Robert Coker
Analyst · Deutsche Bank. Your line is now open.
Yes. The way to answer that is, we have got a whole new leadership team with a different vantage point and a lot more work that we put in and what is core. And really, Rob discussed it, but we spent at least 18 months doing in fact what you are doing going back 10 and 20-years and saying, what is the journey that we have been on, and what have we learned from that. And we woke up and we finished this analysis, and said, I will tell you what we learned is that the foundational businesses in this company has really driven the success that we have enjoyed for all these many years. And if you can't just look at 14-years ago, you can look at five-years ago, or again, 20-years ago and say, look, are we on a self-fulfilling prophecy, but we are optimizing industrial businesses for cash as opposed to acting as who we are. The market leader and global market leader in URB in tubes and cores and the case in point is, projects are rising. That is not an optimizing activity, that is saying that we are going to invest in these foundational business. I hate to keep saying it that way, and they are going to continue to deliver strong value generations to come, and so it is different. There has been a heck of a lot more thought and processes that is gone into the journey that we are on, and that is how we have landed where we have landed. And we have got our all other category, and we are managing those businesses as best we can as best owners, and we are seeing improvements in those businesses and we will just see where that takes us going in the long-term. But equally important is, if you go back, as you know, to 2014, we didn't structurally change how we manage the company. We are actually structuring the parenting of the company and such that the focus is only on the core, and these other businesses who are frankly burdened by centralized support in some areas and that there are markets that they serve require a totally different approach in that competitive landscape and that customer build. So it is a different day in time, and this is not a repeat of anything that we have done certainly in my tenure.