Gary G. Winterhalter
Analyst · Wells Fargo.
You're absolutely right. That's really difficult to determine. I do believe that, particularly with OPI, that we are bringing in a new customer. As I said, I think the last 2 quarters that we've talked about this, it was the most highly requested brand that -- in our stores for several years. So there's no question that when a customer sees our window banner that basically says we now carry OPI. Or on our customer acquisition mailings, we've obviously been using that as a big call out as well, I think there's no question. If I were to rank them, OPI is by far the strongest in bringing us a new customer. I would say that the other 3 being CHI, TIGI and -- well, actually, it's the other 2. We also have [indiscernible]. The Curl Genius is -- it's a new product, but it's not a new brand. I mean, we've carried Conair, BeLiss in the Sally stores for a very long time. And that was a great Christmas item. And we got a nice run out of it during the fall. But I would say in December, it generated some extra traffic for us. The interesting thing to me though is the OPI, for example, took the nail category for the first time in a while and actually got it positive a little bit. So that tells me that it wasn't all customers just switching from an existing brand to OPI. We did get some new customers there. The Curl Genius did get the appliance category slightly positive, but not to the degree, in either case, that you would think it was where you could say it's all incremental sales. So I'm not telling you that it's all incremental sales but I do believe, particularly the OPI case, that over time as more and more customers or potential customers realize that we carry the brand, it is going to be very helpful for us. Now Curl Genius, I think the business is going to continue. But I'll be the first to tell you that after the holidays, sales on that are dropping off, which you would expect. It also -- it's a bit of a fad item, but I don't think it's totally faddish where the business is just going to dry up and go away. But I don't expect it to maintain the kind of velocity that it had in November, December.