Sure. I'm happy to. And thanks, I love this question. We're engineering growth in audience, right? And we're seeing it take hold in so many parts of the content organization. So, our local markets have been incredibly focused on being local, on being really relentlessly focused on their topic selection, making sure that that's local on their local service journalism. And that's going to expand through the remainder of the year. We'll see that in a lot of areas. We'll see it in elections, where we're pivoting to voter guides and election education and away from horse race coverage and away from palace intrigue. Growth in video also will be a pretty major audience driver in local as well for the balance of the year as well as in years ahead. This year, USA Today's growth has been outperforming its competitive set, its national competitors. We're increasing, for example, our sports audience. And we're not only growing page views there, but we are improving engagement of that audience and our ability to monetize each audience member multiple times during their journey on our platform. March Madness is just a great example of this. We need significant changes to our organization and to our approach, so that we would be really well positioned for this season. And the result was that we more than doubled, more than doubled our sports audience compared with a year ago. All of that had a direct impact on revenue, right? So, larger sports audiences help, of course, to drive programmatic growth. You heard about that earlier. Also, though, nearly 80% lift in sponsorship revenue from Super Bowl and Ad Meter and Coaches Poll and March Madness. So, all of this expanding audience around sports is driving revenue also from partnership, as Mike mentioned. So, partnerships like Gambling.com. And we see a lot more opportunities to grow partnerships in this space, to capitalize on other verticals beyond sports. And just lifting up, I think this is what it means to be a content company. We certainly produce essential journalism. We also produce essential content that's helping all of our customers and our consumers to live a better life. So, we're bullish about the audience reach this year, and we're bullish about our ability to monetize it. I hope that helps, Mike.