Steven Sintros
Analyst · Baird. Please proceed.
Yeah, I think when you look at the CRM, you're right, we're still, we're still in the midst of it. Even though we're through about 75% of the U.S. laundries, there's still a lot of, what I'll call learning and change management going on for locations adopting the new system. I think broadly, as we kind of go through that deployment. In fact, in the months, probably up to six months surrounding a deployment is probably not a net advantage, because there's a lot of time and training and data conversion and a lot of work that's being done. And so we're seeing it takes locations six to nine months to sort of hit their stride, and using the new system. That's not to say there aren't benefits immediately, right? We've talked about enhanced merchandize control. We've talked about time for our route drivers and additional efficiency effectiveness on the routes. Some of that is recognized immediately. Some of those are soft benefits versus hard benefits, as well. But we are seeing better merchandize controls resulting in our ability to, control garments coming back, making sure we're charging appropriately for garments and we think that will continue to advance as we go through the remainder of the year and into next year. And then, I think, really as the as the last year, a year and a half has been so focused on deployment. I think, we will kind of go through an optimization phase where, the locations and we learned to sort of optimize the capabilities of the new system. And we think that that'll happen over the course of the next year or so. So, there are a lot of learnings with the new system. When anytime you're coming off a system that you've been on for 30 years, you put in the new system. There's immediately advantages. There's opportunities to improve certain things and we're still working through some of those things. But, as you think over the next year or so, there'll be optimization there and we can start to see some of that improvement. And again, some of the Improvement I talked about merchandize controls, it may be hard to see because we're still seeing such of a ramp up coming off the depths of the pandemic and we're seeing the inflationary impact of higher merchandize costs. So, part of our effort has to continue to be working pricing angles where we can to recover some of that margin. So, a lot of moving pieces, for sure. But we do feel good about where we are in terms of the deployment of the technology and our ability to optimize it going forward.