Andrew Stanleick
Analyst · The Benchmark Company. Please go ahead
Good morning, Bruce, and thanks for the question. This is a topic which we'll follow really closely. And I think as we look globally, despite the economic news headlines, globally, we see demand for hydrofacers remain resilient, as demonstrated by the accelerations in the consumable growth driven by volumes, which we've seen in all regions, as well as selling new systems and while no company is recession-proof, our upper middle class consumers are better able to weather recessionary pressures and prioritize self-care. So in terms of what we're seeing by region, in the US, demand remains healthy. You see that in the growth of the consumables, 29% during Q2, up a strong Q1. On systems, new systems we've sold grew 25%. That's on the non-trade-up ones in the US, which is even more than when we launched Syndeo last year. So in essence, we've been increasing our penetration and we see a very healthy market in the US. It's just where we've seen in terms on the device sales, not on the consumable sales. It's just some pressure on that SD because of the high interest rates, but that's why we've been able to not really lose business. We've been able to sell them refurbished Syndeo, or the Allegros. In terms of if we shift now to APAC, where we had a very strong quarter, of course, really the news there is the reacceleration in China and despite the negative news headlines from China, demand for HydraFacial remains very healthy. We see less seasonality in China than what you typically do in July and August in Europe or the US, same for Latin America and the Syndeo launch has been successful, and I think really underscores the enthusiasm in that market. Ultimately, in years to come, China will no doubt be our first market. The TAM there is two, three times bigger than that of the US and I think we're just getting started there with very, very low penetration, as you saw in the presentation. And of course, our positioning there as a cosmetic device, not a medical device, which is very different to our peer brands in the region, means that we have just a wider distribution and access to so many more providers and consumers in that key market. And then for EMEA, we've been extremely pleased with how EMEA has recovered since last year. Very successful launch of Syndeo in its early days in EMEA, but new systems growth in Q2 growing 64%. Consumer falls growing 28%, 29%. So very pleased with the growth of that EMEA and showing continued strength.