C. S. Lo
Analyst · Mark Sue with RBC Capital Markets
Yes. I mean, Europe is definitely a little bit more difficult than what we anticipated. The market has stabilized, as what we have pointed out, and on a very, very slow recovery. However, the market is diverging from the rest of the world as we find out. One, Europe is actually lagging behind the rest of the world in adoption of technology. For example, they are significantly behind in adopting 4G LTE and even on 11ac. Secondly is that their shift to online channel is actually much faster than the rest of the world. While in the U.S., the online channel represents probably around 20% to 25% of overall sales; in Europe, it's closer to 40% to 50%. So basically, we, right now, have to -- well, certainly, we try to build a very, very good online sales team around the world. However, from a product set standpoint, it's almost now, we have to have 2 set of products: 1 set for the rest of the world, which is more 4G LTE, 11ac, tri-band, all these high-end oriented; but in Europe, we still have to be a little bit backwards in the 11n and the 3G. So yes, we need to get -- make some adjustments in order to specifically target the European environment. And as such actually, it has been benefiting the local brand in Europe because they don't have to go outside of Europe. So they seem to be able to adapt to this non-change better than we do. So clearly, we need some work to do.