Dr. Charles Zhang
Management
…as to the macroeconomic situation, I think, it's just the consumption. Just people that have less money to consume, to spend. That's why companies or products, companies that accordingly spend less in marketing. In terms, for example, the most of our auto companies, their advertising budget, I can see in the year 2024, I can see a trend of almost like a cut by half. A lot of companies just, if they want to spend RMB6 million, now they spend RMB3 million, so -- instead. So it seems that because the consumption is weak, that's why marketing -- companies are spending less money in marketing. That's why we can feel that, right? As an advertising marketing platform, we can feel the decline, right? So as to the DeepSeek -- I mean, not only DeepSeek, but the overall AI technology bring -- has brought quite an enthusiasm, right, and excitement. But I don't think I can now translate into any immediate benefit of marketing or companies, because it’s really -- the problem is really people are spending less. People have less money because people bought houses and they have much less money left to spend, right? So, especially to pay the mortgage, that's why companies don't have the product and sales volume drops, I think. And I don't think AI technology can help that in the short run. And sometimes the AI technology actually destroys drops, right? Not creating drops. That's what I can see.