William Lovette
Analyst · the company's website at www.pilgrims.com. After today's presentation, there'll be an opportunity to ask questions.
I would now like to turn the conference over to Rosemary Geelan, Investor Relations for Pilgrim's Pride. Please go ahead
Thank you, and good morning. We appreciate you joining us to discuss our second quarter results.
EBITDA for the quarter was $125.1 million compared to a negative $47.4 million in the same quarter of 2011. Our net sales totaled almost $2 billion, up slightly over our 2011 sales of $1.9 billion. We recognized a higher margin on reduced volumes year-over-year, consistent with the margin levels we've stated were achievable.
We generated a positive net income of $69.4 million for the quarter for diluted earnings per share of $0.27. In the second quarter of 2011, we recognized a net loss of $128.1 million or an adjusted $0.57 per share.
Heading into the second half of the year, we see a more challenging environment. Market prices have been lackluster, while simultaneously, feed costs have been rising. This is something our industry needs to solve. The price of feed ingredients will continue to be volatile, and we will not be able to rely on cheap -- relatively cheap corn and soy meal to drive profitability. It's up to producers to ensure that the supply does not exceed existing demand by maintaining discipline.
If corn is to be rationed, all proteins and grain-based foods will participate in the rationing process. The chicken industry will not be the only ones impacted, America and the rest of the world will face the consequences of the drought and the ethanol mandate through food inflation.
Each quarter for the past year, I've talked about our strategy as we've developed and again executing against it. I'd like to share an update of how we're progressing and where we still see opportunities. In pursuit of operational excellence, we established a goal of $200 million of cost savings and mixed improvements for 2012. We've realized $115.7 million year-to-date, which puts us at an annualized run rate of $233 million this year.
As I've mentioned before, this target gets tougher over the course of the year and as we are benchmarking against a higher standard. Even though the bar is set -- being set higher, we -- we're still ahead of our goal heading into the back half of the year. Keep in mind, this goal is not dependent on feed prices, but on our own operational improvements and ability to realize efficiencies.
One approach we've taken has been to optimize our plant utilization. Besides improving yields and reducing plant cost, we're also optimizing our sales mix across our production platform. For example, we've moved products to plants closer to their end markets and where we already have like processes and core competencies in place. There is still opportunity in both labor and plant cost, and we will aggressively pursue those savings.
Our focus on being a value-added partner enabled us recently to acquire a significant new piece of business of approximately 160 million pounds per year. This will upgrade our sales mix across the entire enterprise. We earned this business through a combination of quality and production attributes this customer was looking for. We have the versatility inherent in our total solution provider to meet a wide range of our customers' needs.
Additionally, we've tailored several of our capital spending projects to add more value to our products and help our customers succeed. One project enabled us to increase our capacity for one customer while reducing fleet associated with their contract. We also invested for our key QSR customer who asked us to redesign one of their core menu items. Our R&D and operations teams have been successful with this project, and it will be rolling out, the new product, in early fall.
In terms of strategically growing value-added exports, we're seeing positive results from our focus on exporting the whole bird rather than just the back half. We identified specific international markets and have invested in projects giving us the capability to develop products for customers' specifications. Our strategy here is simple. We don't want to be faced with selling breast meat at lower prices domestically when we have the opportunity to value up the whole bird equivalent by selling more parts internationally. We have a diverse marketing process and are building a strong geographical influence resulting in improved mix and pricing. We are seeing the results and the value of our exports even more so than in volumes.
Additionally, we've recently entered into an agreement with JBS Aves to license the Pilgrim's brand internationally. We see this partnership as a way to expand our brand, main strength on a global scale, further supporting our export efforts. In this way, we have the option to reach more markets with the Pilgrim's brand from both the U.S. and Brazil.
We continue to look at every process in the company to ensure accountability and an ownership culture. Our incentive programs have been revisited to ensure they are designed to drive individual and team performance while achieving our potential as a company. We recently filed an SA to register shares of our stock that will be included as a part of our long-term incentive plan moving forward, helping to align shareholder and management incentives.
Before moving into a discussion of the macroeconomic trends impacting our industry, I want to touch on some of the questions that may have arisen regarding our Mexican operations. There has recently been an outbreak of high pathogen avian influenza in Mexico, resulting in over 3.8 million birds being destroyed to date. The outbreak was confined to the state of Jalisco, and the authorities are following all appropriate procedures to keep it contained. Pilgrim's does not have any operations in the affected state and our operations are continuing as normal.
Our second quarter results in Mexico reflect the volatility of the local marketplace and currency. We saw a couple of months of softening prices but have since seen the market recover. Mexico's market is much more responsive to demand. When prices are great, production ramps up rapidly, and the stock order is much shorter than in the U.S. The benefit to that is also it works the other way around and adjusts much more quickly for oversupply. We have a very good business model in Mexico. It's a well-run operation, and we expect a positive outlook for the remainder of the year
Regarding the chicken market. Cold storage levels are at 647 million pounds, which is well within a comfortable range of just under 1 week's industry production. Egg sets remained constrained at 195 million pounds, within our comfort level of under 200 million per week. The breeder flock is currently at 52.2 million birds or down 4% from 2011. In June, intended pullet placements were down approximately 6%, which should keep forward supply better in line with current feed economics.
It's likely that production discipline will be reinforced by grain prices. The chicken industry needs to maintain production levels that can be sustained profitably in the current cost environment. Supply needs to be -- needs to remain balanced with real demand in such a way that we aren't seeing product discounted into a weak market.
This year's earned [ph] a very breast meat average in Q2 was $1.46, up $0.12 over the same quarter last year. We saw leg quarter's up by $0.05, wings at $1.07 higher and the Georgia Dock, $0.07 higher over last year's pricing for the same quarter. Keep in mind that even though wings are only 8% of the bird by weight, a dollar increase adds $0.08 to the composite pricing.
Demand has been relatively tepid overall at both food service and Retail levels, despite promotional push for chicken.
I'd now like to turn the call over to Charles to give us some color on the current grain situation. Charles?