Mike Cotoia
Analyst · Needham. Joshua, your line is open
Yes, great. In terms of the sales use it, yes, we watch that, it's coming up in 1 year. We've seen really good success on that. As you know, historically, we've sold Priority Engine to marketers and markers would leverage that for the nurture e-mail strategy. So at the beginning of 2022, we launched our sales use case modular from Priority Engine. We've seen really good adoption on the sales side. We've seen great usage trends on that. Reps using it for various different ways, whether it's around customer retention, making sure it's net new logos, territory management, and we're going to continue to build upon that. What I'd like to also as -- I mentioned earlier, and we also brought it up in the shareholder letter that we put a lot of investments in 2022 and a lot of them in the back half, midyear into the back half around our developer software team working on Priority Engine. And some of the key areas that we're really focused on is the integrations of our data through Priority Engine into our customer sales force. Now we have that today, but we want to expand on that, make it easier, enable our customers to leverage our information and their workflow but also in a bidirectional manner for TechTarget to be able to have access to certain key data points within their sales force to help drive ROI and analytics dashboards and updates such as open pipeline, close one loss opportunities, where are these deals in the pipeline, how do we set up our sales reps within our customers' environment to make the most appropriate and relevant follow-up. We also want to make sure that we are working with our customers to provide more insights across their total campaign with TechTarget, both on the sales side and on the marketing side. So what you're doing with their lead generation and demand gen, their content, their branding, the visitors on their website to really bring that end-to-end view into Priority Engine to help fuel and help modernize, which we've been talking about for a couple of years, both sales and marketing. So there's a lot that we're doing on the platform. We like where we are with the sales use case. We're going to continue to expand on that, but we're also not forgetting the market as well.