Peter Kelly
Analyst · Bank of America. Please go ahead
Yeah, John, it’s a very good question. And I guess what, here is what I’d say, first of all, dealers, give us high marks on the ease and simplicity of our platform to use. Like when we talk to our dealers, a lot of dealers tell us, your Marketplace from a use perspective, it's my favorite one of all because it's so easy to use. So, there's a lot of sort of sophistication behind the scenes. We try to make the experience very easy. Do we succeed all the time? Perhaps not. But I think we do pretty well on that front. Now the downside of that John is dealers they build a habit of, the app works like this and the buttons are here and I know how to use it. And it's almost second nature. So, when you change stuff, you'll get a - you'll typically get a range of feedback, some maybe early adopters and love it and some people like, Why? What just happened? So, you got to be careful on that. I think we try to be very thoughtful about that. We try to do AB testing. We try to roll out a new feature to a smaller audience first and iterate through it and all those types of things. So, yeah, I think we got to be careful about moving people's cheese. I think that's the expression. I will say though, I mentioned that dealer in the Midwest who said he'd never heard about OPENLANE till six months ago. The odd thing about that dealer, that dealer had been buying on a private-label side of ours for probably over a decade. He just didn't know. It was open, because it was branded as an OEM, right? And OPENLANE was sort of invisible in that process. But we knew that customer, right? So, what we're trying to do, John, with some of these changes and it had enabled - is kind of bring have these sort of dealers realize oh, this is a company I'm well aware of, I've been doing business with them. I've had a good experience for a long time, oh, and now I've got the opportunity to sell my wholesale units through them, and that's part of our sort of go to market angle, as well.