Stephen Cooper
Analyst · Wells Fargo Securities
Well, let me start with the -- let me start with just our particular point of view as opposed to an industry point of view. You'd have to cast a much wider net to get the industry point of view, Davis. First of all, there are any number of models out there. And all of those models, ad-based, subscription-based or with both, are better than piracy. To be crystal clear, piracy is 0 revenue. It's the theft of intellectual property, and it's not good for anybody. So all of these models are better than piracy. That's number one. Number two, the freemium models, if they encourage the adoption of subscribers, if they encourage the movement of subscribers from ad-based models to subscription-based models over time, we, at Warner, believe that's good news. We are working with a number of our digital partners to see, in fact, if there are ways in which that adoption, that is the movement from the ad-based model to a subscription, if you're an individual user on the ad-based model, moving that person to subscription, if than can be turbocharged through modifications of service offerings or more sophisticated approaches to the consumer market. So we don't believe that there is a just a one size that fits all. With respect to going to a strictly subscription world, I think that you can find evidence that when music is not generally available, that people will seek out sites on the Internet that, in fact, will offer up that music for no charges, and in many instances, with no economic model where income flows to the content owners, the artists or the writers. So I think that before -- and this is not our point of view, but before people conclude that freemium should be burnt at the stake, we should think very carefully about the consequences.