Good day, and thank you for standing by. Welcome to the O-I Glass Second Quarter 2021 Earnings Conference Call. [Operator Instructions] Please be advised that this conference is being recorded. [Operator Instructions]. I would now like to hand the conference over to your speaker today, Chris Manuel, Vice President of Investor Relations. Please go ahead.

Thank you, Alissa, and welcome, everyone, to the O-I Glass 2Q '21 Earnings Call. Our discussion today will be led by Andres Lopez, our CEO; and John Haudrich, our CFO. Today, we will discuss key business developments and review our financial results. Following prepared remarks, we'll host a Q&A session. Presentation materials for this earnings call are available on the company's website at o-i.com. Please review the safe harbor comments and disclosure of our use of non-GAAP financial measures included in those materials. I'd now like to turn the call over to Andres, who will start on Slide 3.

Good morning, everyone. We appreciate your interest in O-I Glass. We're very pleased with our performance during the second quarter. We reported adjusted earnings of $0.54 per share. Results exceeded our guidance range and reflected a stronger-than-expected shipment levels as well as favorable ongoing operating performance. We continue to see favorable performance across key business levers. Shipments improved 18% and production rebounded 27% compared to the prior year, which was impacted by the onset of the pandemic. The strong demand also reflected consumer preference for healthy, premium and sustainable glass packaging as markets reopen. Furthermore, the benefit of higher selling prices substantially offset the rated cost inflation and continued favorable operating performance was driven by the positive contribution of our margin expansion initiatives. Second quarter cash flow was also very strong as a result of solid operating performance. As I noted last quarter, O-I has reached an inflection point. We have seen a step change improvement in our ability to consistently perform and deliver on our commitments, which is underpinned by advanced capabilities across many disciplines developed over the last few years. I believe current quarter results underscore this view. As I will discuss shortly, we continue to advance our bold plan to change O-I's business fundamentals. In addition to better-than-expected earnings and cash flow, I'm very pleased with the progress we made advancing our strategy. Our margin expansion initiatives are exceeding our expectations, and we achieved a major milestone with MAGMA this past quarter. Likewise, we continue to rebalance our business portfolio and advance our efforts to resolve our legacy asbestos liabilities. As we look to the future, we remain optimistic about our business outlook. We expect third quarter adjusted earnings will approximate $0.47 to $0.52, which is a significant improvement from the prior year. Our full year earnings…

Thanks, Andres, and good morning, everyone. I plan to cover a few topics today, including a recent performance, progress on our capital structure as well as our most current 2021 business outlook. I'll start with a review of our second quarter performance on Page 7. O-I reported adjusted earnings of $0.54 per share. Results exceeded our guidance of $0.45 to $0.50, given stronger-than-anticipated shipments and favorable cost performance. In particular, sales volume was up more than 18% from last year compared to our expectation of 15% or higher. Segment profit was $232 million and significantly exceeded prior year results, which were impacted by the onset of the pandemic. Higher selling prices substantially offset elevated cost inflation linked to higher energy and freight costs. Naturally, higher sales volume and favorable mix boosted earnings. Likewise, favorable cost performance was driven by a 27% improvement in production levels as the prior year was impacted by forced curtailment due to lockdown measures. Keep in mind that maintenance and project activity costs have normalized for the disruption last year. Cost performance also reflected continued good operating performance and benefits from our margin expansion initiatives. The slide includes additional details on nonoperating items. Let me point out that we did record a gain on an indirect tax credit in Brazil after a favorable court ruling, which has been excluded from management earnings. Overall, we are pleased with favorable performance trends. Moving to Page 8. We have provided more information by segment. In the Americas, segment profit was $124 million, which is a significant increase compared to $52 million last year. Higher earnings reflected 17% higher sales volume as the prior year was impacted by the onset of the pandemic. Higher prices substantially offset cost inflation, which was elevated due to higher freight costs. In Europe, segment…

Thanks, John. Let me wrap up with a few comments on Slide 12. Overall, we are very pleased with our second quarter performance, which exceeded our guidance due to stronger sales volumes and improved cost performance. In fact, our underlying performance was favorable across key business levers. Selling prices and volumes were up and costs were down. Our margin expansion initiatives are working well, and our ability to deliver on our commitments has improved, underpinned by advanced capabilities across business functions, rigorously built over the last few years. I'm very pleased with the progress we are making on our bold plan to change O-I's business fundamentals. Our business is more stable. We have well-structured business planning processes, and we are a much more agile and resilient organization. Likewise, we are removing the constraints of the past, like legacy asbestos liabilities, while successfully advancing breakthrough innovations, such as MAGMA. Finally, we are encouraged by market trends, which is reflected in our improved earnings and cash flow guidance for 2021. Over the past several years, we have been hard at work, improving the foundational capabilities of our company as well as staging the company for continued transformation. We look forward to our Investor Day on September 28. During this event, we will share our exciting plans to align glass and O-I with the future packaging for decades to come. We are confident this plan will increase shareholder value and all share a new period of prosperity for life. Thank you for your interest in O-I Glass, and we welcome your questions.

[Operator Instructions] Your first question comes from the line of Ghansham Panjabi from RW Baird.

Just kind of looking back at 2Q, can you just give us a bit more color on which regions, verticals came in better than you originally thought for the quarter? And then also, the same for -- as it relates to the outlook as well for the second half of the year?

Well, from a demand perspective, all regions, all markets in which we operate across segments performed in line with our expectations or slightly ahead, and we're seeing a pretty solid common pattern across the world, which is the focus on premium products and trading app, and that's helping every category in our business.

Yes. I would add, as you look at the volume trajectories, they were particularly strong in the Latin America marketplaces and in certain pockets over in Europe were actually strong also. Towards the southern part of Europe, we saw larger gains than other parts of the markets. And so really, when you think about the second quarter, I would say it was mostly a volume-driven upside to the business, and it was really driven by those particular markets. As we think about the performance going forward, we expect the volumes, as we mentioned in the prepared comments, to start to more normalize. Obviously, it was a very disruptive period last year in the comparisons, but still be up 0% to 1%. Keep in mind, the second -- the third quarter of last year was actually up 2%. So it was kind of a relatively difficult comp. So we're overall seeing pretty good trends. As we look at our business, really there is strong demand everywhere and the pent-up demand for our product, the real issue is where is the production capacity and where is the supply chain to be able to support that given the constrained transportation situation.

Sure. And maybe as a follow-up, just can you give us a sense as to if you were to baseline new product introduction activity, if you will, over the last couple of years. Where are we at current relative to where we were pre-pandemic? And then also many of the regions, John, you just mentioned in Europe and Latin America, I mean, I think capacity for you was already tight. So how do you expect sort of capacity? I mean, is there flex capacity, I guess, going into next year to kind of support these -- the markets that are growing a little bit faster?

Thank you. So the -- so we have the new product development activity accelerating across markets when we compare it to pre-pandemic levels. In fact, I was looking at some statistics by Mintel and Glass' performance is quite strong and ahead of every other substrate. So that's something that will be good to look at. We're tightening capacity, as you mentioned. The -- we expect some productivity going into next year, that should be helpful. Early in the year, we faced severe weather in some markets, and we lost some production because of that. So we will recover that. And as you know, we are adding capacity in the Andean region. At this point in time, obviously, that's going to come into operation by the very end of the year or going in to the following year. But we're also looking at other markets and other opportunities just because of how strong the market is at this point in time. And we see those trends continue into the future.

Your next question comes from the line of George Staphos from Bank of America.

Thanks for the detail. I wanted to dig a little bit into Europe further. The performance obviously was quite good from a volume metric standpoint, but comparisons were obviously pretty easy. Why should investors, Andres, look at this as just a rebound off of an easy comp? And why -- what points would you give us to presume to have confidence that glass can actually grow for you in Europe, whether it's new contracts, Holzminden, those sorts of things. What makes you confident that this isn't just a 1-quarter story? Relatedly, it sounded like from the prepared remarks that there is more price recovery work to be done in Europe relative to the Americas. Could you comment to that, what work needs to be done? And do you ultimately expect across the whole platform, Americas and Europe, to recover all of the negative price cost, the $26 million or so year-to-date as we go into '22?

Thank you, George. So volume and operating performance in Europe is quite strong. And the all-in users in Europe across markets are performing well and the one that was down before, which is mineral water, has started to recover as soon as the HORECA channel was open, which is for bar, hotels and restaurants. Now very important, Champagne is performing a lot better. And it's back up. Remember, Champagne was up even before pre-pandemic time and now is strong. And then the Bordeaux wine is also strong again because of the improvement in exports as tariffs were removed and China started to recover. Now there is a data point that is very important. When we look at Nielsen data for beer containers versus alternative packaging in Western European countries, the performance of glass is well ahead of the alternative packaging. And it will be good to just take a look at countries like France, Italy, Netherlands and the U.K., which are very important markets for O-I. As I mentioned, at the beginning, operating performance is very strong too. So we're very confident the trends we're seeing are to continue. When it comes to price and price recovery in Europe and across markets, coming into the year, we had some expectations for inflation. Obviously, inflation is higher than we originally expected. Prices are also higher. Now they're not enough to cover the incremental inflation that we're experiencing, so spread is higher. Now we're comfortable as far as 2021 is concerned, that we will be meeting our commitments with the -- based on the information we have available today. Now our focus right now is on 2022, and we see a constructive pricing scenario going into that year to be able to fully recover inflation.

George, I would add just 2 points to that. One is if you look at our volume trend, other than the so-called COVID quarter last year, our volumes have been at flat to up 2% over the last 3 quarters. So we've seen a sustainable level of demand here to date. But more importantly, is the commercial pipeline for the business is developing quite well. There's a lot of demand for our product. And these aren't necessarily just transactional opportunities. These are strategic opportunities where investors -- I mean, our customers are looking to do meaningful things and looking to have our support to do those. So that gives us the confidence that over the longer term, there's good demand for the product, and we should be there to help them out.

Yes. There is one aspect that is also important to support these trends. The food category, which went up significantly during the peak of the pandemic is retaining some of the gains, and it is expected to retain some of the gains. So that’s an important point. The other one is the emphasis of consumers and customers in premium products. That’s really happening pretty structurally across categories, and that is very good for glass.

Your next question comes from Mike Wilde of Bank of Montreal.

A good quarter. I wondered just to come back on George's question, Andres, for the full year, where do you expect price cost to end up? I mean, as this was mentioned, we're down about $26 million in the first half. What should we expect we are going to have a full year number?

Yes, Mark, I'll address that one. A typical year of inflation for us is anywhere between $100 million and $140 million, okay? In the last time we spoke last quarter, we were thinking it was on the high end of that range. I would think that we would rebase the view of inflation right now in a gross sense of about $150 million to $175 million, clearly we're seeing an increase. But at the same token, the last time we talked, we were talking about an unfavorable spread of about $30 million. I would say with the pricing activities and other initiatives underway, that negative spread has probably creeped up to $40 million. So we haven't necessarily kept up dollar to dollar to the rising cost inflation, but we've done a pretty good job being able to moderate that. Obviously, you know we have timely pass-throughs in some markets and energy in the U.S., for example, is a good one. But more importantly, when we get into the first quarter, next year is the typical price improvement window where, as Andres mentioned, we would look to pick things up. And as you look at the sequencing of activities, because you mentioned that the $26 million year-to-date, keep in mind, that the energy surcharges we incurred on winter storm Uri were really also included in that, okay? So we have $15 million, $20 million of surcharges we've incurred year-to-date. So really, as we think about that, we'll have $40 million of negative spread plus the $15 million to $20 million of surcharges. That means that we still have most of the cost inflation impact in the back half of the year, and it was probably most pronounced in the fourth quarter because, as you recall, last year, during the pandemic, prices were declining, deflation even in some places. And that kind of troughed out in the fourth quarter, and it's been picking up since then. So really on a comp basis, you'll see it most pronounced at least in our business in the fourth quarter.

Okay. And John, if we could kind of look ahead as kind of my follow on to next year, I mean, you're talking about kind of supply and demand being very tight in all your regions. Would it be reasonable to expect that you're actually able to make some headway from a price cost standpoint next year? Or will you just -- you just expect to trade of water?

I mean time will tell. I think that will be -- I mean, clearly, we see an opportunity to increase prices to pick up the backlog that we've had this year. I think to answer your question is more of a question of how transient inflation tends to be or not. But certainly, our intention is to pass through the cost inflation of our business into the system, and that's what we plan to do.

Your next question comes from Mike Leithead from Barclays.

Great. First, I just want to circle back on the outlook. 2Q is obviously stronger than you anticipated, but it doesn't look like the second half outlook was raised that much. Is that -- getting back to the last question, just a function of better volumes being offset by kind of cost inflation? Or can you just kind of flesh out some of the puts and takes as you think about the back half of the year right now?

Yes. I mean you hit the nail on the head. Volumes will be up a little bit. That will be certainly beneficial good operating leverage in the business. But keep in mind that cost inflation is going to be more pronounced as we go through the end of the year, particularly the fourth quarter. And we do have a couple of other things. For example, we did have a little bit -- we do plan to have a little bit more maintenance activity in the back half of the year than we saw in the first half. That's probably about a $0.05 difference between the first half and the second half. And of course, I mean, I think we need to be cognizant of the Delta variant and what it could do. And so obviously, we're keeping a cautious eye on that as we look to the expectations for the business in the back half of the year.

Got it. That makes sense. And then Andres, maybe a question on the Glass Advocacy campaign. I know you highlighted the number of online impressions you're receiving. But is there a way to measure or how do you measure internally how successful this campaign is and ultimately getting consumers to choose glass? And maybe just bigger picture. I appreciate as the leading producer, you want to take the lead. But is this something where you think as an overall glass industry, you need to be more vocal getting out there about the benefits in your eyes of glass as the preferred substrate?

Yes. So the one way to reflect the impact of the campaign is the number of leads we’re getting into a C4C system from our customers. So that’s been at record levels, just looking for new product developments. I think the message is going through is being received by customers, but it’s also being received by consumers. And we’re seeing it by the level of impressions and the level of engagement that we’re – engagement, which is interacting with our messages in social media. So we’re very encouraged by the progress. I think there was a long period of time in which we were very silent. This product has great attributes. And as we said before, we want to rebalance the dialogue around packaging, and that’s what we’re doing. And we’re very pleased with the progress, and we intend to continue.

Your next question comes from Adam Josephson from KeyBanc.

John just one more on the second half guidance and particularly the 4Q guidance, the implied 4Q guidance. So you talked about price cost being a drag. You talked about the maintenance being deferred. What is the seasonality impact of that implied 4Q guidance? And the business used to be quite seasonal, and you've talked about making it much less so spreading production across the 4 quarters, such that you won't have the same working capital swings you used to have. What is the seasonality in the business at this point? Obviously, last year was kind of a throwaway year. Just trying to understand what impact seasonality is having on that implied 4Q guidance?

Yes, I would just say is that as a theme, we're seeing a reversion back to the normal here on the seasonality of our business. Of course, there's moving pieces, right? But what that implies is from an earnings standpoint, usually, the third and -- the second and the third quarters look a lot like and the first and the fourth quarters look a lot alike. And so you referred to our implied guidance, if you look at those overall, I think it reflects that. Now the one key thing, though, is in the fourth quarter, we do have this price cost inflation pension. And keep in mind, in the first part of the year is when we go after those prices and we start to normalize that. So overall, I think we're seeing more of a reversion back to the norm.

I appreciate it. And just one follow-up, John. I think Ghansham asked you about this, but your capacity is pretty tight. You said demand is really good, but you're only going to -- you're thinking flat to up 1% in 3Q on volume. You have capacity in the Andean region coming. But what is your -- what are you able to grow volume by at this point just given your capacity situation? And how should we think about next year with that in mind in terms of what a reasonable expectation for shipment growth might be?

So well capacity is tight, but the -- as I mentioned before, productivity is expected to take place in the following year, which should support serving higher volume. But we also had the impact of severe weather, which was quite large in Mexico and the United States. So that should be helpful. But I would say, overall, as we go into the I Day, we're going to have the ability to share with you what is ahead of us in terms of opportunities for growth. And I think something very important is we are piloting generation to in the second half of this year. And we expect to have confirmation of our assumptions before year-end. And the relevance of generation to is that it enables O-I to go greenfield with MAGMA from that point on. And we expect that to be part of our future. Obviously, we got to go to projects and installations first, and that might be more of a '23 impact. But the -- I think we're in motion to be able to follow growth, which we haven't been able to do for a long, long time. And we're doing that through the sales and marketing capabilities that we developed, the NPV capabilities and [indiscernible] development converging with the new technology will develop.

And then I would add on top of that, Joseph -- I mean Andres, the operational elements of this, and we've also been working hard on the balance sheet to be able to stage that, so that we have the financial flexibility to go do the things that are necessary to be able to unlock that pent-up demand for our product that we've struggled for a long time to be able to enable within our business.

Yes. And I think it's important also to factor in the multiyear impact of the margin expansion initiatives. So we're seeing the impact of those initiatives last year, this year, and we expect to see it into the following years too. So that's going to be flowing through our numbers.

Your next question comes from Salvator Tiano from Seaport Global Securities.

Firstly, you mentioned that now your volumes are above pre-pandemic levels. Can you provide a little bit more color by some of the businesses, kind of food, alcoholic beverage and non-alcoholic beverage as well as on-premise versus off premise. How do you compare now versus pre pandemic?

Yes. So overall, the resilience of glass to channel shifts have been a lot better than we ever thought. And in fact, quite strong. When you look at the performance of glass over the last few quarters, even though lockdowns were up and down and shifts were happening back and forth between the channels, we continue to perform in the volume dimension. Now let me just give you an idea of what's taking place by market. So Europe is solid across all-in users, mineral water recovery, which was expected to be once the lockdowns were raised. So that's working well. But the recovery of Champagne is pretty important as well as the Bordeaux wine exports. I shared also in the -- earlier in the call, the performance of beer, which is quite significant. So Nielsen data clearly states that beer in glass is ahead of alternative packaging in Western European countries and very important countries for like France, Italy, Netherlands and the U.K. But when we look at the U.S. beyond the resilience to channel shifts, we're seeing a decrease in the rate of decline of beer in retail. We're seeing an increase in alcoholic beverages consumption in retail too. And we're seeing a permanent shift or gain of food consumption in on-premise coming from off-premise, which is important for our demand. Now when it comes to NABs and spirits, we're also seeing improved performance. In the case of NABs, with premium products like Kombucha or RTD coffee, in the case of experience is driven by consumers trading up and focus on premium products. We look at the Mexico, Brazil and the Andean countries very solid demand. We're selling the capacity. And in those markets, it's primarily about evaluating further opportunities for expansion. One data point that is important in Brazil is the recovery of the returnable segment when we -- the peak of the pandemic took place back in April, the share of the returnable package went down to 20%, coming from 40%, is now back to 40%, so pre-pandemic levels. That's very important to create affordability for beer in that market, but it's also very important for sustainability because no package can equal the performance of the returnable container. And in the Andean region, there is a strong emphasis in global brands and premium products across categories, which is driving demand.

Okay. Perfect. And just my follow-up, I want to understand a little bit on the margin expansion initiatives. You said that now you're going to do over $50 million in 2021. Firstly, can you put a more precise color on this? And secondly, for 2022, what other opportunities do you see for expansion if you can ideally quantify the numbers?

So let me touch first on what the margin expansion initiatives are. So there are 3 big initiatives. One is fully focused on the top line, and its price mix is volume and its elements of working capital related to the commercial organization. The other part is focused on the COGS, cost of goods sold, in its entirety and the other one is focused on SG&A. And what these initiatives are doing is leveraging all the capabilities we built in this organization over the last few years. So we're now having the opportunity to enjoy the benefit of them. And that's why they're so structural and multiyear. And we are -- we feel very confident about the impact, not only in this year, but going forward.

Yes. And to answer your first question on the margin expansion initiatives, our original target was $50 million this year. We believe will probably be somewhere in the range of between $60 million and $70 million this year, so definitely higher. And keep in mind, those programs are net benefits. So that's net of other changes and other spend categories. So that's also absorbing some of the incremental logistics costs and some other spend categories that are in there. So it just -- it shows that there's good underlying performance to Andres' point, across the business. And we'll spend more time going into next year, but there's clearly a continued run rate opportunities and momentum in this space. Maybe to put it into perspective a little bit, we did tighten our earnings guidance for the whole year, up in the upper half of it. What we're seeing is that the benefit of higher sales volume and the incremental margin expansion initiatives that we're talking about is probably adding something like $0.30 to our earnings. At the same time, we do have some headwinds, such as what we incurred with winter storm Uri and then some of the increased creep on pressure on the spread. But the good news is the things that are going the right way are fundamental underlying business performance, while some of the things that have been headways, headwinds rather are more temporary or transient in nature. So we’re pretty optimistic about the future opportunities of the company to drive continued earnings improvement.

Your next question comes from Kyle White from Deutsche Bank.

On the on-premise, can you just talk about what you're seeing that gives you the confidence that on-premise consumption of glass or food and beverage will be higher post-pandemic than it was pre-pandemic? Is this mostly driven by food? And is it specific to the United States? Or are you seeing it in Europe as well?

Yes. I think it's the consumer trend, which is preferring glass first, second is focused on premium products. That is a very important change in trends. And that is very favorable for glass. So now remember, we sell across multiple categories. And that gave us a pretty good, let's say, diverse portfolio to count on for volume improvement. So we are in food, we are in the spirits, we are in NABs, primarily premium, we are in wine. So multiple categories that are primarily categories served by glass.

Got it. And then you touched on this a little bit earlier, but just wondering if you're seeing any impacts from the Delta variant here in July and August? And how did you incorporate this uncertainty into your outlook?

We're very cautious, obviously, because yes, we already have 1.5 years of experience of this. At this point, that's ramping up. We expect that all the stakeholders learn enough in the 1.5 years to take measures that are not so disruptive. So at least we don't expect to go back to the very beginning of this, but we will see some ups and downs, but the -- I think what's important for this is the resilience of this packaging in channel shifts. If you recall, just, I mean, back in very early 2020, we had some expectation that as on-premise was going to go down, off-premise wouldn't be able to go high enough to offset. The reality is it mostly offset. So when it goes back and forth, we replace one for the other. That's what is happening. And glass is performing quite well. So we feel pretty good about being able to perform even if this variant continues to rise and create some restrictions for a time.

And to build on that, I mean, we -- understanding those types of trends and the uncertainties, we have tried to be a little conservative on that. But mostly because of the choppiness, rather than any fundamental aspect of demand, as Andres mentioned, we've been doing very well. Things have been moving through over the last 9 months quite well. But we did try to be a little bit conservative on the outlook of the business, and we will see how things progress.

Your next question comes from Gabe Hajde from Wells Fargo.

Was curious on Gironcourt. If memory serves, that startup was kind of delayed given the pandemic. So I'm assuming that, that's kind of up and running at full capacity or at capacity as it sits right now. Curious if there was any -- will there be any benefit that carries over into 2022 on the volume side from that?

Yes. So we started Gironcourt last year. It was delayed, as you mentioned, originally because of the pandemic, we couldn't really mobilize the resources properly. But it started at the end of last year. So it's been running at full capacity this year, is sold out. So we're very pleased with the return of that investment. It was the right thing to do at the right time.

It won't represent an incremental variable going into 2022 since it's pretty much run in full the whole time.

Okay. And then I guess going back to the implied Q4 guidance, I'm more thinking about production levels relative to sales volumes. And I think here in the second quarter, you all produced by 10% or it seems like implied is 8% or 9% in the third quarter as well. What's embedded, I guess, in that Q4 guide in terms of production relative to shipments?

Yes. Let me first clarify one point. The reason why you’re seeing different sales volume versus production volumes doesn’t have anything to do with how we’re operating our business this year. I mean we are producing at practical capacity, and then we’re selling what we can produce and minus supply chain variations and things like that. So really what you’re seeing is the comps are just because of the walkiness last year with production and demand activity. So just to be clear, there’s no rebalancing going on, so to speak, we’re just kind of managing our inventories to be consistent across – on a comp basis. Now understanding that last year was still kind of had some of those issues. Production in the fourth quarter will be up like 2% or something like that on a year-over-year basis. But most of the disruption was done on a production basis as of somewhere mid- to late third quarter of last year.

Your next question comes from Lars Kjellberg from Credit Suisse.

I just wanted to come back a bit to MAGMA. Of course, you're seeing -- making some good progress there. In other materials, you're actually seeing premium pricing for low carbon products, where there is some positive environmental impact of the -- whatever material those companies produce. Is that something you contemplate or seeing in your discussions with customers? I'd also like to hear your view on the premium offering and the mix benefit that you're seeing as the premium business is coming back, if that's kind of a benefit that you expect to last and what you've seen in terms of that benefit the [indiscernible].

Yes. So the sustainability profile of glass, I think it's something that is going to be incrementally more and more clear and more valued by consumers and by customers. And it has a lot to do with the inherent attributes of glass. So let me just share something with you. From our perspective, glass is already what other packaging materials as part to be. And there are 6 reasons for that. The first one is the only material that is 100% recyclable forever, a battle transforming to a bottle endlessly. It is possible to have up to 100 recycled material in every bottle. It is already recycled at best-in-class rates in Europe, which is showing its potential. Even if not recycled, glass is never trash. It doesn't hurt the earth or the ocean. It does not have plastic or plastic liner in contact with the product, and it has returnable glass, which is the most sustainable package in the packaging universe. No package, no substrate can meet those 6 conditions. So as you say, as we go into deploying our strategy, we're going to talk more about that. Not only we have that, but we are working highly focused on addressing the recycling system in the United States. There are already pilots in place. They're working well. Not only they help us with recycling, but with the community. We can cause a positive impact in the community. So we're going to talk more about that at that point in time. And then the production technology with true MAGMA and even for the existing technology is being designed to be able to use fuels that will allow for a significantly better sustainability profile. So you will imagine that that's going to have a significant value. It's not only the product with inherent capabilities, but the recycling system in the right place and the products and technology with the right profile from a sustainability standpoint. How are we going to price that? I think it's something that we're going to talk more in the future. We don't have at this point in time that ready to go, but it will be valuable for sure.

Got it. And on the price/mix now, with the premium coming back?

Well, that's consumer trends. And I think it's happening everywhere. Consumers are relocating their disposable income to products that are more in the higher end. And that's happening across markets. I mean, every single market in which we are is the same trend. Every single end-use is going through the same point. So I think it's a significant shift in what consumers value and where they put their disposable income.

Yes. I would say that the biggest growth categories are, in fact, those higher premium categories and many markets, given the capacity situation is there’s a mix management opportunity for us as a business, and that implies what we’re doing right now and where we’re going to go in the future.

Your next question comes from Alton Stump from Longbow Research.

I just want to ask a follow-up on the Glass Advocacy Campaign. You obviously mentioned in the release that you have now reached 80 million. I guess, add a more color as to what that means, reached 80 million, and how much of that is a sustainable impact on that group of people?

Yes. What I would say is you take a look at the digital marketing activity, you have number of impressions, hundreds of millions of dollars -- hundreds of millions of those. And then you're able to track then through the social media activity, the individual accounts that are being seen multiple times and things like that. And also, you can measure the engagement, so who does what with that link, such as I read it, I watch the video or even the times when people comment or pass it along and things like that. So over through this -- think about it as a funnel, and you got all the impressions. And then you can start to understand the behaviors and what's sticking with people. And what's important is we're running multiple campaigns in multiple different issues, not one big bang. And we're able to understand which of those really resonates with people and which ones maybe don't resonate as much. And you can actually fine-tune your marketing campaign over time. So if you're, for example, like the hike and can't. Well, there's campaigns that are going to be more focused on people who have those interests and whatnot. So it's actually quite interesting how all this plays out and how you can really get a little bit more pinpointed and actually track the engagement over time?

Yes. Social media is the right vehicle for this because normally people's attention is for about 7 seconds. So it's very small messages, very short messages, the ones that really stick, and social media is perfect for that.

Okay. That's very helpful. And then just I think you mentioned, John, that here in 2Q the Latin America was one of the regions where you saw better-than-expected growth. I guess is there any certain product categories that kind of drove that? And is that a stable benefit beyond 2Q in that region?

Well, what I would say is you are looking at fundamentally capacity constrained markets in across most of Latin America. We've indicated that we're going to be -- we have expanded the Andeans. We're doing more in the Andeans and we've repeatedly indicated that Brazil also is well over demand situation. So what you're seeing is across the board. But in particular, some of the beer categories because you've seen an increase in premium beer, which actually is one-way bottles and whatnot. And so that trend over time, has really picked up and really benefited the demand profile.

I think we have time for one last question.

Yes, we have a question from Arun Viswanathan from RBC Capital Markets.

Maybe I could just ask a question on kind of some of the structural changes you guys mentioned. So if I heard you correctly, it sounds like shipment growth in the future would settle into kind of 0% to 2% level? And then maybe you get another 100 basis points from price mix, i.e., some of this new product growth, MAGMA and so on. And so is that the right way to think about kind of top line, let's say, like 1% to 3%? And then there's some operating leverage there. So maybe you get 3% to 5% EBIT growth, and then that translates to maybe 5% to 7% EPS growth. Is that kind of the operating model that makes sense to you guys over the next couple of years?

Yes, yes. I mean, I don't think that we're going to get into too forward-looking. I mean, we have an Investor Day coming up in almost -- in about 2 months. I think we'll lay out a lot of the forward-looking aspects of the business. But if we think about some of the major drivers going forward, especially in the next year, obviously, we don't think that we'll have some onetimers, like we had with winter storm Uri, let's keep our fingers crossed in that regard. Demand is very good, but it's a capacity-constrained situation with some ability for creep capacity in the shorter term. I think Euromonitor has indicated that there's about 1.7% projected glass demand growth over the next 3 years. So that might be a way to think about it. But of course, I think it's a capacity issue in addition to just the fundamental demand situation. We've talked about price and the fact that we intend to increase prices relative to the inflation that we're seeing. And we expect to continue to see margin expansion initiative benefits. I mean, all of those elements are the things that we think are driving the improved performance of the business. And of course, we intend to continue to creep up the free cash flow conversion that we're seeing in the business over time. Again, we'll lay that out a lot little bit more through the Investor Day and, of course, our year-end earnings guidance.

Yes. I think the Investor Day is the perfect opportunity to have this conversation. But overall, glass has very good potential. And glass, in fact, can grow if capacity can follow that pace of growth. So what we've been doing is preparing OI to be able to enjoy that growth potential. And we've done so through, I would say, a pretty deep structural change across the entire business. And we're going to have the opportunity to explain that to you at I Day.

Thank you very much. That concludes our earnings call. Please note that our third quarter call is scheduled for October 28, and as mentioned, we will be hosting an Investor Day in New York City in September 28, and we'd love to see you all in person at that event. So remember making a memorable moment and choose safe, sustainable glass. Thank you.

This concludes today's conference call. Thank you for participating. You may now disconnect.