Howard Schultz
Analyst · Jeffrey Bernstein from Barclays Capital
Thank you, JoAnn, and welcome to everyone on the call. I am very pleased to announce the record quarterly results that Starbucks reported today. Solid increases in global traffic and the strongest holiday season in Starbucks' 40-year history drove our fifth consecutive quarter of positive comp store sales growth and enabled us to generate record revenues in Q1. Increased revenues, combined with the success of our ongoing efforts to improve our operations and efficiency and maintain tight control over operating expenses across the company enabled us to deliver both record operating income and record operating margins. Our performance in Q1 reflects the power of our new business model and the continuation, and in several areas an acceleration, of the positive momentum and trends we began to see take hold in 2009. Notably in Q1, we saw a record operating performance from our U.S. retail store business, solid expansion of our Consumer Packaged Goods business, particularly around VIA, meaningful payoff on prior-period investments in our International business and a further deepening of our connection with millions of customers around the world. Each of these factors speaks to the relevancy and the health of the Starbucks brand and the strength of our global business. Solid operating performance in Q1 also enabled us to offset some of the impact of both historically high coffee and other commodity costs and the new investments we're making in CPG to support our future growth. And this performance, in conjunction with the positive momentum we saw across all of our channels in Q1 and the financial discipline and rigor we continued to apply to all aspects of our global operations, positions us to perform well despite the continuing soft global economy, the fragile consumer environment and increasing commodity costs, all of which we are prepared to address in the year ahead. I will begin today's call by sharing financial and performance highlights of the quarter, discuss a number of important accomplishments and developments that may not be evident from the figures alone, and then turn the call over to John Culver, President of Starbucks International, who will provide you with deeper insight into Starbucks' record performance in markets outside the U.S. Then we'll turn the call over to Troy, who will take you through the quarterly financials in greater detail. Starbucks global revenues reached a record $3 billion in Q1, up 8% over the same period last year. Our comparable store sales for the quarter rose 7%, and our operating margin grew to 17%, reflecting the strength of our brand, the power of our business model, increasing operating leverage and our continued laser focus on controlling costs. Together, these factors enabled us to deliver record earnings of $0.45 per share, up from the $0.32 per share we reported last year. Starbucks continues to execute throughout the company, and our Q1 results reflect very solid performance in both U.S. and international markets. I will share highlights from each of our business units, starting with our International business, where I'll simply make note of a few items and leave the more detailed presentation to John. As we have reported on prior calls, among Starbucks' top priorities over the last 18 months, as we've been transforming the business, has been applying the learnings and operational excellence gleaned from the work we did in the U.S. to our International business. The International segment results we reported today demonstrate, without question, the unequivocal success of those continuing efforts and the growing relevancy of the Starbucks brand around the world. And while there is much more work to do, a streamlined management organization and increased operating efficiencies throughout our international operations provide us with the solid foundation we know we need to fully pursue opportunities in new and existing international markets in the future. Just a few weeks ago, John and I were in India together to sign and announce the entry into a Memorandum of Understanding with Tata Coffee, India's leading grower and roaster of coffee. The importance of this strategic relationship with a reputable, values-based organization like Tata will become clear over time as we begin our journey in India. The Tata partnership will provide us with local sourcing and roasting capabilities and a partner with common values and a keen understanding and appreciation for the very high standards we maintain around delivering the Starbucks experience. We expect India to become an important market for us, and we will leverage the learning and experience from our more than 10 years in China to execute a profitable, disciplined growth plan in that country. As with our International business, our U.S. business also performed at record levels in Q1, with sales increasing to $2.1 billion and operating margins reaching 21.9%. As I noted earlier, Starbucks experienced the most successful holiday season in our 40-year history, demonstrating the power of our model and the positive impact of our many customer-facing initiatives and cross-channel marketing programs. Driving our performance was innovative, very cost-effective marketing and promotional programs, exciting new packaging designs, in-store merchandising and the implementation of new technologies and the leveraging of all of our retail, digital, social media and partner assets to connect with customers around the world as never before. By way of one example, we used targeted investments in online advertising, social media, television and in-store promotions to increase sales of Christmas Blend, which we sold in whole bean and, for the first time, in VIA. The importance of social and digital media channels and investments in technology to our overall strategy is increasing and becoming a significant competitive advantage as we create rich, emotional engagement with consumers and enhance their Starbucks experience, while at the same time benefiting from a lower cost of customer acquisition. We used social media to launch the holiday season and maintain its momentum, as evidenced by the almost 250,000 consumers who signed up to receive a daily text message announcing the specials during our 12 Days of Sharing promotion. After the quarter ended, we launched a breakthrough technology of a mobile payment application, allowing customers to pay for in-store purchases in the U.S. with select Smart phones. These are just two examples of how we will leverage innovation and digital media assets to deepen our connection with customers and drive store traffic. Our successful Starbucks loyalty card program contributed significantly to our performance in Q1, and I think this is really important. In the one year since My Starbucks Rewards program launched, we've added nearly 2.5 million new accounts, increasing the breadth and depth of customers engaging with us and driving loyalty and repeat business. At peak volume in Q1, we were selling, believe it or not, 42 cards per second across the country, with customers loading, on average, 39% more on the Starbucks cards in Q1 of 2011 than they did in 2010 during the same quarter, facts that I think bode extremely well for the programs and our revenues in coming quarters. Noteworthy is that much of the performance is attributed to substantial growth in card sales outside our company-owned stores, demonstrating that Starbucks' expanding and deepening connection with its customers is extending beyond our stores and into complementary retail channels. In Q1, we also continued our advance of our U.S. operational excellence initiative, with additional investment in barista training, the final rollout of our new inventory management and point-of-sale systems. Finally, I'm particularly pleased to report that despite the challenges created by substantial increases in holiday traffic, our customer satisfaction scores remained near record levels, reflective of the focused effort and passion of our partners who've brought the spirit of the season to life by making each Starbucks store a warm, welcoming environment for our customers. And to each and every one of our partners, I extend my deep level of appreciation, respect and thank you. Turning to CPG. At the December Investor Conference, we shared with you our bold plans for our CPG segment. And I'm pleased to report that in Q1, we made solid progress against those plans in terms of product lineup, the building of our internal team and our impending transition from Kraft. CPG performance in the quarter was driven by several factors, including the continued expansion of Starbucks' 20-ounce bag and the introduction of Starbucks' Natural Fusions line, already the second-best-selling premium-flavored coffee brand based on velocity, or the levels of sales per point of distribution, only six months after launch. And then of course, there's VIA. VIA's system-wide sales grew in Q1 on the heels of strong merchandising support from key retailers across the United States. Starbucks VIA now enjoys a 39% dollar share of the premium single-cup category. VIA's volume in CPG channels in Q1 also increased by 16% versus the fourth quarter of 2010, while our authorized points of distribution in the U.S. CPG channel grew over 10% to over 32,000 points of distribution at the end of the quarter from 29,000 in November. We expect to see the impact of the added distribution in Nielsen as early as this month. We continue to view VIA not as a singular product, but as a platform for which we are creating an innovative exciting portfolio of a number of products. Q1 marked the U.S. and Canada's launch of VIA flavors in vanilla, mocha, caramel and cinnamon, and our research is showing that sales of flavored VIA are largely incremental to sales of core VIA, indicating that the VIA platform is meeting additional need states and acquiring new, younger consumers. VIA's growth in the future will come from all of our expanding distribution points, both within the U.S. and in international markets, including China. The launch of new products, such as iced VIA and VIA flavors, can increase consumer adoption. Let me once again remind you that this is a $24 billion category, most of which is outside of North America, and it is ripe for innovation. And we believe strongly we've got the formula and we've cracked the code. In Q1 alone, VIA's repeat rate grew by more than 20% to 37%, providing the VIA brand with one of the highest adoption rates among recent coffee category launches. In our retail stores, we continue to see consumers embracing VIA in such numbers that we, in fact, sold out of Christmas VIA, unfortunately, two weeks before Christmas Day. And beginning in February, we will kick off our next major national VIA ad campaign that will include TV, print, digital and in-store sampling designed to further increase awareness trial and repeat. As noted at the investor conference in December, we continue to see very strong returns on every marketing dollar we spend against VIA; in fact, twice the industry average. We continue to make very good progress on our transition of Starbucks-branded coffee, Seattle's Best Coffee and Tazo tea businesses from Kraft. In Q1, we successfully transitioned Tazo tea business and began selling and distributing the brand ourselves on January 1, 2011. Now we have much work to do, still, in 2011. It will be a transitional year with some added costs for us. But Jeff Hansberry has added experienced, professional muscle to his team, has the resources he needs in place, and we are fully prepared for the upcoming transition of the Starbucks and Seattle's Best Coffee brand on March 1 of 2011. With regards to CPG going forward, we are deeply committed to materially expanding our Consumer Products Group into a major business that will leverage and rival the capabilities of our retail organization. We are also confident that the full benefit of the investment we are making in CPG will become self-evident once we begin to fully leverage this new capability and capture the full revenue and profit potential of the integration of our CPG packaged coffee and tea businesses in the quarters ahead, just as we have done with VIA. Seattle's Best Coffee raised the bar with a fresh brand identity, added points of distribution and new store concepts, including testing a new coffee bar concept format inside Wal-Mart Supercenter in Canada, and scored double-digit year-over-year sales gains in Q1. The brand also announced its entry into the $1.4 billion U.S. ready-to-drink category with a new line of iced canned lattes. In Q1, SBC also introduced a vivid, innovative level system on its packaged coffee products, designed to both energize and simplify the coffee selection experience. The level system allows consumers to choose their preferred level of coffee boldness, from one to the least bold to five for the most bold, by number and color. Consumers' response to SBC's new system has been very strong, illustrating once again the excitement and innovation that Starbucks brands can bring down the grocery aisle. SBC products offering the level system are rolling out now and will soon be available in approximately 30,000 grocery and mass outlets nationwide. Calendar year 2011 marks Starbucks' 40th anniversary. And in mid-March, we will be kicking off a major promotional campaign featuring innovative new products and merchandise as a tribute to our customers and our Starbucks partners, all of whom are responsible for the evolution and the ongoing success of our company. On a personal note, I am very much looking forward to the publication of my second book, Onward, which addresses the lessons we have learned as an organization in the three years since I returned as CEO. The book was written with our partners in mind, and all of my proceeds from the book sales will be shared between The Starbucks Foundation and the Starbucks partner CUP Fund, which was established to aid partners who may have fallen on hard times. To promote the book, we plan to visit numerous cities and spend time with our partners in the field at this significant time in our company history. The book and many of the initiatives we have planned around the 40th anniversary provide us with a very unique and timely opportunity to engage with our partners and customers by honoring Starbucks' rich heritage and creating excitement about our future. Needless to say, we expect all of this energy and excitement to resonate loudly and create significant brand and emotional value for the company and, over time, for our shareholders. Earlier this month, Starbucks unveiled the next evolution of our brand, representing only the fourth time in four decades that we have altered our logo's original design. With simplicity and foresight, the elegant new design frees Starbucks' signature siren from the circle, symbolizing how we plan to grow from our 40th year forward by connecting with customers through multiple channels and formats, with coffee and the coffee experience always at our core.2011 is the absolute right time for such a change. And while our siren will always represent Starbucks' reputation for coffee, quality and innovation, after 40 years, she has the strength to stand on her own and show our customers, and us, the way forward. Finally, a few weeks ago, Barbara Bass, a member of the Starbucks board since 1996, notified the company and me of her intention not to stand for re-election when her current term expires in March of 2011. Throughout her tenure, Barbara has been a close friend of Starbucks and an adviser to the leadership team and me, and her wisdom, judgment and extraordinary business acumen will certainly be missed. Starbucks is a better and stronger company because of Barbara's engagement and involvement with us. On behalf of the Starbucks board and our leadership team, I'd like to personally thank Barbara for her service and wish her the very best in the future. Thank you, Barbara. Now I'll turn it over to John Culver, President of International Starbucks, who will take you through more of the highlights of the exceptional quarter we had in the International business during Q1.