Yes. I mean, look, Steve, I think there's two pieces from a reinvestment standpoint. I think one is on the R&D side. I mean, we're hiring, this year, we'll hire 150 more engineers across the business globally. On the R&D side, we spent nearly 7% of sales on R&D in the second quarter. So, product, I mean, really stepping on the gas from a product innovation standpoint, I think it's so critical. I mean, not resting on our laurels of we've launched a great product to kind of what's next and what's next. So I would first say kind of R&D investment is critical. The second, as you said, is advertising. And there's two aspects to the advertising piece. There's advertising into new categories. We simply -- we're still very young in our journey in the beauty space. We're still very young in our journey in the outdoor space. We're still launching into lots of new categories that the Shark and Ninja brands have never been in before. And then there's the geographic expansion. I mean, we're driving real -- starting to drive some real scale, particularly in Germany and France. I mean, both of those markets, we're triple-digits in the quarter. I think by the time we get to the end of the year. You're going to see those markets be real contributors to the business. But there's other places in Europe as well. I mean, the Nordics, Benelux, Italy, and Spain are showing nice growth. Mexico is showing nice growth. And that investment today, likely won't pay off until next year or two years from now as our brands continue to become stronger and stronger. I mean, let's keep in mind that, we didn't sell the first product to a German consumer three years ago. So, we're still trying to drive much more brand awareness. We're still trying to kind of diversify into more categories. And I think you'll continue to keep seeing more investments that we make in these new international markets.