Antonio Achille
Chief Executive Officer
Okay. I got. I got you. Yes. So basically, let's say, two discontinuity avenues to create a better margin and better leverage and then there is, let's say, business as usual. So business as usual, which is our focus is organic growth. When you have retail and stores, you bring on more the fixed cost, labor, rents, inventory. So the more you sell the better it is. And this is a handless job. We now have an US store in the range of 5 million, 6 million, which if you go back just 2019, the top performer were more in the range of 2 million. So something has been achieved and kudos goes to the management, which support us, but a lot still can be achieved to make this figure more systematic. So this is the first avenue to increase margin and return on capital also because we were talking about the margin and I want to remind that in a well-managed store, we get an integrated margin above 70%, where integrated margin means the retail margin plus the manufacturing margin, which, of course, then show us in our P&L. And let's say, organic avenue to create margin. Then there are discontinuity way of creating margin. One is reducing our SG&A structure, where what we can do in terms of reducing discretional spending has been done. We continue doing, of course, a great focus on discretional spending, but the company is clearly working on a very tight management of expenses. The other way is cutting, let's say, head counts. And this is something which very much depend on our long-term plan, which has been agreed on with the different stakeholders, but also our capacity to sustain the CapEx to execute those restructuring. And is the first avenue for creating value in a non-structural way. The second way is to open more stores. Opening a store is not something you should do light heart, because we learned the other way that if you open a store in the wrong location is a problem that cannot be solved. So we are very careful about it to find the right location. Once we have the right location, identify the right team. But of course, that is an avenue which if we identify the right location, the right team and we're operating well can be promising. The speed to which we can operate new store is, again, a function of our ability to invest. So it's true that for the time being, we have not been deviating from our, let's say, strategic agenda, which include those actions that I just finished summarizing. But of course, if we had more capital, we could accelerate on those two area mentioned, which is retained or restructuring. In a situation like this, we need to safeguard the cash. And of course this also call for some trade-off in terms of reinvesting in those area versus safeguarding the cash position. Corey, let me know if I addressed your question.