Steven Price
Analyst · Jefferies. Please go ahead with your question
Okay. I will take all three in order. We don’t, in our local advertising business as we have said, we don’t breakout the difference between particular lines within broadcast and particular lines within digital, or between broadcast and digital. And as we have said, that’s largely because it's the same content producers. So our local DJs and other local staff work on the content, whether it's content for the radio station, audio, or content for the Web site, which is written or video. And it's the same sales force. So if we spend too much time on, hey, you have to meet a radio budget and a digital budget and even within digital there are five or six categories, then the sales reps are going to be selling what they want to sell as opposed to what the client wants. So the strategy is, to look at it as local advertising, go to the client and say, what are you looking to go do. And based on that provide them the solution they want. So we don’t break it out. I mean clearly digital is, in general, growing -- it's a very good business across the world and for us. In terms of market share, we are trying to get more granularity. As you know, it's often hard to find out exactly how you are doing, not only against the radio broadcasters, and Miller Kaplan provides some of that in a handful of our markets. But against other local media players, I would hope the strategy is that we are going to take share from yellow pages and TV, and local cable and local newspapers and direct mail and all the other people who in general get $0.93 of every dollar of advertising in America. Because radio for the past 40 years, as you know as well as anybody, gets about 7% or so of ad dollars. So you want to get a bigger piece. You don’t want to fight for the seven, you want to fight for the 93. So I hope we are being able to take some share by the strategy of staying really live and local. And on the third,, yes, you won't see much of NAME in the first quarter. You won't even see a ton of NAME as much in the second quarter. As we have said before, third quarter, it makes more than all of its cash flow for the year. So you won't necessarily [see] [ph] it in the numbers but we feel good about where we are. We spent a lot of the winter working on plans. As we said, this is a year to test a number of things and we are doing that and we feel like all that is on track to get the synergies over time that we said back in September when we did the deal. So we still feel good about where we are with that.