Yes, absolutely, Jack. Yes, we had brought this up earlier, but I have no problem readdressing this. In terms of AI, we've been leveraging AI in our workflow and in our investments over the course of several years. And we see companies like TechTarget publishers of relevant, thoughtful content and origination of content, actually, have a competitive advantage in this market right now. Yes, there are other say content providers that are or sites that might be quick paid anglers and trying to get more big use in traffic. That's really not our quality. And we believe the publishers have spent years on investing in quality and thoughtful content to attract a very engaged, relevant and recent audience that can then extract very powerful and proprietary first-party purchase in tenant sites, has a huge competitive advantage over other companies in this space. So on that side, we feel very competitive. Now leveraging those first-party purchase intent in our proprietary purchase intent insights will absolutely help our customers in terms of we're embedding are going to be rolling out and at inside of our products. So for example, we have always relied, or have been at the mercy of our customers, to follow up, make sure they're leveraging our data, making sure that everything is being done. And that's hard when you hand that off. To be able to leverage our first-party insights and then provide a recipe, very specific recipe, and trigger action as to say, Mr. sales rep, Mr. sales rep, you need to communicate with this buying team member whose insights are this, their entry point to this, they're trying to address this pain point, and you have the information to do that. It's going to be really relevant. Because technology buyers, they're smart. We're spending 5, 6, 7 figures on these purchases. They want relevant, insightful information and they want really good outreach in terms of when vendors are outreaching to make sure they understand their pain points, their needs and to address that. We have that data. Now to make sure that we're acting that data on putting our customers' workflow, that's going to be beneficial. The other thing that's going to be able to help is help accelerate our content enablement services. Our customers need every content strategy on the marketing side, product marketing, field marketing and to be able to take the insights that we have, help power and help generate more content that's going to be personalized, specific, targeted to the technology buying teams at scale is critical for our side and for our customers.