Donald Slager
Analyst · Wedbush Securities
So what I would tell everyone is when we think about our company, it's 243 marketplaces. Yes, we're in 40 states, in Puerto Rico. And we're organizing 4 regions, 28 areas. But what's really important about the business is the 243 markets are all uniquely different. And so when we think about how we're going to improve the business on a day-to-day operating side, we think about how we do maintenance or how we do safety or how we move toward automation. Those things are very similar everywhere across those 243 markets. But when you think about how we invest and grow the business, those markets are very uniquely different, and they're different because they're different competitors, different asset structure, different market dynamics, different regulations and so forth. So as it relates to recycling, when we talk about the investments we're making in recycling, they're not everywhere, because the tons aren't moving in the same way everywhere. So what we've done, the team's done here is evaluated 243 markets. We've identified 25 markets, about 10%. And we think we need to develop more capability in, in and around recycling because we think the market would benefit and the customers are willing to pay for recycling. They're interested in recycling so there's some customer demand. So what we've done in our original plan this year is we set aside about $25 million to invest in about 5 markets to begin to move that business forward. And we may, by the end of the year, invest a little more than $25 million. But we're doing it very, very, very cautiously, if you will, making sure that we're learning along the way in how we're going to do with it best. And we've prioritized the markets accordingly. So we're excited about it, the team's actively involved in it. And we're convinced that in some of those markets, the ton is evolving, and there is more recycling and diversion possible. It's not happening very rapidly, but it's important for us to be in that space. And so we're trying to bring all the solutions we need due to our customers through that. So I have a long answer to your question, but we're engaged in it. We're excited about it, and it's right smack in the core of what we do. We look at it like we own the waste stream today, and we want to own it tomorrow even as it changes.