet and fulfillment infrastructure to support the official launch of My Epic Gear for the 2024-2025 winter season, growth capital investments at Andermatt-Sedrun, reimbursible capital and investments at Crans-Montana. Including $13 million of incremental capital investments in premium fleet and fulfillment infrastructure to support the official launch of My Epic Gear, $8 million of growth capital investments at Andermatt-Sedrun, $1 million of reimbursable capital, and investments at Crans-Montana, which includes $3 million of maintenance capital expenditures and $2 million associated with integration activities. Our total capital plan for calendar year 2024 is expected to be approximately $216 million to $221 million. The company is launching My Epic Gear for the 2024-2025 winter season at 12 destination and regional mountain resorts across North America, including kids gear, and will be limiting membership to 60,000 to 80,000 members in the first year as the business scales. We plan to provide additional updates on My Epic Gear and the ongoing capital needs of the business in December. My Epic Gear provides its members with the ability to choose the gear they want for the full season or for the day from a selection of the most popular and latest ski and snowboard models and have it delivered to them when and where they want it, including slopeside pick up and drop off every day. In addition to offering the latest skis and snowboards, My Epic Gear will also offer name-brand…

Operator

Operator

Certainly, Ms. Lynch. Thank you. [Operator Instructions] We'll go first this afternoon to Shaun Kelley of Bank of America.

Shaun Kelley

Analyst

Hi. Good afternoon. Hi, Kirsten. Hi, Angela.

Kirsten Lynch

Analyst

Hi, Shaun.

Shaun Kelley

Analyst

Maybe we could just start with we're getting a few questions. Obviously, there's a lot going on in the guidance. I wanted to make sure, I think we were all level set. So Angela, this may be appropriate for you, but I think the punch line we're trying to get to is or and I think some investors are trying to get to is if we start at last year's guidance and outlook, which at the midpoint was around $940 million, could you help us think about that versus the starting point as we look at this fiscal year before we kind of get into the transformation program, because to us, it does imply a pretty big difference. And with weather normalizing, I think what we're trying to kind of understand is how much of that or in a normal weather scenario, how much of that difference is from consumer normalization, how much is just from maybe run rate cost inflation in the business and how much is from Australia or any other one-timers that we need to think about? Thanks.

Angela Korch

Analyst

Yes. Thanks, Shaun, for the question. I'm going to actually I'm going to start you back from like this year's results. And if you remember, we had two big things that we called out in terms of where we missed the original guidance and really being conditions and the normalization that we saw at demand. And so as you think about from actual results from this year, there are a few things just to think about. We are for the guidance for next year, taking into account the return to normal weather conditions assuming of course that, that comes back from what we saw as very abnormal conditions last year. But then that's been more than offset by the return to kind of the normal operating cost and then the impact of continued industry normalization that we are expecting to impact demand for this year. And then for Australia, the Q1 piece that we're calling out there is, as you recall last year, we had called out how much impact we had from weather. But in this current year, we're continuing to see very severe conditions impacting the results in Australia. So our guidance assumes that, that impact that we're seeing, which is a $10 million decline in EBITDA versus the prior year period is factored into the guidance for fiscal '25. So after you adjust for those kind of puts and takes, what you're seeing is that the growth is coming from price and ancillary spending and then the Resource Efficiency Transformation Plan, the $27 million that we announced that will impact this year's results. And then, of course, the addition of Crans-Montana.

Kirsten Lynch

Analyst

I'll just build on that, I agree with that, Shaun, and I'll just note that industry normalization impacted last fiscal year and we are assuming that there is a continued impact into FY'25.

Shaun Kelley

Analyst

And Kirsten, that was sort of my follow-up. If we could just build off that. You did have a little bit of a comment around summer. So what's kind of giving you maybe that outlook or that pause as it relates to any continuation there? Is it what you saw in summer? Is it any behaviorally in the past? It looks like things got a little bit better, but maybe you could also sprinkle in your thoughts on just pass sales for the remainder of the open sales period.

Kirsten Lynch

Analyst

Yes. We talked a little bit about this last time. The normalization that happened last winter, we did not see that impact on pass sales last year because so many passes are committed before the season and then there was some challenging weather. And it was once we got to stabilize weather conditions that we could see that there was some normalization occurring, which is now, we believe, carrying over into pass sales and the impact into the next year. When we think about FY'25, we really are re-grounding the business and what we believe is a normalized industry in terms of participation, frequency and then what we expect for our business in that context. In terms of pass sales results, as you probably noticed, the trend did improve from our Memorial Day trend. Our unit season to date are down 3% now and our dollars are up 3% and we did see improved performance between Memorial Day and Labor Day, which we were very pleased to see. It was driven by the renewal strength and some delayed decision-making. I do feel based on what I see in the underlying dynamics of the business, I do feel good about the underlying dynamics, the loyalty, the delayed decision-making that we were expecting and where we're lagging, which is really in the new part of the business, lapsed grew, but there is a decline year-over-year on lift ticket guests converting into a pass because obviously that addressable audience decreased, but also new to the database decreasing. When I look at all of those underlying dynamics, I do feel confident that we have a year-end, the season to date results that we'll see in December should be relatively consistent with where we are season to date now.

Shaun Kelley

Analyst

Thank you very much.

Operator

Operator

Thank you. We'll go next now to Jeff Stantial at Stifel.

Jeffrey Stantial

Analyst

Hey, great. Thanks. Afternoon, Kirsten, Angela. Thanks for taking our questions. Maybe starting off here on the announced Resource Efficiency Transformation Plan. Kirsten, can you just maybe add a bit of color to which of the functions you're planning to switch from a resort or a regional level to more of the global shared services model. And then if you do think about those three different pillars that you outlined in the prepared remarks or really however you want to categorize the plan changes. Just how do you think about maybe the relative weighting of each in terms of contribution to that $100 million all-in cost savings? Thanks.

Kirsten Lynch

Analyst

Thanks for the question, Jeff. When you think about the story of our company, the last 10 years, we have grown dramatically. In 10 years, we've grown from 10 owned and operated mountain resorts to 42 owned and operated mountain resorts in four countries, doubling the number of employees that we have. And as we went through that journey, we did capture synergies in our corporate support functions and technology integration but not in our operations. And we now, as we've said publicly multiple times, believe that we're at a unique point in time here to make do something transformational as it relates to Resource Efficiency and that's because of the scale and our technology ecosystem and the data and the analytics we have. I would think about it in three different buckets and then I'll talk a little bit, give you a little bit more context on it. Scaled operations, global shared services and then expanded workforce management. Scaled operations is really as you think about us having 42 different owned and operated mountain resorts plus hospitality operations, plus retail operations, rental operations. Our operations leaders now really have substantial operating best practices. They have been able to see how the ski industry solves the exact same problems completely differently across the US, Canada, Australia and apply those best practices to get acquisition synergies and launch new operations tools. This is really designed to focus enable our team to focus on the guest experience and reduce some of the administrative burden that gets put on our team and our frontline managers. Global shared services is really about getting to best-in-class tools and approach that can flex and scale as we grow, especially as we grow globally. So when you think about internal business services and our call centers, internal…

Jeffrey Stantial

Analyst

Great. No, that answered that question amazingly. Thank you for all that detail. And then maybe for my follow-up, but I'd love to ask Shaun's question, but maybe just a slightly different way. A lot of puts and takes kind of going into the guidance, everyone's trying to parse out some of these one-time headwinds. I think maybe there's just one variable that everyone had, it might help solve the equation here and that's really on the weather piece of the impact of last season. So is there any way you could help quantify for us how much the year-on-year benefit from normalized weather conditions is embedded in guidance? And maybe if not a firm number, maybe I'll phrase it as was weather more meaningful last season relative to the demand normalization that you saw or was it the other way around? Just however you could kind of frame that, I think, would help a lot. Thanks.

Angela Korch

Analyst

Yes. Thanks, Jeff. As we talked about last year, we had, if you take Crans-Montana out of the performance in Q4 and just kind of look at the change we had, it was just over $100 million in terms of the decline from the original guidance. And we really called out that both those two factors on the demand side were both material, both the normalization and the weather. So you can think about them in relatively the same size. And offsetting right some of that rate of course we had some cost actions that were taken in the year right that were favorable things like right our management incentive program because obviously we were below our guidance for the year. And so those are the three things you can think about from the prior year variances. And the part that we're saying is returning this year, right, as we are assuming that we would get back that weather piece. And then of course we're thinking about what does it mean that Kirsten just outlined on the continued demand normalization from what we're seeing on kind of that delayed impact from pass sales that's impacting our guidance for next year.

Jeffrey Stantial

Analyst

Perfect. That's extremely helpful. Thank you, Angela. I'll pass it on. Thanks for all the color.

Operator

Operator

Thank you. We'll go next now to Megan Alexander with Morgan Stanley.

Megan Alexander

Analyst

Hey, good afternoon. Thanks so much for taking our questions. I maybe wanted to just start by trying to see if we could tie some of your comments earlier together. And I guess it's really just can you share how you're thinking about visitation. You talked about, I guess, two of the three factors being normalization and pass units being down, which maybe those are one factor in total, but both of those seem to be a headwind to visitation, again, offset by the fact that you got some recovery on weather. So perhaps it could suggest that visitation is down again. Is that how you're thinking about it or am I missing something? Is the impact from weather more meaningful than the prior two impacts.

Angela Korch

Analyst

Hi, Megan, it's Angela. So, yes, you're thinking about, I think most of the pieces correctly here that weather right had an impact last year both from people who didn't come and we talked about lift ticket guests and we talked about we were down 17% on visitation from that. And so that was a factor of both the weather impacts. And what we saw on pass right was on weather impacting the frequency of visitation. And so as we talk about weather going forward to next year, we're expecting the kind of frequency, if you will, coming back to us from some of those impacts and also return to some of those missed visitation that we had from people who did not visit on a lift ticket coming back. And then the demand normalization that we're talking about is just on, yes, what are we expecting for overall continued impact next year as we're coming off of some of this peak demand that we saw that we didn't see captured in the pass results going into last season.

Megan Alexander

Analyst

Okay. That's helpful.

Kirsten Lynch

Analyst

I'll just build on that, Megan. I think the normalization, just to build on Angela's comment too is just thinking about it holistically as a North American ski industry normalization not just pass normalization.

Megan Alexander

Analyst

Right. Okay. That makes sense. And then maybe shifting gears just a little bit more to the transformational, resource efficiency efforts that you announced today. And I acknowledge that you did spend a considerable amount of time kind of prepping us for this at the Investor Day earlier this year. But just thinking about this, I think in many cases, when we, as analysts and investors sometimes hear about resource efficiency cost savings efforts that can perhaps be because growth is slowing and company may be entering a more mature state. But in reading, listening to your prepared remarks then reading the commentary on it. It seems like you're always saying that it's intended to set you up for the next phase of growth. So is the read there as simple as you're trying to improve operating leverage, improve free cash flow conversion to be able to continue to execute on the strategic acquisition plan or is it not as simple as that? Just trying to understand a little bit more about kind of the decision-making that kind of went into this announcement?

Angela Korch

Analyst

Yes. Thanks, Megan. I think your description of that is pretty accurate. And the reason why I started the narrative when I answered Shaun's question to go back and look at what has happened over the last 10 years, I think it is an important context for where we are today, how rapidly we grew and expanded from 10 owned and operated resorts to 42 owned and operated across four different countries. And the complexity associated with that and we really believe that this is about the structure of the company and the way we support our operations to be able to set that up for where we are today to be the most efficient we can be, but also to achieve the long-range growth plan that we have. And we have teed this up the last two years in our investor conference materials specifically because we saw that we needed to head in this direction to enable future growth, but to even enable the global expansion that we aspire to. So really getting our operations, a global shared service model and expanding our workforce management puts us in a situation where we can scale and get operating leverage as we expand further into Europe or grow the company. And that is the intention is growth and having the structure to enable the growth.

Megan Alexander

Analyst

Got it. That's helpful. Thank you so much.

Angela Korch

Analyst

Thank you.

Operator

Operator

Thank you. We'll go next now to Laurent Vasilescu at BNP Paribas.

Xian Siew

Analyst

Hi. This is Xian Siew on for Laurent. On the cost savings, how much would be reinvested like and for the $100 million are you thinking about that as like a gross savings or net savings?

Angela Korch

Analyst

The $100 million is a net savings run rate that we would expect to have at the end of FY'26 going into FY'27. There's obviously in FY'25 and FY'26 as we publicly disclosed one-time costs in operating expense and CapEx. But the run rate savings we would expect to be $100 million by the end of FY'26 after you get through those one-time costs.

Xian Siew

Analyst

Okay. Got it. And then on the buyback, you increased the buyback, can you talk a little bit more about your priorities in terms of capital allocation, buybacks, continued M&A, dividend, et cetera.

Kirsten Lynch

Analyst

Yes, I'd be happy to. I mean, I think overall I'll just say that we've been very disciplined to our approach on capital allocation. And, yes, we are continuing to do that. And our priority has been to have high-return capital projects to reinvest in and investment in our people. We maintain a balance sheet with flexibility to pursue M&A opportunities. And then for kind of return to excess capital to shareholders, we've prioritized the dividend, which we'll continue to do and we've been opportunistic on the share repurchases. So specifically to what you're asking about in the quarter, we did repurchase $25 million or $150 million for the year. And, yes, we'll continue to evaluate that based on what we see for the best return of capital opportunities that we see out there.

Xian Siew

Analyst

Okay, great. Thanks, guys.

Operator

Operator

We'll go next now to Brandt Montour of Barclays.

Brandt Montour

Analyst

Good evening, everybody. Thanks for taking my questions. So I wanted to start off on demand and just sort of drill in a little bit to some of your comments, Kirsten. Industry level ski visits you kind of make it sound like we're in this normalization period on the peak post- COVID or the peak COVID years. When I look at the ski visits on the average over the last couple of years, those North American ski visits had run 10% to 15% above the average of last cycle, right. And that was on poor weather. I just want to get a sense of where you think we're going if we're going all the way back to the average levels of the last cycle and really kind of like why? Like do you see things in your bookings or your surveys or your general conversations with folks and just sort of the nuts and bolts of what sort of gives you a sense for going backwards, I guess, and where we could bottom out, I guess, if that's probably the best way to ask it.

Kirsten Lynch

Analyst

Thanks, Brandt. I think that the years of COVID and immediately post-COVID had a lot of volatility in the North American ski industry. Operating restrictions, border closures in Canada, the global labor shortage, surge in demand. And what we are trying to do as we think about FY'25, given what we saw in FY'24 is to really think about normalized ski industry behavior in terms of the participation in the sport in North America, the frequency, normal frequency and then where we fit within that context. So it isn't saying that the industry is going backwards. It's saying, well, the last couple of years have been very volatile as it has been for many parts of travel and leisure. And that anchoring assumption here is to anchor to normalized industry behavior and then what that would mean for our company.

Brandt Montour

Analyst

Okay. Thanks for that. And then a second question is on M&A at the Investor Day. The conversation was around the Alps and achieving some sort of or achieve a network effect over there, which would be an attractive opportunity. I think you were quoted in an article recently on Bloomberg about achieving diversification with M&A. And obviously we know Australia just had a really tough season. It was really about weather. And so I guess the question is, has your M&A strategy altered at all? Has it shifted more defensive i.e. diversification from offensive? And does that change sort of your return targets or underwriting hurdles when you think about what you'd really be willing to pay for premier assets in Europe.

Angela Korch

Analyst

Thanks. They did focus on diversification in my commentary, but actually diversification and geographic diversification has been a part of our M&A strategy for a very long time. And we always factor that into our decision-making about acquisitions that we make, the impact of weather, where the resorts are located. And we will take that same approach, Brandt, in Europe as well, factoring that in and trying to make sure that we as we expand and grow there that we are taking into consideration the geographic location or the impact on of weather and climate change on the resorts that we're interested in acquiring. And what we're focused on right now is really executional excellence. This is our first year having Crans-Montana and we have a lot to learn. I just got back from visiting Crans-Montana. It has incredible potential and very excited about it. But really what we're focused on is making sure we execute with excellence, build our learnings. And then while we're doing that, look for the opportunities to achieve the vision that we have in Europe. Thanks for the questions.

Brandt Montour

Analyst

Thank you.

Operator

Operator

We'll go next now to Patrick Scholes at Truist.

Patrick Scholes

Analyst

Hi, good afternoon, good evening.

Kirsten Lynch

Analyst

Hi, Patrick.

Patrick Scholes

Analyst

First question is, have you been contacted directly by either the FTC or the DOJ in relation to the Arapahoe basin matter. I ask this because the Epic Pass and the Ikon Pass resorts in Colorado, they account for about 80% of visitation in the state. But Alterra only owns two resorts in the state yet it looks like their acquisition of just a basin is being held up now for going on about eight months. Thank you.

Kirsten Lynch

Analyst

Yes. Thanks for the question, Patrick. Unfortunately, we really can't comment on that at this time.

Patrick Scholes

Analyst

I'm afraid I know the answer to this follow-up question, but do you think there's any reasonable chance of some sort of action involving Bell Resorts or what might limit your ability to purchase more resorts or maintain your existing resorts in the US?

Kirsten Lynch

Analyst

Can you repeat the question, Patrick?

Patrick Scholes

Analyst

Do you think if there was some sort of contact from the FTC or Department of Justice that could cause a chance of limiting your ability to continue to own your existing resorts or continue to purchase resorts in the US?

Kirsten Lynch

Analyst

No. Not that I'm aware of, Patrick. And as we think about our acquisition strategy, as you know, we are focused on targets within North America that we believe are accretive to our portfolio and we have a very large focus on expanding in Europe. And ultimately, ideally, we'd love to expand into Japan as well. But there is nothing that we would be aware of that would prevent us from keeping the resorts we own or pursuing acquisitions that we would have in mind. Thanks.

Patrick Scholes

Analyst

Okay. Thank you. Can I get one more question?

Kirsten Lynch

Analyst

Sure. Go ahead.

Patrick Scholes

Analyst

Okay. There is out there the updated Forest Service Master Plan. I think it has the Vail Mountain 2024 Master Plan Lift Network Upgrade Proposal. It looks pretty all encompassing. Can you give us any thoughts about potential timing or just something we might see down the road? Thank you.

Kirsten Lynch

Analyst

Thanks, Patrick. Well, we're not going to comment on our future plans specifically. And but we, as you know us well, we are always looking at investing in making the guest experience better looking for opportunities in areas where we need to invest to deliver the guest experience. But we're not announcing anything at this time on exactly what happens. We will be announcing our full capital plan though in December.

Patrick Scholes

Analyst

Okay. Sounds good. Thank you.

Kirsten Lynch

Analyst

Thanks, Patrick. Take care.

Operator

Operator

Thank you. We go next now to David Katz at Jefferies.

David Katz

Analyst

Evening, everyone. Thanks for taking my questions. Covered a lot of territory and I appreciate all of the detail. Just two follow-ups. With respect to the corporate reductions, if you could give us just a little more color on what kinds of functions you're reducing is that elements that sort of reach out to the parks level from corporate? Are they -- is it corporate development in some ways that may be executing acquisitions? What kinds of things are you shrinking? And then I have one quick follow-up in another direction. Thanks.

Kirsten Lynch

Analyst

Hi, David. Thank you. Yes, as I mentioned, our total workforce impact is less than 2%. In corporate, it is 14%. In terms of the $100 million transformation cost savings that we expect to achieve by the end of FY'26, the biggest portion of that is coming from operations as of course that is where the majority of the cost resides. When you think about corporate, it is predominantly impacted by the second pillar of the transformation plan, global shared services. And this is where we are striving to take some of the internal business services that we have and call centers and consolidate those and outsource those into a best-in-class model. And so examples of internal business services I mentioned earlier like accounts receivable or payroll, IT support, our call center, I think is pretty self-explanatory in terms of what that would be. So the idea would be as we grow -- so the same services would be executed and provided. They would just be executed and provided in a different way that is more scalable for us as we grow. And I think the important way to think about the transformation plan for our company is, it is very grounded in org effectiveness and scale because we intend to grow.

David Katz

Analyst

Perfect. And this may sound like a snarky question, but I really intended to have zero snark in it whatsoever. But can we just talk for a moment about sort of normal weather right? Does normal weather mean that there's a certain number of days that are impacted because weather happens at ski resorts or like what is how do we sort of think about normal weather? And is there a new normal that we maybe should be thinking about?

Kirsten Lynch

Analyst

Thanks, David. And that did not come across snarky at all.

David Katz

Analyst

Mission accomplished. Thank you.

Kirsten Lynch

Analyst

I think it's a very valuable question to ask. Thanks for the setup on it though. We always try to budget assuming normal. Normal means, yes, are there going to be some really good days? Are there going to be some really bad days? Are there going to be some windy days, some icey days, some cold days, some high snow days, low snow days that is factored in there. We have no way of forecasting extreme weather. We have no way of forecasting when it would happen or where it would happen. And so normal weather for us is, yes, factoring in weather variability, but something significant or extreme that happens, we really don't have a way of forecasting that. So it would not take into consideration something extreme. I don't know if that helps.

David Katz

Analyst

It does help. Thank you very much. Good luck.

Kirsten Lynch

Analyst

Thanks, David.

Operator

Operator

We'll go next now to Ben Chaiken at Mizuho.

Benjamin Chaiken

Analyst

Hey just one question. Thanks for squeezing me in. Understanding that last year had difficult weather, as you think about and reflect on the importance of the single day customer as it pertains to your season pass sales funnel for future periods. Does that make you think about the single day pricing or promotion mechanism entered any differently? And then I guess related are you doing anything this year to support this channel in order to drive pass sales in the future? Thanks.

Kirsten Lynch

Analyst

Thanks, Ben. New pass holders come from a couple of different sources. And I think it's important to ground all of us in that. New pass holders come from prospects. So what or what we would call people who are not in our database and are coming to us from a competitive path or a competitive resort showing up in our database for the -- or at our resorts for the very first time. We get new pass holders from that group. We get new pass holders also from people who buy lift tickets in the prior season. And we also get a lot of new pass holders from what I'll call lapsed guests. And so those are guests that visited our resort on a lift ticket three years ago, five years ago, 10 years ago, also lapsed guests who had a pass last year or maybe pre-COVID and they come back to us. We have strength in bringing lapsed guests back, a reduction in lift ticket and then we are still bringing in new guests that are new to our database, but it is down versus prior year. So I just want to ground us in that fact set. In terms of does it make us think differently about lift tickets, it does not because so few people at our resorts are buying lift tickets. We make sure that we have the best guest experience and the best resorts and a portfolio of resorts that is attractive to a wide variety of guests. And I think it's important to recognize that a lot of our resorts are local ski resorts, where the price of the lift ticket is very affordable for people to come in and try the sport. Most of those first time people to the sport are…

Benjamin Chaiken

Analyst

Yes. Very helpful. And then I guess related, if I caught it correctly, I think you mentioned that in addition to the single day kind of conversions that those are declining in the totally new to Vail customers? Maybe if that's correct, maybe just a little bit of color on maybe why? Is that the industry normalization? Is that residual weather? What is that?

Kirsten Lynch

Analyst

Yes, that total bucket of new has a couple of different sources. The lapsed portion where their guests have been to our resorts or prior pass holders, we're seeing growth there. Lift ticket, the addressable size of the audience has decreased, so that has decreased. It is really not driven by our conversion of those people. It's really just driven by the audience size. And then new never shown up to one of our resorts before. It's hard to know because they're not in our database, so we don't know them. What I would suspect is that their decision-making about making a commitment. Well, I would say, their decision-making is always closer to when the season starts. So that is really very late in our selling cycle that we'll see the results from those individuals. But I do think it is impacted by normalization and I also think it's impacted by the weather this past year. I just can't say for sure at this point how much of each of those is impacting those individuals. But I do think there's an impact on them, both of them. And because so much of their decision-making happens late in the selling cycle, we really won't know how that group performs and what our results are among that audience until we get through our final deadline in December.

Benjamin Chaiken

Analyst

Got it. Thanks.

Kirsten Lynch

Analyst

Thanks, Ben.

Operator

Operator

Thank you. And ladies and gentlemen that is all the time we have for questions today. At this time, I'd like to turn things back to you, Ms. Lynch for any closing comments.

Kirsten Lynch

Analyst

Thank you, operator. This concludes our fiscal 2024 year-end earnings call. Thanks to everyone who joined us today. Please feel free to contact me or Angela directly should you have any further questions. Thank you for your time this afternoon. Goodbye.

Operator

Operator

Thank you, Ms. Lynch. Again this does conclude Vail Resorts' fiscal 2024 year-end earnings conference call and webcast. You may disconnect at this time. Thanks again everyone.