Greetings and welcome to the Where Food Comes From’s Second Quarter 2016 Earnings Call. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded. I would now like to turn the call over to your host, Mr. Jay Pfeiffer, Investor relations for Where Food Comes From. Thank you. You may begin.

Good morning and welcome to our Q2 earnings call. During the course of this call, we’ll make forward-looking statements based on current expectations, estimates and projections that are subject to risk. Statements about future revenue, expenses, profitability, cash, growth strategy, new customer wins, business opportunities, market acceptance of our products and services and potential acquisitions are forward-looking statements. Listeners should not place undue reliance on these statements as there are many factors that could cause actual results to differ materially from our forward-looking statements. We encourage you to review our publicly filed documents as well as our news releases and website for more information about the Company. It is the Company’s policy not to provide specific guidance with respect to future revenue and earnings expectations or new customer wins. I’ll now turn the call over to John Saunders, Chairman and Chief Executive Officer.

Good morning, everyone. Thanks for joining us today. At the risk of sounding like a broken record, Q2 was another good quarter for Where Food Comes From. A quick recap of financial results. Q2 revenue grew 13% to $2.8 million, up from $2.5 million last year. Six-month revenue was up 15% to $5.2 million from $4.6 million. Gross profit increased 10% in Q2 and 17% through six months on a year-over-year basis. Gross margin declined slightly to 47% from 48% in Q2 but increased to 48% from 47% for the six-month period. SG&A expense as a percent of revenue improved for both the second quarter and six-month period, reflecting our scalable model and our focus on maintaining a tight cost structure. Net income increased 18% to $170,000 in the second quarter and 29% to $257,000 in the six-month period. The second quarter was our ninth consecutive profitable quarter. Year-to-date, we have generated nearly $766,000 in cash from operations. On our balance sheet, cash and cash equivalents were up 13% to $4.3 million from $3.8 million at year-end. Our current ratio is very healthy at nearly 5 to 1. Our revenue increases for both the three and six-month periods are notable for a couple of reasons. Our IMI Global subsidiary continues to experience headwinds in the form of a stronger dollar that is negatively impacting demand from Europe for NHTC verified cattle. This in turn is resulting in some domestic producers scaling back on their NHTC audits conducted by Where Food Comes From, which of course has the effect of reducing our taxes as well. In addition, lower domestic cattle prices are squeezing margins for producers, some of whom are responding by eliminating other verifications such as Source & age, Natural and GAP. All these factors combined to result in a…

Thank you. At this time, we’ll be conducting a question-and-answer session. [Operator Instructions] Our first question comes from the line of Marc Robins with Catalyst Research. Please proceed with your question.

Hey, thank you very much. Looks like a very good quarter, congratulations. Just a quickie here, I guess I missed it. Did the move to the new space; did that occur in the last quarter, the second quarter or is that something that happened here July, August?

That was August 1st. So, this we’re conducting -- yes, we’re in our new office space right now.

Okay. And that means that you probably don’t have a good feel as to the moving costs and all the rest of that. Do you have a guess as of yet? And wouldn’t you expect it also to be covered by the seasonality of the business?

I’ll let Dan answer that.

Hi, Marc. We still have about $250,000 that we have paid but it’s not reflected in the Q2, that will be capital [indiscernible] that is disclosed in our Form 10-Q that will be filed later this morning. We do believe that in the future, we’ll be able cover those costs, those rent costs as well.

Let’s turn to the McDonald’s and sustainable process. Help me understand the politics that’s going on. Is this something that McDonald’s is doing to kind of a piece folks or do you feel that there is real impetus behind it and it will go on to a next stage or is it -- and I don’t mean to sound glib or nasty, but is it sound and fury, signifying not a whole lot?

Leann is right here as well, so I am going let her answer that question Marc.

That’s very fair.

Good morning, Marc.

Good morning.

No, McDonald’s is very committed to the sustainability processes and their supply chain. They don’t promote a lot of what they’re doing back in there supply, but a 100% of their fishplates today are Marine Stewardship Council certified. They have a huge initiative on the palm oil front from a procurement practices perspective. And so, beef, because there are couple of we will say where a burger company has been on the radar for a very long time. And they took the leadership position in the Global Roundtable for Sustainable Beef. They were one of the -- ones that stepped up that formed that roundtable and really have spent significant dollars in trying to make this real. And so, I think what we saw in the pilot projects in Canada and we’re also seeing that occur in the U.S. as well with some pilot projects that they’re going to start here is that they are very committed. And what they don’t want to do is come up with some sort of marketing campaign or marketing claim that’s not very meaningful. And so, they’re allowing these regional roundtables to have a stay and step up and really scientifically to look out what it means to make sure that we secure our natural resources globally for the future. And, I also do think it’s a pressure from consumers that it matters and people purchase products today as well, but they are committed to it. It’s not just something that they’re kind of in and out of.

And just to add to that, one of the very first conversations that we had with some of the folks at McDonald’s, it was very clear that one of their biggest concerns from a consumer and reputation standpoint was to not be criticized for what they call greenwashing. And as a result of that I think they’re very, very cautious in anything that they’re publicly saying. In fact, it is recently I think this week made some comments about the reduction of antibiotics, the use of antibiotic I think in poultry. So that that’s something that has probably been in the works for years before they would come out and make some statement like that.

Okay. So, let me propose something, and I am not saying that -- I am certainly not saying McDonald’s would do this, and I am certainly not saying it’s even in the likelihood of probability. But what I want to do is I want to see if I understand this, I don’t want to kind of see if this is the trend that -- this is a kind of trend maybe the 1.5 point, not the second point of a line that it helps me understand where we’re going with this. And again, this is a proposal, so I don’t want people to go get crazy. Is this an opportunity -- could this be an opportunity where Where Food Comes From has a detail on every door that goes into McDonald’s similar to a Visa or a Master Card detail saying that we accept these cards here, that says this -- the beef products -- and you just take your phone and you look at your phone, and goes to a website and that says we have audited the approaches used by McDonald’s and it applies to the sustainability concepts of such and such. I mean, is that where we’re kind of going in theory?

So, it’s tough one to answer, Marc. I think, yes, our intention is to try to assess these global food brands with really making sure that what they say and what they do has the authenticity and the transparency that is required today with their consumer. And so, with the relationships we’re building, that’s really the role we hope to play for these global brands that are asking that of us.

The short answer to your question Marc is yes, that is exactly what we’re trying to accomplish. And we’ve had many, many conversations with many individuals at McDonald’s and many other companies suggesting that and promoting that. Back to our original conversation, after McDonald’s made it clear they didn’t want to be accused of greenwashing, the next question was, how big of company is Where Food Comes From. So, we always find ourselves in that. We little trend there [ph] and could, and we’re trying to accomplish that and to establish leverage in any possible way that we can to do that. But, I think what we always come back to is that our business around is exclusively focused on authenticity, not only what we’re doing but what our customers are doing. So, for us to be able to make that kind of a claim, there is a lot of verification that’s going to have to happen is the short order or the short answer. So, if we would love to have that with McDonald’s, we think that the future holds that but you got to have one bite at a time and that’s kind of where we’re doing our best to do that.

Would you allow me one more question?

Sure. But just to follow up on that, we completed this pilot project with McDonald’s. And I think we had some doubts at the onset. I am sure they had doubts whether we were going to be able to accomplish what we talked about. And I’ll let Leann tell you how the gala went, but it was a huge success. And I would say that everybody that was there would say that Where Food Comes From that leads the critical component of that. And Leann, do you want to add to that? So, go ahead. You can ask another one, Marc.

Leann, I would be kind of interested to hear the temper and temperament of the gala. But the other thing I’d like to know is how is McDonald’s using now this verification, the processes and so forth for their fish? I mean, is it something that they keep within or is it something that they’re -- that is kind of an asterisk to note to the fish burger kind of thing on the menu. I am just kind of curious, they’re doing it, have they taken next two or three or four steps? Thank you. And on that, I’ll get off the line here.

It’s a big question. So, the producer closing of the pilot event was very successful. I think I was surprised that how excited the producer community was. And I think there was a lot of press in Canada about other retailers that would make certain claims and not really get engaged back with those supply chains and trying to make things happen. So, the producer community was very excited about the opportunity to kind of directly work with McDonald’s on something that’s so impactful to their business in a way that they could really learn and grow and continuously improve sustainability practices. So, that was amazing, the closing event and the feedback that we received. On your next question, they have been historically McDonald’s very cautious in marking a lot of what they. They have been -- and it’s unknown to many I think, especially in the millennial generation, which has been punishing them I think in the last three years that they were on the forefront of safety transitions and supply chains for the beef industry. And just like with the Marine Stewardship Council, they were transitional there, but they don’t talk a lot about it. I do think they’re recognizing the need to communicate more about what they do in the supply chain. And I do think we will start to see some changes there.

Okay, very good. Thank you.

Yes, sir. I don’t know if -- just one quick add on to Marc, because it’s specifically relevant right now but anybody that’s watching the Olympics, I don’t know if you’ve seen the McDonald’s ad specifically tied to sustainability. I know that if you’re here in Canada, they are talking very regionally about the pilots and that’s the first time that they’ve done that. But we’re also able to see those commercials in the U.S.

Thank you. Our next question comes from the line of Terry Thompson, [ph] private investor. Please proceed with your question.

Good morning, John, Leann and Dannette. Congratulations on another great quarter. And I can’t wait to see the new digs, I can’t wait to see your digs there in the Castle Rock, it sounds beautiful. My question is concerning, I am excited to see the press release in meat and poultry on the Navajo Beef program where Where Food Comes From was mentioned specifically. I think that’s the first press release I’ve seen from third-party where you were mentioned. I was wondering if you are expecting that to become more of a common practice to raise the visibility of the Company.

Yes. We’ve actually had a few more than just that operation that’s included us in their press release. And one of our tactics that we’re using here to help facilitate that is to generate press release templates that our customers are able to use when they choose to, and to get that word out at different times. Just because I know you’re down there in New Mexico, Terry, New Mexico has been one state that we’ve worked through a lot of different potential opportunities. Obviously, the Navajo opportunity is something that we saw as great especially because we’re selling the product in the store on the reservation. We talked about that several years ago I think, or may year ago. But also -- and you probably know this because you’re in New Mexico, there is a pretty robust tourism campaign going on in New Mexico called True New Mexico or New Mexico True. You might know what it is Terry better than I do. We’ve been engaged with a Company called Labatt for a long time with Where Food Comes From. In fact, they’re the ones that are processing and delivering the Navajo beef program that has the New Mexico program that’s exclusively focused on producers and beef in New Mexico being sold in New Mexico. And it’s been relatively fringe in the sense that most of the customers thus far have been like resorts and casinos and high-end. But just this summer and the spring, the governor has gotten involved with the program, and I’ve seen promotion all over as far as Chicago, New York and the airports where they’re really trying to drive that. Where Food Comes From has been selected as de facto verification Company that New Mexico True that’s the name, New Mexico True, sorry, is…

Yes, there has been a quite a bit of talk here about a counterfeit green chilies been raised in Mexico and other places being marketed as Hatch grown in New Mexico green chilies. I am also curious on the press releases, is there any way when these are put out that the Where Food Comes From name could be linked to where it would stand out more in the story and where somebody could click on it and go right to your website, is that something that’s possible?

I would imagine yes and the person that’s in charge of that, I am sure is listening right now to what you just said. So, we’re on it.

Okay. One other thing, I missed the other news releases that had your name in it, is there any way that something could be sent out to stockholders when there is a release out, so we can link to it and be aware of it?

Again, we’re on it.

Okay. Well, that’s real good. And thank you so much, and congratulations.

Do you see how easy that was?

Pardon me.

I said do you see how easy that was.

Yes. Well, I usually end make things happen. That’s been pretty obviously for the last several years. Thank you much. And we will talk to you soon. I hope to get upto Colorado here before long and see your offices. Thank you again. And keep up the good work.

Thanks Terry.

Thank you. [Operator Instructions] Our next question comes from the line of Vipul Gondalia with MicroCapClub. [Ph] Please proceed with your question.

There is lot of news around consumer awareness around food verification, and you’re market leader in this space. So, market leader really grows faster and higher than market. Now point that we view around 13 percentage, does it mean that market grew less than 13 percentage or does it mean market grew higher than 13 percentage, but there is somebody who is leading the growth?

I am sorry. I struggled with the last part of your question there. Could you repeat, just repeat that last part?

Sure. So, Where Food Comes From is the market leader in the space. Now, Where Food Comes From grew revenue at 13 percentage and I think verification revenue [technical difficulty] percentage growth, provided that market leader is…

Who are the other market leaders? I am sorry. So, I am not sure exactly what the question is.

So, can you just throw some light on how faster full market verification market is growing?

How fast is the verification market growing?

Yes.

Okay, very good. Well, I’ll answer that by saying it depends. We have certain segments which are growing much more quickly than others. And others for example are the non-hormone treated program for Europe has actually declined this year. So, our number one growing market today is non-GMO verification that that consumer trend we’re finding is one that’s going far beyond our typical commodities that we work with. I also believe that for a number of different reasons, partially the component of organic verification which is tied to the -- not including genetically modified food stuffs for animals is area that we see growing as well. So, again, it depends on the specifics of the market and the consumer trend. But those are the ones that we see growing right now.

So, related to non-GMO, do we have some kind of numbers like what percentage of our revenue comes from non-GMO?

At this point, it’s relatively difficult for me to say specifically. But, I would -- my guess would be less than 10%.

Thank you. Our next question comes from the line of John Angel, [ph] private investor. Please proceed with your question.

I don’t know if you saw it, but in the recent weekend Wall Street Journal, they had a story about fish and how often they’re mislabelled and stuff like that in the food sector. If there is any place screaming out for the need of third-party verification, I think it would be fish and seafood. I know you’ve been very diligent about adding to your portfolio. Would you be able to give any color around fish and seafood?

Good to hear from you, John. I did not read that article, but I agree. I think we see the opportunity there just as clearly as you do. The development of that industry is what’s tricky but it’s also the -- it’s a challenge but it’s also the opportunity. There are some fairly well-established standards, one of which Leann was just talking about the Marine Stewardship Council. That standard I believe is over 20 years old, maybe even older, which is lifetime in this business. So, in many ways, it’s a mature certification industry. But I think what’s really coming to life right now and probably where a lot of these articles are coming to are the potential holes and the potential gaps in those certifications, and really understanding whether those certifications are matching up with what consumers are looking for. So, what do I mean by that? What I mean by that is that the primary focus of those standards that one specifically was to reduce the illegal harvesting of fish and specifically endangered fish. So, it’s got a scale that says this is rare or this one is okay, you can eat this. The problem is that that doesn’t necessarily contain all of the components of verification that we see as being important and that is do you have identify preservation, do you know the source of origin, do you know the practices that went on with that fish throughout, not just weather, it’s a red snapper or not, but do you know where that red snapper came from and how it was produced and all the individuals that handled it. So, what we’re finding is that there are opportunities in the certification market. But from our perspective and what we do which is track food and keep track of the processes and the systems that we’re put in place on that food, it’s a different thing. And that I don’t want to go into too much detail obviously because we put so much time into it. But if that helps at all, we’re looking at that market in a little bit different ways than most would be looking at it. And those articles I think that you’re referencing, again, are I’ve said it before, our business is not around whether you think it’s right to eat an endangered species or not, it’s weather you have trust that a third party verified the source of origin on that food and everything that you’re reading about it is truthful and accurate. So, based on what you’re saying John, I think it’s lending itself to our business. And as we look at the seafood market and how we’re going to plan that market, that’s really our focus. We’re looking for partners and opportunities where we can keep track of food and maintain that same authenticity that we do with the beef and the pork and the chicken that we are selling under the label.

Okay. I would encourage you to look at the article, if you get a chance. A comment was that in a large study, they found that one in three fish were mislabeled. And, I mean most people kind of want to know what they’re getting and they want to pay for what they’re getting a fair price. But it seems to me like if you ever want a consumer to be screaming and forcing the industry to adapt to the third party that would be an industry that would get the consumer to demand that would be I guess represented properly, the fish and stuff because it looked to me like they’re charging a great premium for -- anyway, it was interesting article. If I would, we have a mutual friend in Castle that mentioned that he would not be able to be on the call. He had a question about in past calls, the non-GMO project and stuff was a major growth driver. And from the numbers coming from ICS, I would guess that remains the same. Can you give any color about the growth and specifically the non-GMO? And maybe how many brands, maybe they’re growing or the impact there, or of any -- any of the legislation because the GMO, legislation has been in the news quite a bit recently.

Yes. Honestly, we kept track of those numbers when we got started because it was manageable. Right now, we just physically can’t do it. We’ve got so many new brands, so many new customers coming in, that’s tough for us to keep up to date on that. What I will tell you is that we are talking to major food companies, major food companies that span many different types of products that are asking us those very same questions. And we’ve done a very good job; it’s taken us four years now working on this. But I think we’ve done a very good job establishing ourselves as the experts, especially in the animal derived space around non-GMO project verification and core more expanse of the new -- the project just the components of non-GMO verification. So, we don’t have specific numbers on the brands but it continues to amaze me the growth -- and the growth of ICS I think and the success of ICS has been pretty much focused on our ability to offer bundled audits with non-GMO and organic.

Last question if I could, [indiscernible] recently you had done and announce and basically throw in and give you a shot out in a press release and stuff like that…

I think…

Well, you had a lot of companies and similar caliber, but few have been as vocal and growing behind you like Dannon. Can you give any color of what it meant to your business to have somebody that’s not only nationally but worldwide recognized? Did that help, if you see an influx of interest, did that get anybody’s attention, if you could add any color to the Dannon announcement from a while back? And thank you. I’ll listen it offline, I appreciate it.

The short answer is yes. It’s very, very significant. I’ll tell you though that our Validus division has been fostering this relationship for years. And they’ve established a level of trust with Dannon and I think made it very easy for Dannon to say hey these guys do what they say they’re going to do. And so, again, and you know I am not going to say anything I shouldn’t or even wouldn’t say anything, you know me John. But the fact that they were willing to talk about us I think is what’s really -- what’s most powerful and if I were sitting in your shoe what would be critical aspect, that’s the same thing I talked about McDonald’s. So, it’s not that we got the business that with McDonald’s; it’s that we successfully completed the business with McDonald’s. And now, we see ourselves at a point where we can really use that as a foundation to work with both of those companies on a much broader level.

Thank you. Our next question comes from the line of Tom McGuire, [ph] private investor. Please proceed with your question.

Hey. Good morning and good call. As an investor, I see all the tailwinds and I think sometime over the next two, three, five years, you’re going to get a tipping point where revenues grow at a much faster clip than they are now, at least that’s what I expect and that’s I hope for. And now that you’re in the new facility, you got that under your belt. What else do you have to do to prepare for this to occur? And then also, knowing the costs occur usually before revenues, when do you start spending for this to happen?

Well, I’ll give you a good question, and we have seen the move to the office as a real critical aspect of our business strategy where we’re trying to go. But, we recently produced a video, and it was on our social medical site. I don’t know if you had a chance to see it or not, Tom. But to me it was the best representation of where we are as a Company and where we’re trying to go and to become that I think we had -- I am not sure the exact number, but I think it was like 10,000 views on that video. Now, that’s just one example of where I think we’re trying to position ourselves. I’ll get back to the real and nuts and bolts though Tom in the sense that we continue to see our opportunity to grow the verification business both organically and through M&A as our number one priority. We continue to market our brand and our label, but we fit at, as you said, this industry, which has tailwinds that you guys are get bored listen to me talk about all the different tailwinds that we’ve got both here and aboard that we still have some knitting to do in the sense that there is a lot opportunities out there that are under the radar for a number of our competitors and a number of consumers and a number of our investors. So, we’re going to continue that path. So, I guess my point is believe me there is not a lot of idle time around here that we’re spending just kind of figure out what we’re going to do tomorrow. Everyday we’re expanding our capabilities; we’re looking new customers and new potentials for growth markets. I talked about one a little bit earlier, the Saudi Arabian market is --I think it’s about $50 million, $30 million to $50 million annually for the U.S. beef industry, but it’s very, very high priced product that’s just happened there in the last couple of weeks. So, we’re always doing a lot of stuff. And I think the move into the office is critical aspect of that. We haven’t had any real big high profile customers in yet, but we have some -- and I know there is some stuff this fall which will be going down that. So, we’ll be able to see those results pretty soon. But just those are the grindstones. Keep working.

Okay, good job to you and your team.

Thank you. Mr. Saunders, there are no further questions. I’d like to turn the floor back to you for final remarks.

Once again, I want to thank everybody for joining the call today. We’ll talk to you after the third quarter. Take care.

Thank you. This concludes today’s teleconference. You may disconnect your lines at this time. Thank you for your participation.