C. S. Lo
Analyst · Hamed Khorsand from BWS Financial
No, the thing is, in U.S., you will constantly have some newcomers coming into the market. For example, like Linksys and Belkin have been declining, then you see some new Taiwanese and Chinese vendors coming in. We got ASUS coming in at the high end from Taiwan. You get TP-Link coming in from the low end in China. But then you also see some other really low-end players, such as D-Link, completely disappear from the market. So we expect, constantly, there will be churns in our competitors, but from a market share point of view, we're still, by far, the #1 market shareholder in the North America market with over 35% share in router. Now -- but the more exciting thing is other than just in the standard WiFi market, we are already playing in both routers, gateways and WiFi extenders. There are some really exciting new markets that we're going into, which is growing very fast such as the camera, the home monitoring camera market. With our patented technology of wire-free, battery-operated camera, we think that we can make a play, and that will be a growth for the next few years. And we do believe that as home automation becomes more and more prevalent, then, as they're all predicated on WiFi, more and more homes will buy WiFi extenders that will help us to continue to expand that WiFi market. Especially right now, we have over 60% market share in the WiFi extender market growing very nicely. And also storage, and home storage is starting to be a really significant market in retail as well. And we will continue to capitalize on that. So -- and then you talked about these 3 new markets of WiFi cameras, home monitoring and WiFi extenders, as well as -- and the last piece of the home storage, those competitors are different from the traditional competitors, those are new. Cameras are very fragmented in the market. You have startups, such as Dropcam, but you also have some really old competitors, such as Logitech, in that area. And then same thing for the storage. Of course, you have some traditional competitors such as Western Digital. But you also have startups such as Google. So they're different.