Antonio Achille
Chief Executive Officer
Thank you, day for the positive notes and for the long-term trust in our hard work on commenting on margin for -- we move on to China, not dreaming, sky dreaming, but think 400 is a natural, let's say, revenue potential of this company without progression, 11 percentage points of gross margin almost translates in 20 to 30 EBIT number because then the fixed costs are paid. So, I believe that if there is a rebound in retail real estate, which is a primary driver for our industry. The Company now is set to generate a much higher return on the investments. On China, the market is very soft, as you know. I'm just drawing analogy with other sector, you are seeing caring posting yesterday result, 11% sales down 20% sales down in China. And we're talking about item that, yes, a luxury, but compared with our price point. They are one set of the price of one seat of three-seater sofa. So, the market is very tough. We are lucky to have a partner which is robust. As you know, the government has announced this stimulus package because the situation is so severe that they had to step in as somehow the Fed had to step in the U.S. when there was the COVID crisis. The impact of that still need to be visible because it's very recent. But everyone is hoping, and we are between those ones that this will be gradually easing the situation, which has been extremely, extremely difficult. I've been, as I mentioned, in Shanghai in August last time, restaurants were empty, department stores were empty. The sales bringing to the second floor we're somehow stopped to save energy. And I'm not talking about furniture mall, I'm talking about fashion mall. Then you go to the department furniture mall, the situation was even worse. So, to say I hope it will provide as the intention of the government is a positive acceleration, yet the situation is quite difficult. In the meantime, we are working on what we can control. As I mentioned, we have been extensively worked with the JV to bring them closer to us to make sure the retail and the merchandising marketing choices are taking fully leverage our knowledge, so that we are preparing our operation to intercept this positive rebound of the market, which I cannot predict it will happen next month or in the first part of 2025. Definitely, I believe we are closer to what is the bottom because if the government step in situation can only improve.