Onward Choi
Analyst · Morgan Stanley
Thank you, Brandi. Before I begin, please note that for the purposes of this discussion, all percentages are based on renminbi. For the third quarter of 2012 we reported total revenues of RMB2 billion, driven by our online games and increasing advertising revenue contribution. During the third quarter we continued to advance our growth strategy for our self-developed games by introducing expansion packs that extend the lifecycles of our games and attract new users and by launching new games that broaden and diversify our portfolio. As we continue to focus on improving game content and quality, the popularity of our self-developed games is escalating, coupled with our successful promotional activities to better serve our players. NetEase brand-new games are contributing an increasing amount to our online game revenues mix. Total online game revenues for the third quarter were RMB1.7 billion, driven by increased revenue contribution from our self-developed games. We have steady performances from Fantasy Westward Journey, Westward Journey Online II, and our two new games, Kung Fu Master and Soul of the Fighter. Tianxia III and Ghost also achieved steady performance during the third quarter. Following the release of expansion packs and new content in the second quarter as well as associated promotional activities, both Fantasy Westward Journey and Westward Journey Online II achieved record-high PCUs in August. In the third quarter we introduced new expansion packs for Fantasy Westward Journey, Westward Journey Online III and Tianxia III, including a 3D version for Tianxia III that offers even more exciting 3D events. We are also very pleased with the performance of both our two new action games, the high-quality fighting experience provided by Kung Fu Master and Soul of the Fighter has been well-received by players. We followed this positive reception and user feedback by launching unlimited beta testing for games on September 13 and October 18, respectively. We were met with equal enthusiasm. The October 2nd release of the highly anticipated fourth expansion pack of Blizzard Entertainment's World of Warcraft, Mists of Pandaria in mainland was another important milestone during this period. With elements that appeal to Chinese culture, Mists of Pandaria has proven to be especially engaging, and we believe that it is being widely embraced by China's gaming community. As we look to the final quarter of 2012 and move into 2013, we will continue to focus on providing premium quality and addressing user demand through our best-in-class feedback channels. We are pleased to announce that we will launch Heroes of Tang Dynasty II on November 16. This will be a comprehensive update of our popular and long-running game Heroes of Tang Dynasty, to further build on the success of this game. Our plans for the coming months also include introducing two new games to broaden our portfolio and game styles, Heroes of Three Kingdoms, our 3D action real-time strategy game, and Dragon Sword, our next-generation 3D MMORPG. Turning to our portal business, we continue to enhance our portal content which helps to strengthen our community and drive our advertising services revenues through the loyalty of our current advertisers and by attracting new advertisers to our leading portal. Advertising sales continue to improve in the third quarter with automobile, fast-moving consumer goods, and financial services as the top-performing verticals. In the first quarter, our advertising sales grew 10.2% year over year and 19% sequentially. Our advertising business benefited from the popularity of our leading mobile news applications as well as our broadcast of the London Olympics. Our London Olympics coverage was extremely successful this year, resulting in an unprecedented number of downloads and portal activity that exceeded our results from the Beijing Olympics in 2008. Our email services are also continuing to gain momentum, and as of September 30, 2012, we had approximately 510 million registered email users. Ongoing integration of mobile internet services remains one of our top initiatives. We now have more than 60 million registered mobile email users and 27 million installations for our mobile news application. We continue to build on this community with enhancements that meet the needs of our users. China's internet community is rising, and we are dedicated to furthering our leadership position in this expansive opportunity where we have developed some of the most long-lasting and popular online games in China. Our large community of loyal users continues to grow and we are working to achieve healthy growth across our business segments, while advancing our leadership and maintaining our competitive advantage. Lastly, we greatly value our users and community as well as our shareholders. Shareholder value has always been of great importance to us. Our business has been strong with increasing revenues and robust operating cash flow. As such, we believe now is a due time to return value to our shareholders. We are happy to announce that our Board of Directors has approved a special cash dividend of USD1 per ADS along with a USD100 million share repurchase program to enhance the return we provide to our shareholders as we work to further grow the company. This concludes William's update. Now I will provide a review of our third quarter 2012 financial results. I will primarily focus on the discussions of margins and expense fluctuations along with net profit. Gross profit for the third quarter of 2012, was RMB1.4 billion or USD216.7 million. This compares to RMB1.3 billion for both the preceding quarter and the third quarter of 2011. The quarter-over-quarter increase in gross profit was primarily attributable to increased revenues from advertising services, primarily attributable to seasonality and our broadcast of the London Olympics, and increase of revenues from our self-developed online games, primarily Fantasy Westward Journey, Westward Journey Online II, and our two new games, Kung Fu Master and Soul of the Fighter. The increase was was partially offset by increased content cost related to the Olympics and by decreased revenue from Blizzard Entertainment's World of Warcraft. The year-over-year increase in gross profit was primarily attributable to increased revenue contributions from our self-developed games, Fantasy Westward Journey, Ghost, Tianxia III, Westward Journey Online II and Kung Fu Master as well as the Soul of the Fighter. The increase was partially offset by decline in revenue from Blizzard Entertainment's World of Warcraft and increased advertising costs, including headcount-related costs and content costs. Gross profit margin for our online game business was 74.2% compared to 73.3% and 71.5% for the preceding quarter and the third quarter of 2011, respectively. The improvement in gross profit margin was primarily due to the increased revenue contributions from our self-developed games as a percentage of our total online game revenues. Gross profit margins for our advertising business was 36.2% compared to 33% and 48.4% for the preceding quarter and the third quarter of 2011, respectively. The quarter-over-quarter increase in gross profit margin was primarily due to the economies of scale as advertising revenue increased in the third quarter of 2012. The year-over-year decrease in gross profit margin was primarily due to increased headcount-related costs and content costs incurred for the London Olympics. Gross profit margin for our email, WVAS and other business was 6%, compared to gross loss margin of 11.6% and 13.2% for the preceding quarter and the third quarter of 2011, respectively. The improvement in gross margin was mainly due to increased sales of our game-related accessories such as limited edition packages of several online games. Total operating expenses were RMB537.5 million or USD85.5 million, compared to RMB437.7 million and RMB406.2 million for the preceding quarter and third quarter of 2011, respectively. The quarter-over-quarter and year-over-year increases in operating expenses were mainly due to increased selling and marketing expenses. Major marketing and promotional activities included the summer vacation promotions of Fantasy Westward Journey, the 10th anniversary ceremony of Westward Journey Online II, unlimited beta testing for Soul of the Fighter, and promotions for Blizzard Entertainment's World of Warcraft, Mists of Pandaria, as well as high staff-related costs due to increased headcount and increased investments in our product development pipeline. Net profit for the third quarter of 2012 totaled RMB811.9 million or USD129.2 million, compared to RMB875.3 million and RMB825.8 million for the preceding quarter and the third quarter of 2011, respectively. During the third quarter of 2012, we reported a net foreign exchange gain of RMB23.7 million or USD3.8 million, compared to net foreign exchange losses of RMB26 million and RMB65 million for the preceding quarter and the third quarter of 2011, respectively. The quarter-over-quarter and year-over-year changes in foreign exchange gains and losses were mainly due to the translation gains and losses arising from the company's euro-denominated bank deposit balances as of September 30, 2012 as the exchange rate of the euro against RMB fluctuated over the period. We reported basic and diluted earnings per ADS of USD0.98 each for the third quarter of 2012. This compares with basic and diluted earnings per ADS of USD1.06 each for the preceding quarter and basic and diluted earnings per ADS of USD1.01 and USD1.00, respectively, for the third quarter of 2011. Basic and diluted earnings per ADS for the third quarter of 2012 reflects the accrued withholding tax associated with the offshore remittance of cash from China in anticipation of the declaration of the special cash dividend. We reported a net income tax charge of RMB194.8 million or USD31 million for the third quarter of 2012 compared to RMB149.5 million and RMB140.5 million for the preceding quarter and the third quarter of 2011, respectively. The effective tax rate for the third quarter of 2012 was 19.9% compared to 14.8% and 14.7% for the preceding quarter and the third quarter of 2011, respectively. The increase in net income tax charge was due to the occurrence of an accrued withholding tax of RMB40 million associated with the offshore remittance of cash from China in anticipation of the declaration of our special cash dividend. Our various principal subsidiaries renewed their qualifications as high and new technology enterprise in 2011 and therefore enjoy a preferential enterprise income tax rate of 15% from 2011 to 2013, subject to annual review by the relevant tax authorities in China. As of September 30, 2012, our total cash and time deposit balance was RMB14.9 billion or USD2.4 billion, compared to RMB11.9 billion as of December 31, 2011. Cash flow generated from operating activities was RMB670.1 million or USD106.6 million for the third quarter of 2012, compared to RMB880.9 million and RMB864.9 million for the preceding quarter and the third quarter of 2011, respectively. Finally, on November 13, 2012, our Board authorized a share repurchase program of up USD100 million for a period not to exceed 12 months, as well as a special cash dividend of USD0.04 per ordinary share, which is equivalent to USD1.00 per ADS. Each ADS represents 25 ordinary shares. And the special cash dividend is payable to shareholders on record as of January 15, 2013. The special dividend is expected to be paid on January 18, 2013 with the total amount of cash distributed expected approximately USD131 million. Thank you for your attention. We will now be happy to take your questions. Operator, please go ahead.