Kevin A. Plank
Analyst · Canaccord Genuity
Thanks, Tom, and good morning, everyone. Q1 2013 was another great quarter of growth for the Under Armour brand -- one that increases our confidence that the new products and initiatives we'll discuss today have us well positioned for another outstanding year in 2013 and beyond. But first the scoreboard. Total revenues up 23%, apparel revenues up 22% and Footwear revenues up 27%. In apparel, there are a number of great things to talk about: Our continued strength in Fleece and Women's; the strong performance of our Youth business, which is a great indicator of the breadth of our brand equity and the success of our new partnership with Marvel Entertainment and DC Comics, our Alter Ego superhero product. But first, I want to talk about the fundamentals in our ability to continue to grow our business at a market-leading pace while reaching new consumers with great new products and new distributions. This is essential element of our growth strategy and one that we continue to execute extremely well, driving 20-plus percent top line growth for the 12th consecutive quarter in total revenues and the 14th consecutive quarter in Apparel. In Q1, the best illustration of this strategy was our success in bringing newness to the market with our new Apparel product. It's safe to say that we've never had the breadth of new products in the markets as we do right now. Even in our most basic business like Tech Tees, we've brought stripes and more colors into the line and are flowing them into the market faster. This focus enables us to build multiple expressions for the athletes and make it available faster and in more ways than ever before. At the time of our IPO in 2005, we were predominantly a compression brand known for 2 things, moisture wicking and cold weather protection. As we've grown to where compression was only 14% of our business in 2012, we've continued to move away from dependence on cold weather with more focus on providing a broad range of fabrication, and we even decided that cotton didn't have to be the enemy. Coming out of the cold weather season, we came back to our partners with an entirely new line of product differentiated from the more seasonal cold-weather apparel. We essentially extended this theme with a lighter weight, more versatile assortment to help create traffic in stores during what is traditionally a slower traffic time of the year. We've seen great success with this program at retail so far and believe there are other opportunities throughout the year for this type of transitional product. When we combine this improved ability to execute the fundamentals with a consumer-focused product innovation, the results can create a lot of attention in the market and that's what we've accomplished with our Alter Ego product. One of the most talked about programs at retail right now, our Alter Ego line takes some of our core SKUs and embellishes them with classic superhero characters like Superman, Ironman and the Batman among others. It was the most successful product launch ever in our e-commerce site and we just started shipping it late in the quarter to our wholesale accounts. With Alter Ego, we're not talking about the volume of Storm and Charged Cotton but it does keep us at the forefront of our consumer's mind and helps create traffic in our partner stores. And while we are selling some of the product in Youth sizes, the overwhelming majority of it is being sold in our Men's business. Our Youth business continues to perform above expectations and most importantly, provides us great confidence that our brand is resonating, not only with the high school athlete but with the next generation of athletes as well. Our growth in Youth is broad-based. We're seeing strong numbers across genders, channels and product categories. Our girls business, our department store business and our baseball and basketball businesses all performed strongly in Youth in the quarter as we continue to gain traction beyond our core. In Women's, we are seeing the return on investment we've been making in the business as we continue to add talent across the organization. Driven by strong Q1 performance across our Studio line, our new capri pants offering and extended ArmourBra line, our growth in Women's is great proof of how well our brand resonates with the female consumer beyond the high school and collegiate playing field. With our New York office opening later this year, we'll be better positioned to bring additional design talent and new thinking into the Women's organization. We'll be talking more about our plans for UA women at our Investor Day in June and believe we're in great position to reach new consumers in Women's in the balance of 2013 and beyond. Our Fleece story was a highlight in Q1 just as it was in Q4 of 2012 with revenues doubling this past quarter. This is a great example of how we've been able to draft off our core Baselayer business and take a market leadership position in the adjacent category of Fleece. We've built up great equity with our consumer by providing cold-weather protection with lighter weight fabrications, and we believe that's helped drive our growth in Fleece. So next on to Footwear. Our strength and capabilities continue to grow in Footwear and we continue to make solid gains across all aspects of our business. We are gaining authenticity with a more technical running consumer with our Spine technology platform. This is a great example of delivering innovative product stories and telling them around multi-seasoned platforms as opposed to one-off introduction. We've gained market share in performance running and are gaining credibility with our retail partners as we continue to see improved sell-throughs at accounts like Dick's Sporting Goods, Hibbett Sports, Finish Line and Foot Locker, where we can tell the Under Armour performance story. So while large opportunities like performance running remains a focus for our team, we've also kept our attention on categories that help authenticate us with athletes like baseball and football cleats. In football, we're building on the equity we gained in 2012 with innovative products like our Highlight cleat that is already off to a solid start this year. We have expanded the Highlight cleat to a 32-color assortment to serve teams and athletes at every level and it'll be the featured innovation story for UA football this season in places that athletes shop like Eastbay. Innovative products like this and our great roster of UA athletes across both football and baseball enable us to be authentic and be the market leader at retail as well. In a category like basketball, our strategy is simpler. Be authentic on the court and build a relationship with the young consumer. That strategy is on display when UA team's like La Salle make a run in the NCAA tournament, or when the Clippers' DeAndre Jordan dunks and takes over YouTube, or when point guards like Raymond Felton of the Knicks and Brandon Jennings of the Bucks help lead their teams to the NBA playoffs. But what you don't see is the relationship we are building with the younger consumer on the court, not because of marketing but because we are making a real headway in building product that they respect. And that authenticity is where we are focused. Making the best product for players at the NBA, collegiate, high school, grassroot and AAU levels. Once that authentic, on-court relationship is well established, it will enable us to bring a much wider range of product to market in this category. I talked earlier about our Q1 Brand Holiday and how effective it was in driving traffic to our site and our retail partners. The strategy behind these holidays is pretty simple. Cluster our marketing and communications at specific times of the year across all our platforms and drive our consumers into retail. Maybe a little old-fashioned in today's modern world of reaching consumers, but in Q1, our strategy worked. Our Direct-to-Consumer business grew 31% in the quarter, accounting for 26% of total revenues. Our Factory House business was strong and we saw a solid uptick in our e-commerce business in both our average order value and our traffic on the site, driven without question by our I WILL Brand Holiday campaign. When we opened the UA Brand House in Baltimore this February, our goal was to provide the widest breadth of Under Armour products in one retail experience. As part of that, we specifically saw the opportunity to create greater awareness for our Women's and Footwear business specifically. And while it's still a very early read, that's exactly what we've seen to date. As we expand the breadth of our product -- Women's, Footwear, Youth, Accessories and Outdoor -- we continue to look for opportunities to broaden the access points to new consumers. We believe the way we're able to showcase the full Under Armour experience at our Brand House in Baltimore is an integral step in helping us tell our story. And our existing retail partners will benefit as well as we learn more about our consumer and what they want from our brand. I talked earlier about how the pace of our product development is helping us grow our business at a market-leading rate while reaching new consumers with great new product and new distribution. Our Q1 results are a great example of our ability to execute this from a distribution perspective as well. Our wholesale business, with our long-established retail partners like Dick's Sporting Goods, Sports Authority, Academy and Hibbett Sports, is very healthy and accounted for the bulk of our growth in the quarter. On the department store side, partners like Macy's, Nordstrom, Dillard's and Belk saw growth with new initiatives like Women's, Youth and Underwear. So our distribution equation continues to work well, grow our share and drive traffic in our wheelhouse distribution of sporting goods while at the same time, strategically growing in the department store channel to reach a broader range of new consumers. We talked a lot about continuing to grow our share with the core UA consumer while introducing the brand to a new audience. And we see the 3 Brand Holidays planned for 2013 as a key driver of that strategy. The first Brand Holiday was highlighted by our television campaign which focuses on innovation and the next generation of athletes. The spot features Sloane Stephens, the #2-ranked American in women's tennis; Bryce Harper, who's off to a great start for the Nationals in Major League Baseball; Canelo Alvarez, who's fighting tomorrow night for 3 super welterweight titles; and Armour39, our new biometric performance monitoring system for athletes. We are extending the campaign into the current quarter, amplifying elements of the spot that resonated strongly with our consumer. As I mentioned earlier, we are really excited about how the campaign has driven traffic to both our retail partners and our e-commerce site, and we feel this regular cadence will help do that on a consistent basis going forward. And lastly, we signed on to be the official supplier for the U.S. women's and men's gymnastics teams this year, enabling us to take a prominent place with a global audience at the next 2 Summer Olympic games. I reference the global audience because reaching that consumer outside the U.S. market is a key piece of our growth strategy going forward. I'm just back from a trip to Asia of 5 markets in 6 days and came away emboldened by the size of the opportunity for the Under Armour brand outside of the United States. Our strategy is to grow these markets is straightforward: set priorities, grow where the opportunities are most evident and invest in new markets to seed future growth. With new leadership in our international business plus new talent in place in Europe and emerging markets like China and Brazil, we are establishing that pathway for growth internationally. We'll be discussing our international priorities at our Investor Day in June, so it's important to understand that our 2013 product portfolio gives us confidence that we enter this next phase of growth with the product muscle to match the power of our brand. So in summary, another great quarter for Under Armour, one where we've seen a good return on the investments we've made in businesses like Women's, Footwear and Retail. Our track record in this area is well established. We have continuously invested as we've continued to grow, and we look forward to giving you more color on those investments and strategies at our Investor Day on June 5. And with that, I'll turn it over to Brad.