Peter Kelly
Analyst · Stephens. Please go ahead
Thanks, Jeff. I appreciate those comments, and I'll try to answer your question here. You mentioned OPENLANE is a low-cost provider. Here's the way I like to think about it. I think OPENLANE is a high-quality provider. We provide excellent outcomes for customers, and we do that at a reasonable price. So I think we're sort of very much on the sort of cost quality frontier in terms of offering a superior excellent sort of technology digitally driven service and outcome at a very reasonable price. That's kind of how I think about it. And I do think, big picture, we have pricing opportunity in this business, but I also think we're focused on growing our volumes and growing our share. And I think we saw evidence of all of that in Q1. So to get into the specifics, listen, we did see, I think, 14% growth in auction fee revenue. So maybe that's where pricing has shown up the most. I feel good about that. There was a pricing increase in Canada, Jeff, we did a relatively modest one. We did it at the beginning of the quarter. I think that is delivering all of its intended outcomes. So we didn't see any erosion or loss from that. So that's been effective. But also, what I'm really happy to see in Canada is our NPS scores went up, right? So the increase in pricing wasn't a negative in any of the sort of customer perception or the relationship we have with our customers. So we did that in Canada. I guess what I'd say overall, Jeff, is I like how we're positioned from a price perspective. Dealers recognize that our fees are very reasonable in an environment where not all of their providers would have the same reasonable fees, let's say. And I think we have opportunity over time. So I think we're well positioned there. Pricing, I would say, is a lever of future growth, but it's not going to be the most important lever. The other levers would be obviously volume, I think, is the important one, volume and share, pricing and then cost management and the scalability of the platform, which obviously, I think the digital platform has that in spades as well.