Liyuan Woo
Analyst · Raymond James
Yes. Oli, just to build on that from a long chain dynamics point of view, as you can appreciate, it's almost destroying that we made the investment in Q1 and we're launching as part of the launch, we sold a lot of these refurbished leads, almost saying you can trade it up down the road. So as you can appreciate, these refurbish lead, if we did sell and versus that, you can see a potential $46 million top line and complete flows through to the EBITDA margin as well. Of course, those revenue generation would actually take place in the second quarter. So again, marketing investment, a lot of the investments were made in Q1 but then the revenue really comes through a build starting in Q2. Now in terms of the consumables, the only other comment I'll make is, I think the churn really confused folks last time when we met because of the fact that China was shutting down, we're measuring if someone hasn't purchased consumables over 12 months, we deem them churn. The fact that China came back, that's why you're actually seeing the installed base increase because those stores or locations start opening again. So I think when you see it in the grand scheme of things, the other thing to keep in mind, we had shared with the market, we only run consumable promotions for the most part, twice a year, right? We do it during Black Friday, then we do again HydraFacial birthday or Mother's Day right around May. So as a result, as you can appreciate, some of the APAC market, especially distributors, they kind of purchase based on the promotional period. So that explains about 21 partially what Andrew had mentioned for APAC consumables as well. So there's a bit of timing when it comes to the Q1 results.