Charles F. Lowrey - Prudential Financial, Inc.
Analyst · Jimmy Bhullar, JPMorgan. Please go ahead
Sure. The weak sales in Gibraltar are really entirely attributed to the bank channel. So let me start with that and then I'll come back to the other question. But the full story to explain the bank channel trend really consists of a few contributing factors. First and foremost, as John mentioned, we've always viewed the bank channel as a complementary distribution channel where we're committed to growing profitably. So sales will vary. And we saw that some a few years ago as well. But, as such, following the negative interest rate play or policy in early 2016, we took very swift action to suspend sales of all yen-based single-pay products. And the absence of those single-pay sales this quarter represented roughly a third of the year-over-year decline. So it was a tough comparison year-over-year. Secondly, we're seeing our competitors begin to offer more easily sold recurring-pay products, primarily yen denominated, which has had an impact on the sales in the first quarter. And this is because we primarily sell one yen-based denominated recurring premium product in the bank channel, which is a whole life product that's sold for estate planning purposes and, consequently, requires more time and explanation to be sold. We can do that because of the (35:33) LPs we have there, and so it's a more sophisticated type of sale. And while we understand that our competitors' recurring pay products, the yen products were popular ahead of repricing, we continue to main our discipline around product, profitability and pricing. As an example, we suspended further sales of any three- or five-pay recurring premium whole life product after April 1 because much of that becomes an advance pay. That becomes a single premium product with the advance pay option. And then thirdly, there has been some decline in sales as a result of certain banks enforcing tighter control over the sales process in connection with essentially, a fiduciary duty standard. And this really exerts itself in the form of banks not enforcing month-end sales targets. And so I think you've seen all bank sales across the industry decline slightly. So as a result of this, our bank sales declined by about 32%, but the mix of sales we did also continues to migrate to non-yen sales. So just as I said in the previous question with POJ, U.S. dollar product sales increased this quarter to 83% from 68% a year ago and total non-yen sales which includes Aussie dollar and U.S. dollar increased 90% from 75% a year ago. And this is consistent with what I'd call our kind of simple philosophy, and that is we'd rather sell less more-profitable product than more less-profitable product. And as a result, we feel pretty good about the results in the bank channel this quarter.