Doug Lebda
Analyst · Value Advisory. Your line is now open
Great, all very good questions. I think, there is a couple of things that will help the mortgage business continue. First off, the way a lender thinks about their business just like any really any company. They think about what is their marketing cost to get a deal closed and every lender is different. Some lender is target very low cost per funded loan, other lenders have higher cost per funded loans, bogies and it really depends on the type of products, they're going after and how broad there, so generally speaking as long as we're working for the lender. As long as the marketing cost is working for them, they'll do more and so that's fundamentally where it is, so that's how we can continue to grow. So over the long-term, by improving the conversion rates and the customer experience that lender is willing to pay more per lead or per match because their cost per funded cost is effectively going down. So lenders, when they want, they have to pay more round numbers. Couple things, though that are helping are obviously rising home value and I think we're still at the early days of seeing that, but one as your home value increases, obviously your loan to value goes down and therefore there is more room to actually borrow. So that helps and it also is going to start, we're going to talk about the green shoots in home equity, but they're starting to get greener and longer and the second mortgage product, which will open that up and then you're also starting to see some private securitization kind of starting to happen again in the non-QRM space and Fannie and Freddie and the FHA are making it little easier on lenders as well. By the way rising home value is not only just loan to values, but it gives lenders more confidence, so they're not going to have loan buybacks because the home is more valuable and so that further enables them to open themselves up. So as long as it's working for them, they'll keep doing it and we think there is a lot of just huge opportunity in mortgage particularly purchase and that's the biggest problem in purchase has always been lenders give you a quote, many times the consumer is 90 days or 120 days away from actually getting a transaction and that's why integrating with these CRM platform in the loan origination system, so important to us because we are now getting signals back, that let's say the consumer got approved for the loan or it went, got pushed into underwriting or maybe that they got denied for the loan and now we can, introduce them to another lender. So that ongoing communication dialog throughout the process we think could be a real game changer for purchase mortgage.