C. S. Lo
Analyst · Raymond James
Sure. Thank you, everyone, for joining our call. So I would like to specifically highlight a point that I made about the increase in ASP. Even though it's -- when I talked about it, it was related primarily to the Retail area, actually we are very encouraged not only in Retail. As we mentioned in Retail, when people move up to 11ac, when people move from pure router to gateway, which is a combination of a modem and a router and when people move from standard definition cameras to high-definition cameras. And in next year, when people move from, what we call the single-user mode WiFi to multiuser MIMO WiFi, all these are forces to drive the increase in ASP. What's encouraging to us is that, as a matter of fact, the proportion of a high ASP products are actually bigger than the low ASP products as we see it. So that clearly is encouraging trend that helps us to continue to expand the market from a Dollar market size standpoint. The same thing we're seeing also in Commercial Business Unit because, like in switching, we've seen the trend of people buying up some pure 100 megabit or gigabit switches into 10 gig switches with power of an ethernet capability again and reaching the ASP. Same thing on the network storage side, we're seeing more and more of our customers buying, not just the rack mount ReadyNAS, they're actually moving up to buy the rack mount of what we call the high-end line called ReadyDATA, which offer higher capacity, more data protection. So all those are encouraging sign that our strategy over the last 2 years, which we have cultivated so far to really push up the ASP of every single business unit, is starting to materialize, and getting the buy-in from our channel partners, as well as our end customers. So that's a very encouraging sign, and we will love to continue to see that progressing, that will certainly help our growth of our business on dollar terms, as well as our margins going forward. And, we would definitely continue to report on the progress of this effort in the next few quarters, and I look forward to talking to you all again in 3 months’ time. Thank you very much, once again, for joining us today. Have a great day.