Blake Krueger
Analyst · Citi Investment Research
Good morning, everyone, and thanks for joining us today. Before talking about our third quarter results, I'd like to take a few minutes to discuss one of the most significant and exciting events in Wolverine's 130-year history, the acquisition of Performance + Lifestyle Group from Collective Brands.
We're extremely excited to welcome PLG to the Wolverine Worldwide family. Its portfolio of authentic iconic brands, including Sperry Top-Sider, Saucony, Keds and Stride Rite are leaders in their respective market segments and will add significant additional depth and breadth to our already strong brand portfolio.
The inclusion of these brands with a combined brand equity of over 380 years expands our footprint in the men's and especially women's markets, strengthens our athletic and outdoor offering, helps move the company into the younger casual footwear market and provides access to the retail doors and the infrastructure of one of the world's most trusted children's footwear brands. PLG is an excellent, well-managed business that has been growing at a solid double-digit rate for over the last several years with fiscal 2012 revenue expected to top the $1.1 billion mark, another record for PLG.
Looking ahead, we will be focused on accelerating PLG's already robust growth pace with a concentrated focus on brand expansion into international market. We also believe there are opportunities to achieve higher profit performance from the PLG business as the team has a clear path forward for additional gross margin expansion and operating margin improvement. In addition, although this acquisition is not based on the realization of significant efficiencies, we now believe that we will deliver ongoing synergies above the high end of our previously disclosed range.
Now I'd like to provide some background about our newest brands, beginning with Sperry Top-Sider. Founded in 1935, Sperry Top-Sider is the original boat shoe brand. While it still ranks first in the important U.S. boat shoe market, it has expanded into casual and women's footwear categories and continues to rank among the fastest-growing footwear brands in the U.S. with revenue more than doubling in size every 3 years since 2002. As a result, Sperry Top-Sider has grown into a true dual gender year-round brand with 1/2 of its revenue now coming from the women's offering and a balanced business across seasons.
In addition to accelerating international growth for Sperry, our strategic growth priorities are focused on continuing to widen its non-boat shoe product offerings, building a stronger owned retail and e-commerce business and accelerating the transition to a true lifestyle brand with a greatly expanded apparel and accessories presentation.
I'd next like to discuss the Saucony brand. With roots dating back to 1898, Saucony is a premier running brand committed to inspiring runners with market-leading innovation and technology. Today, Saucony is the leading brand in the all-important U.S. run specialty channel and is poised to accelerate growth in market share with the brand's award-winning designs. We will focus on leveraging Saucony and Merrell's performance credentials to create a dynamic one-two punch in running, training, trail and minimalist products.
Now let's move on to Keds. This American icon was founded in 1960 with the launch of the Keds Champion, one of the first widely distributed sneakers in the industry. Today, the Keds -- the new Keds management team is executing its plan to refocus the brand on its primary target consumer, teenage girls and younger women.
The Keds brand enjoys strong awareness among its target consumers and, frankly, women of all ages, which should get even stronger as Keds announced just last week a 3-year partnership with multi-platinum, 6-time Grammy award-winning singer-songwriter Taylor Swift.
Taylor has become a fashion icon and she's been a fan of Keds for some time. Keds has introduced a limited edition Champion sneaker to help commemorate the October 22 release of her latest album, Red. Although only 1 week old, the excitement and positive response to this collaboration has been amazing.
Finally, I couldn't be more pleased about the resurgence of the Stride Rite children's business, which for the last several quarters has been realizing the benefits of the strategic turnaround plan implemented a few years ago. With a heritage dating back to 1919, the Stride Rite business has been recognized for generations as the technology and innovation leader in children's footwear.
In North America, Stride Rite market it's -- markets its own namesake brand, as well as children's offerings from the Saucony, Sperry Top-Sider and Keds brands, through several consumer direct websites and a network of 300-plus retail stores which are delivering comp store increases in the mid-teens. It also has a strong and growing wholesale business in the U.S. that's generating year-to-date double-digit revenue growth.
Well, our existing brands, most notably Merrell and Hush Puppies, have had pockets of success in children's over the years. The Stride Rite business gives us critical mass in terms of control distribution, design and sourcing expertise and a seasoned sales force in the important children's market segment.
We held our Board of Directors meeting last week at PLG's offices in Lexington, Massachusetts with the majority of the board meeting dedicated to PLG's brands and the significant opportunities that lie ahead for the combined company. Our excitement and confidence continues to grow as we plan the future growth of the new Wolverine and pursue the long list of these powerful opportunities.
I'd now like to provide some additional details regarding the pre-acquisition, third quarter financial results for Wolverine, which we reported on earlier this morning. While these results represent a solid performance for the company given the double-dip recession and economic headwinds in Europe, we have not fully realized the potential of our brands in that region and still have plenty of growth opportunities in other geographic regions around the world.
There are always opportunities for growth regardless of the macroeconomic environment and this continues to be our focus going forward. With the exception of Europe, our performance this year has been solid in all major regions. Our combined U.S. wholesale business continues to generate good growth, delivering a mid single-digit revenue increase during the last quarter with gains generated across our brand portfolio. Our international license and distributor business was also a bright spot, delivering solid year-over-year revenue gains.
Moving first to the Outdoor Group, which includes Merrell, Chaco and Patagonia Footwear. This group remained the company's largest revenue and earnings contributor in Q3 that posted a revenue decline for the quarter compared to the near 20% growth it achieved last year.
The Merrell Footwear business today is focused on 3 distinct consumer segments: Performance Outdoor, where Merrell is the established leader; Outside Athletic, where Merrell is a relatively new entrant; and Active Lifestyle, which is the more casual side of the business.
This is an exciting time for the Merrell brand as it expands its lead in many market segments and opens up new opportunities globally. We're also especially pleased that Merrell increased its pace of market share gains in the last 4 weeks as reported by OIA VantagePoint.
I'll now talk in a little more detail about each of these 3 market segments. With respect to Performance Outdoor, Merrell simply dominates this category. This segment has been under some pressure throughout the year as outdoor retailers have struggled to deal with the impact of last year's unusually warm fall and winter, as well as a shift in consumer taste to lightweight and athletic styling. However, this is Merrell's home territory and the brand continues to take market share with fresh new product introductions for the outdoor enthusiast.
Turning to Outside Athletic. This was white space for Merrell just a few seasons ago and it's where Merrell has enjoyed incredible recent success and growth. Merrell's entry into this category began with the Barefoot collection, which was the largest introduction in our company's history and is now extended to address a broader range of activities and consumers with adjacent collections, such as Bare Access, Mix Master and Proterra. Merrell has positioned these expanded product offerings under the M-Connect umbrella with a comprehensive marketing approach and an activity-specific segmentation strategy for the consumer. Retail response has been terrific with key retailers clamoring for their early delivery of product in Q4. However, M-Connect largely remains a Q1 2013 program.
Although Outside Athletic is the smallest of these 3 segments for Merrell, the year-to-date shipments are up almost triple digits and orders for delivery next year are up at a strong double-digit pace.
With respect to the Active Lifestyle segment, this has been the toughest category for Merrell over the last couple of seasons. Historically, Merrell has outperformed share with a continuous offering of spectacular new product, starting years ago with the original Jungle Moc that actually invented the after-sport category. This is clearly an area where we have the opportunity as to that loyal Merrell consumer seeking cutting-edge new product from their favorite brand, and Merrell team is focused on bringing innovative new products to market on an accelerated timetable as we attack this important growth area.
Next, I'll focus on the Heritage Group, which includes the company's oldest brand, Wolverine, our 2 largest licensed footwear businesses, Caterpillar and Harley-Davidson, as well as Bates and HyTest. Overall, the Heritage Group had a solid quarter, led by excellent double-digit revenue growth in the United States, driven primarily by the Wolverine, CAT and Bates brands, and in international markets as well, partially offset by softness in Europe for CAT and planned declines in the Harley-Davidson footwear business.
Starting with the Wolverine brand, this business continues to lead by a wide margin in the important U.S. core work segment with a 22% market share as reported by SportScanInfo data. The brand continues to deliver on the strength of its core DuraShocks and Contour Welt collections, as well as new introductions like the SwampMonster.
The brand's innovative 1000 Mile collection of rugged casual footwear also contributed to the brand's success during the quarter as this premium-priced, made-in-USA fashion offering continues to register with the global consumer interested in authentic Heritage brands.
During the quarter, we opened the Wolverine company store in New York City's Nelida district. The performance of this store, which features Wolverine's made in America 1000 Mile collection for both men and women, is exceeding expectations, and the store was voted 1 of the 10 best pop-up stores during New York's fashion week.
Wolverine Apparel also posted a very strong double-digit revenue increase during the quarter, continuing its excellent performance over the last few years. The apparel business is forging solid connections with its target consumer by developing and marketing collections in lock step with a core work and outdoor footwear offering to the brand. Wolverine Apparel's success is helping transform Wolverine from a footwear-only brand to a head-to-toe lifestyle brand.
Caterpillar footwear, our largest licensed brand, continued to leverage its innovative anti-fatigue work product and new product offerings in the casual and women's categories to drive growth in the U.S. and most local market -- and most global markets.
Now on to the Lifestyle Group, the home of the Hush Puppies, Sebago, Soft Style and Cushe brands. Let's start really with the Hush Puppies U.S. business, which has quietly overachieved this year as the turnaround strategy, which has been focused on better product and better distribution, is driving great results. The U.S. business generated a strong double-digit revenue increase during Q3 with significant gains coming to both the men's and women's categories.
Key revenue drivers include accelerated deliveries of women's boots to major department stores, strong retail sell-through of women's core casual programs and the introduction of new items, including the seal slip-on, in a wide array of colors.
The Hush Puppy brand also continues to add dedicated points of distribution around the world as 19 new mono-branded Hush Puppies concept stores and 71 new dedicated shop-in-shops were opened in Q3 in China, Malaysia, India, Pakistan, Taiwan and a handful of other countries. Hush Puppies remains one of our largest and most beloved global brands.
Sebago, our premium New England Heritage brand, delivered an excellent double-digit revenue gain in the quarter. The brand's innovative TriWater collection for men in the performance category and its greatly improved women's offering are contributing to the brand's continued success.
In addition, Sebago continues to expand its points of distribution as it opened new doors with major retailers such as Bass Pro and West Marine. A strong increase in department store business all contributed -- also contributed to the brand's success during the quarter.
Sebago has also launched a new collection to further solidify its premium market positioning. This collection features a series of premium leather Dockside and Spinnaker styles with leather from the historic Horween Tannery in Chicago. Special packaging and marketing materials have been developed, which reflect the heritage of these 2 great American companies and the premium pricing for this product. The collection will be promoted on top fashion blogs and sold-through key retailers like Saks Fifth Avenue, Bloomingdale's, Nordstrom, Harrods, Russell & Bromley and John Lewis.
In closing, I couldn't be more excited about the global growth opportunities for the new Wolverine Worldwide and the perfect duck tail fit between the 2 companies. It's certainly a transformative move and a significant milestone in our history. The new Wolverine Worldwide has a portfolio of 16 powerful authentic brands with a combined heritage and brand equity of more than 1,000 years, has a very strong and deep management team, will market over 100 million pairs of footwear and units of apparel annually, covers almost all product categories including casual, outdoor, work, athletic, dress and children's and has access to consumers in over 200 countries and territories around the world.
The feedback and excitement surrounding this acquisition from our retailers, international distributors, supply-chain partners and, most importantly, our team members in Michigan, Massachusetts and around the world has been universally positive and supportive.
I'd like to especially extend my thanks to the numerous Wolverine and PLG team members who spent countless hours and an immense amount of energy helping to bring the new company into existence. I'd also like to thank the PLG team for the excellent execution of each brand's strategic plan that has placed the group on an accelerated upward growth path.
I'll now turn the call over to Don Grimes, our Senior Vice President and CFO, who will have some additional commentary on our Q3 results and expectations for the full year. Don?