Onward Choi
Analyst · Morgan Stanley
Thank you, Brandi. Before I begin, please note that for the purposes of this discussion, all percentages are based on renminbi.
2011 was a year marked by considerable growth for NetEase. Our commitment to providing the highest quality content to our [indiscernible] and growing community accelerated our leadership in China's expanding international markets. We achieved dynamic growth across our business segments and increased the total revenues for 2011 by 32% to RMB 7.5 billion or USD $1.2 billion.
Online game revenues grew 32.5% to RMB 6.6 billion or USD $1 billion. And advertising services revenue increased 25.6% to RMB 795.4 million or USD $126.4 million.
For the fourth quarter of 2011, total revenues increased to 28% year-over-year and 7% quarter-over-quarter to RMB 2.1 billion or USD $341.4 million. Revenues from online games increased to 28.9% year-over-year and 4.4% quarter-over-quarter to RMB 1.8 billion or USD $291.3 million for the fourth quarters of 2011.
During the fourth quarter, our fast-growing new self-developed games, Tianxia III, and Ghost grew dramatically. Building on the substantial user base from Tianxia II, Tianxia III generated record revenues and user statistics in the fourth quarter. Similarly, Ghost became one of the most popular 2.5D MMORPG of 2011 in China and reached record user statistics in the fourth quarter.
Fantasy Westward Journey and Westward Journey Online II also performed well, benefiting from expansion packs launched early in the year and our successful large-scale promotional activities for these games. Both Fantasy Westward Journey and Westward Journey Online II reached record revenue than 2011.
Heroes of Tang Dynasty also delivered a solid performance during the 2011 fourth quarter. Outstanding performances from our self-developed games Ghost, Fantasy Westward Journey, Tianxia III, Westward Journey Online II and Heroes of Tang Dynasty, as well as increased anniv revenues from Blizzard Entertainment licensed game, World of Warcraft, led our growth in online games revenues for the 2011 fiscal year.
The increasing popularity of our self-developed online games supports our growth momentum. Our strategy is to continue to diversify and enhance our game content and pipeline to bring our players the highest degree of innovations with new features that enhance their playing experiences.
In 2012, we plan to enhance our portfolio of popular games with a variety of expansion packs. We will also introduce new games to further diversify our expansive portfolio.
Here is updated plan for the first half of 2012: include an expansion pack for Heroes of Tang Dynasty, Westward Journey Online II, Warsong of Westward Journey, New Fly for Fun and Legend of Fairy. We also plan to begin open beta testing for Ghost and Tianxia III. Two of our new self-developed games are well under development. And we plan to begin beta testing for this new addition in mid-2012.
Turning to our advertising services and portal activities. In 2011, revenue growth from our advertising services segment was consistently strong led by the financial services, food and beverages, products and Internet services status. For the fourth quarter, advertising services revenue increased to 26.3% sequentially and 90.2% year-over-year with automobiles, Internet services and financial services as our top-performing verticals.
Our email user base grew rapidly in 2011. Both newly registered and active email users reached record high user numbers in the fourth quarter. Further solidifying our position as the #1 free email provider in China. At the end of 2011, our registered email users statistic has grown to 430 million users, an increase of 4.7% over the third quarter.
Similarly, the number of micro-blogging users grew to 97.6 million, an increase of 10.3% over the third quarter. We continue to evaluate the market and introduce new products and service offerings that meets the requirements of the dynamic Internet industry.
During the year, our innovations was recognized by PC Magazine as our technologically advanced beta-testing [ph] products were named in the publication as the best products of 2011. This year, we will be focusing on enhancing our product applications and introducing new mobile services and contents that further demonstrate our focus on quality and innovation. We hold a long history of cultivating a loyal and receptive communities of Internet users in China. And to creating new products and services that drive strong user traffic are central to our continued expansion. Our main priority for 2012 is to continue to satisfy China's Internet users by providing unique and high-demand products and services to the market. This concludes William's update on games, advertising and portal.
Now I will provide a review of our fourth quarter and full year 2011 financial results. I will primarily focus on the discussions of market and expense fluctuations along with net profit.
Beginning with fourth quarter 2011 results. Gross profit for the fourth quarters of 2011 was RMB 1.5 billion or USD $230.9 million. This compares to RMB 1.3 billion and RMB $1.1 billion for the preceding quarter and the fourth quarters of 2010, respectively. The quarter-over-quarter and year-over-year increases in gross profit were primarily attributable to increased of revenues from both our online games and advertising services businesses, partially offset by increased cost of revenues such as royalties and consultancy fees related to licensed games operations and increased staff-related costs.
Our highest performing games in the fourth quarters were Tianxia III, Ghost, Fantasy Westward Journey and Westward Journey Online II. These quarter-over-quarter and year-over-year increases in games revenues were primarily attributable to increased of revenues from our self-developed games, which was partially offset by a decline in revenues from Blizzard Entertainment's World of Warcraft in the fourth quarter. The quarter-over-quarter and year-over-year increases in advertising services revenues were primarily attributable to seasonalities and the increasing appeal of our portal to users and advertisers, and improved portal and search traffic on our NetEase website.
Gross profit margin for the online games business for the fourth quarters of 2011 was 72.6% compared to 71.5% and 71.8% for the preceding quarter and the fourth quarters of 2010, respectively. For the fourth quarter of 2011, gross profit margin for the advertising business was 54.5% compared to 48.4% and 53.5% for the preceding quarter and the fourth quarters of 2010, respectively. The quarter-over-quarter increase in gross profit margin was mainly due to economies of scale as advertising revenue increased in the fourth quarter without a corresponding increase in advertising-related costs.
Gross profit margin for our Wireless Value-Added Services and Others business for the fourth quarters of 2011 was 2.2% compared to gross loss margins of 13.2% and 19.7% for the preceding quarter and the fourth quarters of 2010, respectively. The quarter-over-quarter and year-over-year improvements in gross profit margin were mainly due to increased revenues from our e-commerce business and mailbox services.
Total operating expenses for the fourth quarter of 2011 were RMB 529 million or USD $84 million, compared to RMB 408.2 million and RMB 320.7 million for the preceding quarters and the fourth quarters of 2010, respectively. The quarter-over-quarter increase in operating expenses was primarily due to increased of selling and marketing expenses, mainly resulting from increased marketing promotional activities for Tianxia III, World of Warcraft and Ghost, and increased research and development staff-related costs, as well as an impairment provision of RMB 50.3 million or USD $8 million on the initial online game license fees of Blizzard Entertainment's StarCraft II.
The year-over-year increase in operating expenses was primarily due to increased selling and marketing expenses, staff-related costs and the aforementioned impairment provisions in general and administrative expenses.
Net profit for the fourth quarters of 2011 totaled RMB 898.6 million or USD $142.8 million compared to RMB 825.8 million and RMB 712.5 million for the preceding quarter and the fourth quarters of 2010, respectively.
During the fourth quarter of 2011, we reported a net foreign exchange loss of RMB 36.4 million or USD $5.8 million compared to a net foreign exchange loss of RMB 65 million and RMB 36.4 million for the preceding quarter and the fourth quarters of 2010, respectively. The quarter-over-quarter and year-over-year foreign exchange losses were mainly due to the exchange losses arising from our euro-denominated bank deposit balances as of December 31, 2011, as the exchange rate of the euro against the RMB fluctuated over the period.
We reported basic and diluted earnings per ADS of USD $1.09 each for the fourth quarters of 2011. This compares with basic and diluted earnings per ADS of USD $1 each for the preceding quarter and basic and diluted earnings per ADS of USD $0.87 each for the fourth quarters of 2010.
We recorded a net income tax charge of RMB 122.6 million or USD $19.5 million for the fourth quarters of 2011 compared to RMB 140.5 million and RMB 83.2 million for the preceding quarters and for the fourth quarters of 2010, respectively. The effective tax rate for the fourth quarters of 2011 was 11.8% compared to 14.7% for the preceding quarter and 10.3% for the fourth quarter of 2010.
Our various principal subsidiaries enjoyed the preferential enterprise income tax rate of 15% as High and New Technology Enterprises from 2008 to 2010. As these subsidiaries have recently renewed their qualifications as New and High Technology Enterprises (sic) [High and New Technology Enterprises] the preferential enterprise income tax rate will remain in effect for 2011 through 2013, subject to annual review by the relevant tax authorities in China.
Now turning to the fiscal year 2011 financial results. Gross profit for fiscal year 2011 was RMB 4.9 billion or USD $781.4 million compared to RMB 3.7 billion for the preceding fiscal year. The increase in gross profit for fiscal year 2011 was primarily driven by increased revenue, partially offset by increased cost of revenue from the online games and advertising services businesses.
Total operating expenses for fiscal year 2011 were RMB 1.6 billion or USD $253.4 million compared to RMB 1.2 billion for the preceding fiscal year. The increase in operating expenses in 2011 was primarily due to increased selling and marketing expenses, comprising mainly marketing and promotional activities for Ghost, Heroes of Tang Dynasty, Blizzard Entertainment's World of Warcraft and StarCraft II and increased staff-related costs, resulting from increased headcount in the general and administration and research and development areas, as well as the impairment provisions on the initial online game license fee, that I previously mentioned.
Net profit for fiscal year 2011 totaled RMB 3.2 billion or USD $513.9 million compared to RMB 2.2 billion for the preceding fiscal year. For fiscal year 2011, we reported a net foreign exchange loss of RMB 79.1 million or USD $12.6 million. This compares to a net foreign exchange loss of RMB 89.5 million for the preceding fiscal year. The net foreign exchange losses for 2011 and 2010 were mainly due to exchange losses arising from the company's euro-denominated bank deposit balances as the exchange rate of the euro against the RMB fluctuated over this period.
We reported basic and diluted earnings per ADS of USD $3.93 and USD $3.92 for fiscal year 2011, respectively. This compares to basic and diluted earnings per ADS of USD $2.74 and USD $2.72 for the preceding fiscal year, respectively. We recorded a net income tax charge of RMB 392.8 million or USD $62.4 million and RMB 344.4 million at an effective tax rate of 10.9% and 13.4% for fiscal years 2011 and 2010, respectively.
As of December 31, 2011, our total cash and time deposit balance was RMB 11.9 billion or USD $1.9 billion compared to RMB 9.5 billion as of December 31, 2010. Total held-to-maturity investments balance was RMB 993.6 million or USD $157.9 million as of December 31, 2011. There were no such investments as of December 31, 2010. Cash flow generated from operating activities was RMB 1.2 billion or USD $197.6 million for the fourth quarter of 2011 compared to and RMB 864.9 million and RMB 901.5 million for the preceding quarters and the fourth quarters of 2010, respectively.
On December 1, 2011, our Board authorized a share repurchase program of up to USD $50 million of NetEase outstanding ADSs. No ADSs have been repurchased as of December 31, 2011. The share repurchase program will end on February 29, 2012.