Hey, thanks. Good morning. Thanks for the question too. Yeah, there are many initiatives underway that give us that bullishness and that confidence in the shift we're seeing back half of 2023 and early 2024. But let me hit on a few of the bigger ones in my view. Number one, our new content strategy. So we have scale, and the new content strategy is driving further audience growth, which is really important. And we're also through data and AI engaging with that audience better, which is leading to, you know, more opportunities to engage with that consumer throughout their lifecycle on our platform leading to revenue monetization opportunities across the spectrum for us. So, much better digital revenue opportunity as we grow that audience and engage better with that audience. Second, I would say is our affiliate revenue partnerships. That's bringing in additional broader audience, engaging with us in a different way or coming to us from a different way. And then through AI and data, we're able to engage better with that audience and that's driving not only affiliate revenues, but more revenue on our platform as well. So the content strategy, the affiliate revenue partnerships, using data and AI to engage is really helping to give us a lot of confidence in the growth on the digital side of the platform. I would also say that we're seeing a much more -- a bigger TAM as we engage with a wider audience on the platform and that and we're seeing our monetization hit consumers all along their journey, which is helpful to our growth now and in the future. A big part of our overall confidence in total revenue growth is seeing that digital revenue growth and surpassing 50% next year, 55% in 2026. And where these digital revenues come from, we have a lot more visibility, which gives us a great deal of confidence. As many of you know, our most volatile and unpredictable revenue line is print advertising and less than 20% of our total revenue now comes from print advertising and that percentage will continue to decline significantly in more visibility in where the revenues are coming from in the media business and the digital side. More visibility on the DMS side with a much more recurring nature to that revenue on the DMS side. And then I would say finally this new management team, is in place as of essentially this summer. So the things they're executing on are just starting to take hold. We've barely seen the fruits of that in 2023. We'll really see the fruits of that 2024, 2025, 2026. So I guess to sum that up, content strategy, use of data and AI, our new affiliate partnerships and this management team and their strategy are really giving us a ton of confidence as we look out over the next three years.