Good day, ladies and gentlemen, and welcome to the Sprouts Farmers Market's fourth quarter and full-year 2017 earnings call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session, and instructions will be given at that time. And as a reminder, today's conference call is being recorded. I'd now like to turn the conference over to Susannah Livingston, Investor Relations. Please go ahead.

Thank you, and good morning, everyone. We are pleased you have taken the time to join Sprouts on our fourth quarter year-end 2017 earnings call. Amin Maredia, Chief Executive Officer; Jim Nielsen, President and Chief Operating Officer; and Brad Lukow, Chief Financial Officer are also on the call with me today. The earnings release announcing our fourth quarter and full-year 2017 results, our 10-K, and the webcast of this call can be accessed through the Investor Relations section of our website at sprouts.com. During this call, management may make certain forward-looking statements, including statements regarding our future performance and growth, product expansion, new-store openings, and 2018 expectations and guidance. These statements involve a number of risks and uncertainties that could cause actual results to differ materially from those described in our forward-looking statements. For more information, please refer to the risk factors discussed in our filings with the Securities and Exchange Commission, along with the commentary on forward-looking statements at the end of our earnings release issued today. In addition, our remarks today include references to non-GAAP measures. For a reconciliation of our non-GAAP measures to the GAAP figures, please see the tables in our earnings release. For the fourth quarter ended December 31, 2017, diluted earnings per share was $0.29 as compared to $0.12 in the same period in 2016. For the full-year 2017, we reported diluted earnings per share of $1.15, compared to $0.83 in 2016. Excluding the non-cash benefit of $18.7 million related to the enactment of the Tax Cuts and Jobs Act in 2017, fourth quarter diluted earnings per share was $0.16, an increase of 33%, and full-year diluted earnings per share was $1.01, an increase of 22% from 2016. With that, let me hand it over to Amin.

Thank you, Susannah. Good morning, everyone, and thanks for joining our call today. Sprouts has truly evolved into an everyday healthy grocery store loved by our customers. This is evident by the continued momentum we have seen at Sprouts throughout 2017. Despite an overall deflationary environment and disruptive headlines during the year, our laser focus on our priorities around product innovation, enhancing customer experiences both in and out of store, and investments in our team members drove solid performance in 2017. For the year, net sales increase of 15%, same store sales of 2.9%, new-store productivity higher than historical averages, and operating cash flow and diluted earnings per share both increased 22%, all beating our guidance set at the beginning of 2017 and industry-leading. Our leadership team is extremely proud of our store, regional, distribution center, and support office teams for their passion towards our mission of health and their dedication and hard work during the year. Let me touch on fourth quarter and full-year results. Sales were strong across the store and across all regions during the fourth quarter. Customer's interest in quality and healthier holiday options continue to grow, which led to another very successful holiday season with record sales. Our continued refinement of our offering is positioning Sprouts as a holiday destination of choice for more and more customers. Traffic remains stronger in the year and accelerated at the end of the quarter, in part due to a benefit from the New Year holiday shift. Inflation remains muted and ended flat for the fourth quarter. Our successful full-year top-line and bottom-line results were driven by certain key factors. First, our continued growth in private label, which increased 30% in sales year-over-year; our enhanced deli program, now in more than 130 stores are giving our customers more grab-and-go…

Thank you, Amin. I'll begin by discussing some of the business drivers for the fourth quarter and full year and then review our guidance for 2018, including the impacts of tax reform. For 2017, sales and earnings exceeded our expectations as the business continued to build momentum throughout the year, and we effectively leveraged those sales into solid earnings. As well, we continued to refine our capital structure, and returned significant capital to our shareholders in 2017. For the fourth quarter, net sales were $1.1 billion, up 16% over the prior year, driven by comp sales growth of 4.6% and strong new-store productivity in the low 80s. The comp benefited by 25 basis points due to a favorable impact from the calendar shift of the New Year's holiday into Q1 of 2018. And we experienced a normalized cannibalization rate during the quarter. Similar to last quarter, merchandise margins and labor management improved, resulting in EBITDA of $63 million, a 25% increase for the fourth quarter and a margin of 5.5% of sales, 40 basis points improvement over the same period last year. Let me discuss a few of the driving factors behind this continued solid performance. For the fourth quarter, gross profit increased by 17% to $324 million, and our gross margin rate increased 20 basis points to 28.4% compared to the same period in 2016. The majority of this increase was due to cycling the heightened promotional environment in the fourth quarter of 2016 in addition to sales leverage on other fixed costs due to higher comps. Direct store expense increased 17% to $248 million, an increase of 20 basis points to 21.6% of sales compared to the same period last year. This deleverage is primarily driven by higher benefit costs and increased depreciation. This was partially offset by…

Thank you. And our first question comes from Andrew Wolf of Loop Capital Markets. Your line is now open.

Thanks. I just wanted to ask you for some updates on the state of home delivery. Are you still in any partnership with Amazon Prime Now, or have you shifted the entire business to Instacart?.

Hi Andy. Good morning.

Good morning.

Good morning. What we're focused on today is continuing to expand in new markets with Instacart. So, we've opened up a handful of markets, including Phoenix and parts of California, Texas, and Colorado. And so, our goal is to have home delivery in all of our major markets by year-end, so, you'll see us continue to expand. What we're seeing today is building according to plan and we're seeing very strong in-store execution and we're seeing real solid customer feedback. So, I think we look at it from a perspective, I can't comment specifically to the Amazon partnership, but we look at it from a perspective of we want to make sure we're there for our customers, so we'll continue to grow with Instacart in new markets.

Okay. And just the other aspect of that that I'd like to ask about as a follow-on is what is the experience you're getting in stores where you single out a lot of usage, let's say? How far is the trade area expanding? Is it 10 miles? I understand why you should expand, to be convenient no matter where you live.

Yeah.

So what are you seeing?

Andy, I've talked about this before. What we're learning is for Sprouts that the spacing between our stores helps us compared to the conventionals to capture incremental traffic and home delivery. So this is exciting for us because it fills in gaps naturally without opening stores through trade areas. And so because of that, we view this as an opportunity and not a cost burden that others may view it as. And generally, what you see in the food business is most of your customers are coming to grocery shop within a seven-minute drive time. And so when you do home delivery outside of 7 and 10 minutes and go 15 – 20 minutes out, you can capture incrementality, particularly if you don't have a store in that 10 to 15-minute drive time radius. So in markets where we have that gap. we're seeing good success. So that hopefully answers your question.

Yeah. Are you able to differentiate? I mean are you able to give us a statistic as to how much is coming closer-in versus outside of the typical drive time? (28:28)

Yeah, I think that this is still the early days of home delivery, so we're not giving specific data in this market because we're still building it. And so we think about it as competitive intelligence that we don't want to lean too far out on. But I think that the fresh home delivery business is not moving at the speed as what many out there are talking about and think that the U.S. is moving at. But we as a company want to be prepared for that, and we think that it's giving us incrementality. and when the market and the customer starts shifting that way on the fresh side, we want to be well-positioned to capture that opportunity. And so, we feel really good about what we're doing today to not only capture the incrementality that's there, but be ready for the future. And we're also doing some interesting things. We just launched our new web platform, mobile web platform, which allows customers to now shop their store that's set up in their app, as opposed to wondering if a particular item exists at Sprouts or not. And so it's tied to our inventory – it's tied to our systems for schematics for each store. So we're pretty excited about continuing to build all the capabilities necessary as this business continues to build in the U.S.

Thank you. And our next question comes from Ryan Domyancic of William Blair. Your line is now open. Ryan J. Domyancic - William Blair & Co. LLC: Good morning, and thanks for taking my question. I know it's early in the Instacart launch, but any early reason what that's looked like? And then can you highlight any major differences between both an operational point of view and a financial point of view of what that partnership looks like versus others in the marketplace? Thanks.

I think for Sprouts, a key metric we use internally, while we want to continue to be aggressive and investing in building in that business, we see today as it being neutral to EBITDA and EBIT, to EBIT margin in the business is that's our goal. And so I know many other retailers have a compression because of the incremental cost or burden cost. So that's how we think about it. And so as those sales build, we think it will be dollar-accretive to each store that captures that incrementality.

Hey, Ryan, this is Jim. The only thing that I would add, again, it's really early in the Instacart rollout, but the feedback we're getting from a service component standpoint are some of the highest scores that Instacart has seen. So extremely pleased with how the team's executed at the store level as well as the Instacart partner.

Thank you. And our next question comes from John Heinbockel of Guggenheim Securities. Your line is now open.

So maybe one for Amin and one for Jim. For Amin, your level of tax rate reinvestment is one of the highest we've seen among retailers, clearly the right thing to do. But when you think about the $10 million, how did you come out that that was the right number? And how do you think about the ROI, if you can think about an ROI on that $10 million? And then for Jim, if you think about where does private label assortment as a percent of total assortment and percent of total space, where does that go over the next three to five years, how much greater than where we are today?

Hi John. I'll take the tax one and then pass it to Jim. We thought about it as really learning. As you know, we're a very metric driven organization and learning organization. And the investments we've made in the past couple of years in labor and training and benefits has clearly yielded better customer service scores, better in-stock position, better retention. I will give kudos to our HR teams and our field teams to really drive retention. In just one year, we've made a meaningful shift in our retention. And also that allowed for us to promote 23% of our team members who are well trained and have more tenure with the company than two, three years ago we would have. So when we thought about this tax reinvestment, we thought about it from two contexts. What do we want to do to stay – to keep our great workforce and continue to develop them and continue to drive forward? And second is what should we be thinking about in terms of getting ahead of minimum wages in some of our markets which are coming in the next two to three years? So as we looked at that entire model of what's coming at us in the next two to three years, we came up with something that we felt that allowed for us to get ahead of the game, yet be responsible in how we think about investing here. So I'm very excited about continuing to build, frankly, on our – and get to industry-leading retention and, because we're growing so fast, allowing for a more experienced team member set to open new stores as we grow. So that's the thinking how we went at it. And we feel that it's a very fair number when it comes to shareholders and team members. With that, I'll pass it on to Jim.

Hey, John, good morning. Looking at private label, we're obviously organizationally very pleased with the team and what they continue to deliver in terms of innovative differentiated products in the marketplace, which Amin alluded to in the call there as driving top line sales of 30% and double-digit comps. As you look under the hood, it's also being driven by a nice balance of growth in basket as well as items in the basket. So we're getting more and more customers putting that in the basket, new customers putting in the basket. Penetration this last quarter was just over 12%, up 100 basis points, full year about 11.25%. We would project 2018 to be over 12%, and looking out over the next three to five years, we would anticipate being in that 14% plus penetration.

Thank you. And our next question comes from Alvin Concepcion of Citi. Your line is now open.

Hey, this is actually Garrett on for Alvin. Thanks for taking our question. Wanted to go back to the tax benefit. I'm wondering how much of the $20 million net tax benefit do you think will go back into additional pricing versus the other investments in your business, share buybacks? And also wanted to get your take on if you're seeing evidence that those tax reform benefits are being computed away in the industry?

Currently we talked about that $10 million and of the remain $20 million, we don't specifically talk about price investments. But what I would say is, we've got great experience in systems and monitoring and determining price, where we stand from a pricing perspective in each of our markets. So, we have a very disciplined approach market-by-market. And our range, our EPS range today does consider potential need to make investments, if necessary, from others' actions due to tax reform or otherwise.

Okay. And then are you seeing any evidence that that tax reform benefit is being computed away in the industry from other players?

Not today. We've not seen any clear evidence. And, of course, money is fungible, so, if somebody were to make an investment, the motivation to drive that, whether it was driven by tax or it was driven by other things they're seeing in their business or their strategic plans, so, at that point I think it's really a fungible conversation. So, as we think about it is, is we wanted to ensure that we thought about it in our guidance and incorporated the flexibility to do that.

Thank you. And our next question comes from Scott Mushkin with Wolfe Research. Your line is now open.

Hey guys, thanks for taking my questions. So, I wanted to dive a little bit into comps, I think it was the range of 2.5% to 3.5%. It seems pretty conservative, given the environment. I obviously heard the two-year stacked commentary, but I was just wondering any thoughts where you're running right now? And your thoughts on inflation for the year and any market share gains?

Hey, Scott, it's Brad. As you point out, when we are contemplating our range for the year, we obviously are looking at a number of factors, including our expectation that inflation will be very slightly positive for the year, and also looking at a two-year stack that effectively accelerates relative to 2017. I think what I'll point out with regards to the fourth quarter comp of the 4.6%, obviously, as we pointed out in our remarks that we have had the benefit of a calendar shift of 25 basis points. In the end, that will reverse itself and be a headwind in the first quarter. Also, keep in mind that, as we pointed out again, we were back to a normalized cannibalization rate in the fourth quarter, and that was a 60 basis point benefit versus the prior year because we were running well ahead of the outside top-end of our range in the prior year. And so when we think about cannibalization for the entire year of 2018, we're expecting it to be flat to 2017. So, those are a number of elements that factored into our comp guidance.

So to follow up on – I appreciate the answers. As a follow-up on that, if we were going to think about your incremental margin, given the investments that you planned on the SG&A, if you were to run above that level, how should we frame incremental margins around better sales?

I think if you know our – so, our gross margin expectations for the year are pretty flat, only slight deleverage with regards to some occupancy costs. And so, I think we're looking at, as every year that we get some incremental productivity wins, as we talked about labor productivity continues to be a benefit to us. And then we make a determination market-by-market from our competitive price positioning how much we believe is appropriate to reinvest in price.

Thank you. And our next question comes from Chuck Cerankosky of Northcoast Research. Your line is now open.

Good morning. In looking at the private label product additions going forward, how do you think about it, Jim, between fresh foods and non-perishables?

Yeah, it's a good question, probably one that I should have probably got a little bit deeper for John. So, the primary growth that we've seen over the last three years has been in the non-perishable side of the business. And when you create more relativity from non-perishables from our format versus a conventional format, we're close to 20% penetration in those areas. And so, looking forward, we're going to have less SKUs coming out and it will be primarily driven in some of the fresh departments. And then again as I mentioned before, that kind of innovation type of items that are unique to Sprouts. But we've seen a decel as items, as you know, as you get to critical mass. But what we're seeing is acceleration of existing items. So, it's been able to offset that decline in unit growth, or SKU count growth. So looking forward, it's going to come a little bit more disproportionate on the fresh side than the non-perishable side. And then the overall penetration just again create relativity, we're close to 20% for the non-perishable side. So it's really close to the conventional segment.

But the one thing I would add on the fresh side is our marketing team and Jim's team have done a fantastic job of building up the last two years that Sprouts Market Corner Deli brand and The Fish Market at Sprouts brand and The Butcher Shops at Sprouts brand. And those are really starting to resonate with customers in terms of authority and quality fresh. And we're starting to see good acceleration and we're pretty excited about the merchandising and the operational consistency in those areas. So we're continuing to see good movement there and we'll keep investing and go deeper there which are as we all know part of consumer trends today wanting more fresh food.

Thank you. And our next question comes from Ken Goldman of JPMorgan. Your line is now open.

Hi. Good morning. One quick one. Can you help us – I think you talked about a little bit of inflation this year. Can you help us walk us around the store, department by department? Just in a vague sort of broad level, help us understand which departments will be more inflationary, which you expect a little bit less in?

Yeah, this is Jim. I'll try and keep it fairly high. But we'd anticipate flat to slightly inflationary as Brad called out for Q1 and full year. Part of that is we'll be cycling inflationary numbers starting in Q2 and flat numbers on the back half of the year, so that number becomes a little bit more difficult. The primary drivers around the improvement in fiscal 2018 will be produce and to a slight lesser degree, meats with some improvements in dairy as well.

Thank you. Then my quick follow-up is a lot of – I'm down here at the CAGNY Conference in Florida where a lot of food manufacturers are presenting, and they're all talking about passing along some of the cost inflation in freight to their customers. And obviously Sprouts is one of them. Can you talk a little bit about your willingness to pass along freight costs, logistics costs? It's obviously a tighter competitive environment than it has been in years past in general in retail. And some retailers have been talking about maybe not passing that on. Just curious from Sprouts' perspective how likely you are to sort of say, "You know what? All right, it's a real inflationary problem for some of our vendors. It's something we do need to pass on to our consumers." Or is it more something that you say no, not this time, sorry?

So again we always talk about our pricing strategy, so we're going to follow those. But looking at the third-party distribution, we'd anticipate certainly to see some slight cost – Atlantic cost increases starting in the second quarter and then probably trickling into the back half of the year. We'll pass those through as the competitive landscape allows us to. And all of that was reflected in our guidance that we gave you guys today.

Thank you. And our next question comes from Shane Higgins of Deutsche Bank. Your line is now open.

Hi, guys, good morning. Just a question if I could get some color on the gross margin for the quarter. I think you said it was 20 basis points. Just to get a breakdown in terms of how much of that was occupancy leverage versus merchandise margin?

So most of the increase in the quarter was merch margin. In fact, more than 100% of the increase was merch margin, we were cycling some competitive promotional activity in fourth quarter, the prior year and that was partially offset by a little deleverage in occupancy in Q4.

Can you guys get occupancy leverage on 4.6% comp or do you need that to be a bit higher? Just trying to understand the elements of gross and how to think about that in 2018?

Yeah. In the context of our guidance range for 2018, we're still seeing some deleverage in occupancy because the average square footage of the box is higher than our system-wide average. And we're seeing some rate increases depending on the market. So again, slight deleverage in occupancy within that comp guidance range for 2018.

Thank you. And our next question comes from Karen Short of Barclays. Your line is now open.

Thanks. Actually, a quick follow-up on what you just said, Brad. So, can you give us a sense what the size is of the boxes this year in terms of what's contributing, or why you're getting deleverage on the occupancy?

So, I think it's two things. If you look out over the last five years, Karen, is we've gone through a period of growth, in one year at 17% or 14% unit growth, and over the last five years, rent continued to inch up slowly as cap rates have gotten – the marketplace has gotten a little bit more competitive for great locations. And so, when we look at the overall portfolio, there's a slight deleverage effect. But I think the key that we think about that, at least the team thinks about, is not only leverage or deleverage in occupancy, but what is the ROIC and the IRR of each of the new-stores that we're approving and the recent vintages that we're seeing. And that continues to get stronger. So, occupancy is controllable to some extent and not to other, but what's important for us is what is the IRR and ROIC doing up in new boxes.

Okay, that's helpful. So, I actually just wanted to switch gears for a second. So, looking at 2018, you've explained the components of the P&L in terms of the investments that are going to DSE, so, obviously we can all back into what the implied EBITDA growth is for 2018. But when I look to 2019, it looks like some of these investments and headwinds go away and you should have, I think, some fairly meaningful benefits from the technology investments that you called out, maybe specifically shrink as one of the items that you'll benefit from. So is it fair to think that 2019 you might be able to return more to your longer-term algorithm in terms of EBITDA growth rate, or is that still a little too optimistic?

Karen, it's Brad. That's exactly our thinking. Again, putting some additional context around 2018, as Amin mentioned, we have the luxury of the tax reform and we're a full domestic taxpayer, so around a $30 million benefit for us. And we knew that minimum wage rate increases were coming in a number of markets starting the beginning of 2019. And some other retailers have moved on wage rates and we wanted to maintain our extremely competitive position. So we've made a partial investment incrementally in 2018. I think if you've adjusted for that incremental investment that came out of tax reform, we'd be pretty much at customary levels of double-digit EBITDA growth. And so our full expectation at this point in time is that when we look out to 2019, we expect to benefit from the significant and meaningful systems implementations in 2018 and see margin accretion into the business, primarily, as you point out, through shrink reduction. And so I think we do move back to our growth algorithm in 2019 and beyond, and would look to see, again, based on the very significant increase in free cash flow generation, partially out of tax reform, that we'd be looking at mid-double-digit EPS growth.

Karen, the only thing I'd add about the systems is while a big component of it is shrink in some of the deal management system, there are some other really good components inside of there. It's going to give us ability to improve our service so we're not doing production where we should be providing high-level service. Our in-stock position should improve. So both of those will have tailwinds from the sales perspective. And on deal management, it's more about promo optimization. So not only potentially a slight gross margin benefit, but really, how do you optimize sales and give a high-level relevance to our consumer within our promotions.

Karen, this is Amin. I just want to add one more thing here. If you step back and look at outside of the deflationary period of 2016, if you look at 2017- 2018 what we laid out here, and as Brad alluded to, and just really take a step back is outside of this tax investment, the company has maintained that algorithm. And I talked about new store and new store productivity and how profitable the stores are, when we step back and looking at the overall trends and inside of the health of the business and the algorithm of the business, I feel even more confident probably today than I would have two years ago around the direction of the business and the ability to drive to that algorithm.

Thank you. And our next question comes from Chuck Grom of Gordon Haskett. Your line is now open.

Good morning. This is actually John Parke on for Chuck. Can you provide an early read on the Instacart partnership?

I think we answered this earlier, but in short is we've had a good start. We're in four markets, as Jim alluded to. We're seeing great in-store execution and very solid customer feedback in some of the markets. So overall we're seeing the highest customer service ratings comparatively to many of the other Instacart partnerships, and the team's done an awesome job of executing and delivering what the customer is expecting.

Got it. And then can you just provide an update on the launch of the new digital platform and targeted marketing and how the customer reception has been to those new initiatives?

I've not seen the early reports where – the first day we almost brought the site down because so many people were on it. But we're excited to see there really – what we're driving to, I think it's important to just again broadly, what our desire is because Sprouts is one of the unique businesses which can do this is really to bring health knowledge to our customers, bring more inspiration for eating healthier for our customers, and then also make it convenient and easy to shop before they get to our store and then when they're in our store. So this was just our first phase launch. We've got a phase two and three with some exciting plans to continue to connect that technology to the customer around health. You'll keep hearing me use the word around health when I think about connected technologies and make it easier for our customer. But we've just launched now and I think it will probably be a good six to 12 months before we can start opening up and seeing some of the things that we're seeing from the consumer insights there.

I think the only thing as you look at what Amin alluded to, is we are seeing people spend more time on the site. We have very curious customers. And so this was critical as we built this out in terms of enhanced content, knowing our products' attributes, how it's sourced. So we're seeing a little bit more dwell time as people go out onto the website or the mobile app today.

Thank you. And our next question comes from Bill Kirk of RBC Capital Markets. Your line is now open.

Good morning. In the 10-K, it showed non-perishables as a percentage of sales increasing in 2017 and perishables decreasing. With those deli initiatives, I guess I'm a bit surprised by that. Does that mean private label growth is larger than the deli contribution to the year?

The non-perishable growth, that's obviously as we had mentioned before, the 30% top line double-digit comp growth can be heavy on the non-perishable side, creating a tailwind. But we're also experiencing some strong tailwinds in the attribute-based categories on the non-perishable side that generate higher average retail, so they've got a bit of a tailwind there. And as we said, produce had some deflationary stuff that we had to cycle, put a little bit of pressure on the perishable side. But as we look forward, we continue to be very excited about our resilience around the non-perishable side of the business, but very optimistic about the growth inside of the produce department. And then continue to experience more success on the deli side with all the initiatives that we put on the market.

The only one thing I would add to what Jim said is that when you look at the total mix of non-perishables to perishables or specifically if you think about non-perishables to deli, which was your question, deli today is a much smaller piece of our business than the overall non-perishables business. So even though you get good growth in deli, it's still a much smaller piece of the business than the overall non-perishable department.

Okay, that's it for me.

Thank you. And our next question comes from Rupesh Parikh of Oppenheimer. Your line is now open. Rupesh Parikh - Oppenheimer & Co., Inc.: Good morning, and thanks for taking my question. So I think a clarification just on tax reform. So it sounds like one-third is going to be reinvested in the business for wages. And the other two thirds, is that a combination of additional investments and then flow-through to the bottom line? So just hoping to better understand the other two-thirds.

Yeah, Rupesh, it's Brad. So as we pointed out, the $10 million, or a third, is invested in basically DSE, and the rest flows through down through to EPS. As we pointed out our CapEx spending is in the $165 million to $170 million range. We'll open about 30 stores a year and, of course, we're focused on executing those key infrastructure projects on deal management and fresh item management. Rupesh Parikh - Oppenheimer & Co., Inc.: Okay. Great. And then a quick follow-up question. As you look at the competitive environment, so far, have you been – as you look at the inflation being passed through, has it been in line with your expectations so far based on what you've seen?

I think that overall we're pretty happy with the overall health of the business, just a little bit inside the first quarter we've seen some challenges in a couple of key produce items, which is temporary, and I think we can see visibility of that clearing itself. And there's a slight uptick in promotional activity in protein, which is not a huge part of our business but an important part of our business, so, but with both of those points said, I think the consumer trends and the demands we're seeing on health and attribute categories continue to be very strong.

And the only other thing I would call out, specially, as you guys look at PPI and CPI, there's been a big shift in veg as well as fruit from a PPI perspective, in some cases being 30% inflationary passing through, I think in January, it's 4.5% on the CPI side, that's a fix weighted basket. So, our basket looks a little bit different than CPI. And some of those kind of highly inflationary categories don't present the opportunities for promotion, and therefore, would slow down movement. And so, it wouldn't pass through at that rate that you guys see at CPI. But overall, things are good, and as we look forward, some of the supply challenges that Amin alluded to earlier on the produce side and some of the fruits and some of the different things are getting better and look good on the back half of the quarter.

Thank you. And our next question comes from Edward Kelly of Wells Fargo. Your line is now open.

Yeah, hi. Good morning, guys. Could we just take maybe a step back as we think about the comp outlook for the business? Prior to the deflationary landscape environment, that hypercompetitive period in 2016, you were a good solid comp growth story and you've done a good job of really getting back to that. But as we think about the business now going forward and the contribution from new stores and the competitive landscape, how should we think about the comp profile of the company over a longer-term period of time here relative to where it's been? Is back to 4% to 6%, something like that, possible over time? Or are we at a new norm?

Yeah. I'm going to make a comment and it's not intended to be mid-term or long-term guidance, is the way we think about the framework of the businesses, at zero to 2% inflation we think of the business, based on everything we're seeing today out there, as sort of a 3% to 5%, 3% at zero inflation and closer to 5% at two inflation. That's how we framework our business and we think about, based on what we're seeing today. So, and the components obviously there are -- is inflation, depending on where it is; traffic; the benefit of recent vintages coming into the comps, even though with a 30-store growth, that's muted a little bit, but it's still giving good tailwinds into the number. So, that's how we think about – that's how we think about managing the business internally.

Okay. And then just a quick follow-up, Amin. You're moving into the mid-Atlantic, at this point and the northeast. Can you just maybe talk a little bit about how you view the market there, and why you see it as an attractive market for Sprouts?

Yeah. I mean, I think it's an exciting market for us. Any time where we see a wide range of a number of conventional operators and they have range of variability in the operations and experience and reinvestment into the business, or lack of, when we see a wide range of dollars being spent where the stores are not trend-driven, customer-driven, what the customers want today, those excite us. So, we'll see how the stores start reacting, but in some of our recent markets we've seen some great customer response leading to our higher new-store productivity. And so, I think – we think, based on those components, it could be a pretty attractive market for us. And it is – D.C., Baltimore, Philly, these are dense markets, so, a lot of population there.

I think another great tail what we're going to see is we are a highly differentiated model, and no one in the Mid-Atlantic has seen anything like what we do. So nothing has been layout the assortment, the value proposition that we put together and all anchored around a different level of service, a knowledgeable base service. So very optimistic about the Mid-Atlantic and how we'll perform.

Thank you. And our next question comes from Robby Ohmes of Bank of America Merrill Lynch. Your line is now open.

Hey guys, thanks for taking my question. I just wanted to ask about the first half of the year in terms of could you see opportunity for merchandise margin upside or strength against the promotional comparisons like you saw in the fourth quarter? Maybe just guide us through what – or remind us maybe what you are against in the first half of this year? Thanks.

Yeah, I think as we pointed out in our guidance, only slightly deleverage for the full-year. At this point, we don't see any significant swings between the quarters. Obviously, it'll depend on what happens in the competitive environment, but at this point in time, we don't see a lot of swings.

Got it. Thanks very much.

You're welcome.

Thank you. That does conclude our question-and-answer session. I'll turn it back over to Amin for closing remarks.

Thanks, everyone, for calling in and listening to the call and listening to the Sprouts' story. We look forward to meeting many of you in person in the coming weeks. Thank you.

Ladies and gentlemen, thank you for participating in today's conference. This does conclude the program. You may all disconnect. Everyone, have a great day.