Steven Price
Analyst · Leo Kulp with RBC. Please go ahead with your question
Yes, sure. So, I don’t think -- on your first point that more people offering digital marketing solutions is a competitive threat. There are lots of people who were doing that, everything from the store owners, niece or nephew, to the local IT person, who are the big national players, to some of the other media companies. So it's not new. The fact that the NetMonster [ph] gets deeper into that space, great. I think they're smart to want to go do that. It doesn't -- and to some extent I don't think it's an either or I’m going to go advertise - - if I’m a small business, I’m going to advertise. I don't think they say I'm going to either advertise on the local radio station or have a good search enabled Web site. This can be seen nicely on a mobile device. I think one typically may come out of their technology or marketing versus advertising budgets. So it's -- I mean as we try to make the case to our advertisers, okay once you have a good search enabled Web site now let's go advertise and drive people to that beautiful new Web site that people can actually find. So it's us, its complementary, which is to some extend why it was fairly that or as we evolve, maybe it’s a nicer way to say it makes sense to put everything in a local marketing solutions bucket, because that’s sort of how we run the business anyway. So, other people are getting in that space, good. I think we will do fine in our -- in and around our markets and I'm not the least that worry a bit, our competitive advantage won't hold up. In terms of the FM chip, candidly we haven't spent a ton of time thinking, [indiscernible] and lobbying on that. It's -- I view it as only upside. It's fantastic if that happens and if there was an FM chip in every phone, including Apple products. I think it would be better for the world, better for the consumer, better in terms of public safety, and clearly better for us. So to the extent that the FM chip get activated, a lot of -- in a lot of devices is there, they just don’t activate it. So to the extent that it is activated, I think it's a really, really good positive development for our industry.