Kevin A. Plank
Analyst · ISI Group
Thanks, Tom, and good morning, everyone. Q2 marked the 15th consecutive quarter where Under Armour Apparel grew at least 20% and the 13th straight where total revenues grew at 20%-plus. We look at these results and 3 key themes jump out at us. First, our long-term strategy for growth is clearly working. At our Investor Day here in Baltimore last month, we laid out our plan to once again double the size of our company, targeting $4 billion in revenues by 2016. Today's results reinforce how our brand continues to resonate with both our core and new consumers in both established and new channels of distribution in North America. Second, these continued strong top line results are great evidence that there is still significant runway for our brand in North America, not just in the areas where we see accelerated growth opportunities like Women's and Youth Apparel, but in our core Men's Apparel business as well. And third, the significant opportunities to grow our Apparel business in North America provide a great foundation for the investments we are undertaking to make Under Armour a truly international athletic brand with Apparel and Footwear platforms being built to reach a global consumer. These investments in our Footwear and global infrastructure will cost money, but we are confident that the return on them will enable us to continue leveraging our brand equity as we expand into new categories and geographies. So let's start with our U.S. Apparel business and the multiple ways we continue to resonate with our customers here in the States. We continue to take share in multiple categories and genders through a combination of increased floor space and greater productivity from our existing retail partners, expanding our presence within our relatively new department store distribution and that ultimate driver of retail traffic, building great product. So first, on our wholesale partners. Our ability to resonate with our consumer, combined with the strengths of our long-standing relationships with our key sporting goods partners, is the foundation of our U.S. business. This foundation is exceptionally strong as our wholesale partners continue to give our brand more space in their floors and invest along with us to bolster the presentation of UA at the point of purchase. A great example of this focus is our partnership with Dick's Sporting Goods, where in Q4 last year, we had shop-in-shop at just over 20% of Dick's stores. By the fourth quarter of this year, that number will be well over 40% of their stores, representing more than the 240 doors. Our department store distribution, while still a small percentage of our wholesale business, is growing very quickly. While we're still very early in the growth curve, we are learning a lot about which assortments work best in this channel with categories like Golf and Women's running driving traffic. We're also outperforming at both Boys' and Girls' in department stores with polos and hoodies. Our Brand House retail store in Baltimore continues to see great results, and we continue to learn valuable lessons on how localized product helps drive traffic. For example, in this past quarter, we had a large-scale test of our Golf product in our Baltimore Brand House. We saw very strong results that not only help us plan our assortments in our next store opening this fall in Tysons Corner, but also inform our wholesale partners what they can expect from making larger investments in emerging categories and the Under Armour brand as a whole. We're also growing our North American business because the equity we have built with consumers on the playing field enables us to be a premium brand not just with our most technical innovations but in our core business as well. We look at our average selling price as a key metric of our ability to innovate. And in the second quarter, we saw strong increases in our ASPs across Apparel, Footwear and Accessories. That's a big deal. On the product innovation front, we continue to bring newness and excitement to our core business. First and foremost and certainly the most entertaining is Alter Ego, our new partnership with Marvel Entertainment and DC Comics, which brings super heroes like Superman, Spiderman, Ironman and The Batman on to the field through our compression apparel. With baseball in midseason and football practices under way, this is the statement apparel for athletes on-field in 2013, and we continue to have a tough time keeping it in stock. We are resonating with the UA Women's consumer with our growth this quarter driven by strong sales of capris as well as our Studio line, the ArmourBra recollection and our redesigned tank tops. We're also resonating especially well in Youth, our fastest-growing apparel segment in Q2, with our Big Logo hoodies and tees driving growth at our sporting goods partners and establishing a strong foundation in department stores. And the pipeline of innovation, which we shared in-depth at Investor Day, is not letting up in the balance of 2013 either. We'll continue to resonate through technical innovation like ColdGear Infrared that was inspired by the stealth bomber and utilizes ceramic insulation to create the best thermal regulator in the industry. From long-sleeved t-shirt to our most technical snowboard jackets, the addition of this technology provides warmth without the weight and will be hitting shelves this quarter. Our relentless flow of true innovation that works for all athletes is critical to our continued success. From a brand perspective, it's equally critical that we evolve our brand message as well. We started telling the UA innovation story with our first Brand Holiday earlier this year. The strategy behind these holidays is pretty simple: Cluster our marketing and communications at specific times of the year across all our platforms and drive our consumers into retail. The next evolution of our brand message hit earlier this month with the debut of Ready for August. For our U.S. consumer, the story is about American football, our heritage, where we were founded as a company. For the consumers outside the U.S. we're creating a separate commercial, where we will tell our training stories through the lens of global football. Either way, the message will resonate as it speaks the universal language of getting ready for the season. Much like our first Brand Holiday message around innovation, the message around training in the second campaign works for athletes of all ages globally. This brand position is one we believe we can own around the world, especially given the strength of our brand among younger consumers. Because whether it's prepping for the start of high school football here in Baltimore, Arian Foster at the Texas training camp in Houston, the South Carolina Gamecocks football team in Columbia, or the first match of the English Premier League next month, athletes know that it's the work they do now that will make the difference at the end of the season. And we'd also like to give a little shout out to Ray Lewis who is our Executive Producer on this spot. We did think about having Ray start today's call with a little pregame motivational speech but weren't sure you all would be ready for that, especially you on the West Coast where it's about 5:30 in the morning right now. One way we continue to build on our connection with young consumers is with our focus on next. We stay authentic by being connected to that next generation of stars no matter what the sport. In golf, Jordan Spieth, our newest golfer to the Under Armour family, is making noise in the tour with 5 top 10 finishes on the PGA Tour so far this year and year-to-date earnings over $1 million, a little better than what most 19 year olds are pulling down for their summer jobs. He won the John Deere Classic 2 weeks ago, becoming the first teenager to win a PGA event in 82 years. That qualified him for the British Open, so he hopped a flight to Scotland and was 4 shots off the lead entering the weekend. In baseball, we've definitely got now and we've got next. We had 12 UA players in this year's All-Star game, including Bryce Harper, who is in our first Brand Holiday spot; Buster Posey; Clayton Kershaw; and Manny Machado among others. And we also had 27 of 61 players in the Futures Game, where teams select the best players in a minor league system to represent them. Given that Manny Machado played in a Futures Game last year and the Major League All-Star game this year, we think it's a pretty good indicator that we've got a great group of athletes representing us on the baseball field for years to come. That first Brand Holiday spot also introduced the U.S. to Canelo Alvarez, who's about to fight for the junior middleweight championship of the world. Well, he won that fight. And on September 14, he's fighting Floyd Mayweather in Las Vegas. To give you some perspective on Canelo's popularity in Mexico, this fight has already broken the all-time gate record with tickets selling out within 24 hours, already surpassing the take in the 2007 Mayweather-De La Hoya fight. And last but certainly not least, Sloane Stephens, the last American woman standing at Wimbledon and ready to do some damage at the U.S. Open in Queens when it starts a month from now. So let me sum up where I think we're headed with our U.S. Apparel business. We believe that with our continued flow of great products, our ability to reach new consumers through expanded distribution and by bringing new dimensions to our brand communications, that the runway for our U.S. Apparel business is long and that we're still in the early stages of where our brand can go within our largest and most established businesses. So with that, on to Footwear. Given our success with the Highlight franchise in baseball and football cleats, the solid performance of our Spine running platform and the outstanding early reception we've seen with our SpeedForm technology, I think it's safe to say that we've never been in a better position to gain share and become a meaningful player in the U.S. Footwear market. So let's start with a feel of the Highlight. We have said that when we innovate, we win. And the Highlight cleat, which we introduced last year, is great evidence. In football, the Highlight cleat at $110 has been the #1 football cleat at Eastbay, our partner with Foot Locker, for more than 12 straight weeks. It's also leading the way for us in baseball, selling through solidly at $110 and helping us take solid market share this season. Now in year 2 on our Spine running platform, we had a great launch in our key accounts for the Spine Venom shoe. We continue to have great support from our key retail partners, and we'll increase the cadence of new products in the Spine platform through this fall and the spring of 2014. The third product piece around what's happening in Under Armour Footwear is SpeedForm, our most compelling Footwear innovation story to-date. SpeedForm elevates Under Armour Footwear to what consumers have come to expect from our Apparel: innovation around fit. And we're bringing that innovation to the world of footwear by not making these shoes in traditional footwear factories. Instead, they're being made in a bra factory by partners who've built entire businesses around the concept of a perfect fit. New processes in non-traditional footwear construction allow us to streamline both the production and the amount of pieces in a shoe, better efficiency with more precision. This year, we're talking about small numbers. With focused distribution, we've already seen a strong reaction to this $120 shoe. Our goal is to be well set up to tell a great story about it in 2014 and start creating a legacy of Under Armour Footwear in running, as we've done on the field with baseball and football. I haven't left myself a lot of time to talk about our international business, but we fully understand that it's the biggest growth opportunity for the Under Armour brand. More importantly, we believe that much like we now stand with Footwear, we've put ourselves in position where our strategy is aligned with the size of that opportunity. That strategy for global growth is relatively simple: set priorities, grow where the opportunities are most evident and invest in new markets to seed future growth. One critical part of that strategy is getting Under Armour on the ground as a local brand in these key markets. Over the next year, we'll be opening 10 more offices. And by the end of this year, we'll have more offices outside the United States than here in the U.S. Earlier this month, we opened our new office in Manchester in U.K., and we're opening new offices in Australia and Germany later this year. The part of Under Armour's world undergoing the most change is Latin America. We believe there are great growth opportunities for our brand in the region, and we're taking steps to quickly capitalize on them. Our office in Panama, where our head of International, Charlie Maurath, will be based, opened in May. We'll use that base for entering the key markets in the other parts of the Southern Hemisphere, including Brazil where we'll be launching the Under Armour brand in 2014. Our new team in Brazil brings more than 50 years of industry experience to the table. With both the 2014 World Cup and 2016 Olympics being held in the country, there will be a tremendous amount of the sports world's attention focused there in the next few years. In Mexico, our distributor will transition to a wholly owned Under Armour subsidiary in the first quarter of 2014. Ahead of creating that new structure, we plan to open our first owned specialty retail store in Mexico City in September of this year. We will continue to build brand equity in the short term while ensuring we are investing for the long term. For example, as we bring Under Armour to the market in Chile, we are entering into a relationship with Colo-Colo, the most popular soccer club in the country. Our partnership with them will help us get immediate traction for our brand at retail. In markets like Chile and others around the world, we will keep Under Armour true to our core and connect with athletes through an authentic position around training that is distinct from our global competitors'. There's a great deal of excitement inside Under Armour around the International growth opportunities in front of us. And while there's a great flurry of activity going on in Latin America, we believe we are well-positioned in Western Europe and China to make those very large markets in the global Under Armour story. So lots of activity happening for Under Armour outside the U.S. I spent a lot of time recently seeing how our brand looks outside the U.S., and I keep coming back to Baltimore incredibly enthusiastic about what we can do in these new markets. When you look at Under Armour today, you see a North American company with more than 90% of our business here in the States. But when you look at how our brand has grown in places like Japan, where our partners, Dome, approached $200 million in wholesale revenues last year and plan to grow another 30% this year and operates 24 dedicated Under Armour doors, I think you start to appreciate why we're moving quickly to capture some of the existing consumer demand for our brand: because the Under Armour brand does translate. We said in our Investor Day that we see International accounting for 12% of our business by 2015, a doubling of the 6% that it currently represents. But much as we said about our U.S. Apparel business, our U.S. Footwear business, our U.S. accessory business and the U.S. retail business, we are just scratching the surface of what our brand can be internationally. When you watch the launch of our new Tottenham kit in London or see Gareth Bale wearing it on a huge billboard towering over Times Square or watch Hunter Mahan playing in the final pairing Sunday at the British Open or Canelo Alvarez taking on Floyd Mayweather next month in Vegas, you begin to appreciate how we are just starting to make our way outside of North America. We believe international will be our fastest-growing business in 2014. When you combine that with the runway for growth we see in our U.S. Apparel business and the strides we've made in Footwear, the possibilities for the Under Armour brand are abundant, and we believe we have never been in a better position to execute against those opportunities And with that, I'll turn things over to our CFO, Brad Dickerson, Brad?