Kevin Plank
Analyst · Stifel. Your line is open
Following up on that, we do see the ability to continue to drive ASPs and improve margin by a true premium product is the way that we will build it out. The one thing we have learned is, Malcolm Gladwell says, 10 years or 10,000 hours to perfect something. So I'm not sure that we've perfected footwear but we really feel strong about our position in the game right now. That begins of course I think with the athletes that make it real and that are winning in our footwear out on field, out on pitch, out on court. Whether it is Cam Newton -- what hopefully he'll do in football in the Super Bowl next week, Jordan Speith in golf or Stephan Curry in basketball, as you talk about international, we have no greater global ambassadors than the ones that we have there today. As recent as this past week, we also launched, Duane, The Rock, Johnson, that will be sporting Under Armour as his official brand of choice. So what we've built in footwear is impressive but again, we think we still have room to grow. But some of the franchises that we built from Highlight to Speedform to Gemini to Gemini Record, to the new Curry product, the Slingshot, the Bandit. I think we've done a great job of building, as I said, franchise businesses across the sports where we want to win. That typically begins in running and it begins in basketball. So we love our positioning there, as I mentioned, eight products above $100. Again, hitting some of those sweet spots for the right distribution that meets again the consumer where they want to be met. So I think we feel very bullish about what we're doing on the international front. Again, some of that evolution too, Jim, has been things like, we'd launch a product in the United States and then it was six months or a year later that we'd launch it on the global basis. So the ability to truly, with Charlie and the team that we have on the international side, of building and launching those things the way we did it, we have done -- I think, we've demonstrated our ability to do, has really evolved our Company. A great example again is last year, when I mentioned going on the Curry tour. The purpose of that tour was launching the Curry Two in China, almost six weeks ahead of when we launched it here in North America. So, I think that truly becoming a global business means not being a North American Company that sells things in other markets, but truly being a global business that has a global presence and a global position, that sells things at the same time equally. So we're evolving toward that, but we really like our progress and incredibly excited about where we're headed with it.