David Kimbell
Analyst · BMO.
Great. Thanks, Simeon. Yes, let me start with loyalty and let me just, before I talk specifically about Target, zoom out a little bit. And we're really, really pleased with our loyalty results in the quarter and really through this first half of the year to get back to a new high of 34.6 million members, 8% above last year, 4% above 2019. As I mentioned in the comments, that's faster than we had anticipated. But it's really a testament to an effort across the entire organization from our loyalty team, our analytics team, marketing, merchandising and of course, our store teams and e-commerce teams that are delivering a great experience every day.
And the fact that we were able to increase total loyalty members by 2.3 million members, which is the largest growth we've had in any single quarter is just exceptional and again, really proud of the team and the effort. That's come through strong new member acquisition, strong reactivation rates of lapsed members and of course, high retention among our existing members. And so our loyalty program has long been a focus of ours. It's absolutely a key differentiating aspect of our total model. We're very proud of it, and we're continuing to innovate and drive that part of our business.
And specifically about Target, I'm not going to give any specific numbers about our outlook other than one of the main reasons that we're really excited about this program is the connection that we see with our loyalty program, both in delighting our existing guests, and we think over time, increasing their total share of spend with Ulta Beauty with another key pillar in our omnichannel experience with our relationship with Target, but also attracting new guests. The Circle program has over 90 million members in it. They have 30 million people walking through a Target every week. So we feel like there is a very large opportunity for us to attract new loyalty guests into our program, get them engaged in the Ulta Beauty at Target experience, but then also introduce them to all things Ulta across all touch points. So we're confident. And too early to kind of talk about the experience so far. But as Kecia said, we're excited about the results so far and see it as a big driver. Scott, do you want to hit on the margin?