Blake Krueger
Analyst · Stifel, Nicolaus
Thanks, Christi. Good morning to everyone, and thanks for joining us this morning. Earlier this morning, we reported our financial results for the second quarter, where we achieved record revenue behind strong growth in all of our major U.S. businesses, as well as key global markets, including our Latin America distributor operations. We're pleased with our performance in the quarter despite the economic uncertainty facing some parts of the world and remain well positioned to drive results in the current environment.
It's clear that the global economic recovery has yet to fully materialize, and the macroeconomic uncertainty surrounding Europe is having a direct impact on the retail environment in that region, as well as an indirect spillover effect on several other markets. However, for our brands, broad lifestyle trends remain in our favor, driven by a global consumer appetite for authentic heritage brands, Americana styling and prep, lightweight and minimalist, boots, and health and wellness. Despite the macroeconomic challenges, our brands are winning on a global basis and we remain focused on exceeding the expectations of our target consumers; expanding our international footprint; and as always, delivering innovative products.
We've been pleased with the pace of incoming orders, where -- which were up at a strong double-digit clip in the quarter, demonstrating the strength of our product lines and retailer confidence in our brands. Our narrow and deep, an inventory investment philosophy, continued to ensure strong levels of customer support and is reflective of prudent working capital management.
As we focus on operating our 12-brand global portfolio, soon to be 16 brands, we are keenly aware of balancing long-term investment strategies while delivering short-term financial results. We achieved this by investing heavily in our most promising initiatives and aggressively managing SG&A in line with the current economic landscape.
Our financial results in the quarter were driven largely by the strategic investments made within our brands in recent years. I'll mention some of these initiatives in detail later in my comments, but our results lead us to remain very confident in our business model despite the headwinds currently faced by several larger economies.
While we would have liked to have seen stronger growth in Europe, overall, our brands are gaining market share and growing globally. We remain very optimistic about the momentum in our brands and most global consumer markets, and plan to deliver another record year of sales and earnings.
Now I'll spend a few moments talking about the performance of our brands. I'll start with the Outdoor Group and provide an update regarding the PLG acquisition a little bit later.
The Outdoor Group, which includes Merrell, Chaco and Patagonia Footwear, remained the company's largest revenue and earnings contributor in Q2. Revenue for the group increased at a low single-digit pace during the quarter as challenges in Canada offset a portion of the significant sales gains in the U.S.
Beginning first with Merrell, where core products and the Merrell Barefoot Collection helped drive a high single-digit increase in the U.S. in Q2. Performance of Merrell Barefoot remains exceptional in the U.S., driven by strong consumer and retailer interest, which helped the category achieve a very high double-digit sales gain.
Outside of the U.S., Merrell Barefoot was first to market in many countries for this category of footwear, and sell-through in both our subsidiary and third-party markets has been increasingly very good. Despite the challenging retail environment in Europe, strong sales of Merrell Barefoot in Q2 helped lead Merrell to a low single-digit sales gain in that region.
Merrell apparel turned in an exceptional quarter of high double-digit growth, due to improved timing of seasonal deliveries, international expansion and further expansion in the U.S. outdoor specialty channel. Despite a challenging outdoor apparel environment in the U.S., due to the carryover effects of last winter's unseasonably warm weather, Merrell apparel has gained broader distribution with its new offerings that feature a better value equation for consumers, an improved fit and better alignment with Merrell Footwear brand stories and product category franchises.
While Merrell's recent success has been impressive, I'm even more optimistic about the upcoming product introductions. For over 15 years, the outdoor industry has turned to the Merrell brand for innovation leadership and for simply what's next. Driven by deep consumer insights, the brand's positioning is evolving from pure outdoor to what we call outside athletic. We see traditional outdoor consumers adopting a more athletic point of view, as they are pressed for time and seek fast and light products for their done-in-a-day or even done-in-an-hour activities. Also, athletic consumers are adopting a more outdoor point of view as they are taking more of their work outside.
Merrell is perfectly positioned to take ownership of this convergence trend and will do so with its new M-Connect series of products, the single biggest product launch in the history of the company. M-Connect is a series of products and categories of footwear engineered and tested to empower the outside athlete across a full range of activities, from running to trail running to outside fitness and training and to hiking. The first segment of the collection will launch in October of this year with the remaining product segments in Q1 2013.
The reaction from our largest retail and global brand partners has been extremely positive. They are aligned to Merrell's clear vision of how the Barefoot minimalist and lightweight trends are evolving and support Merrell's new product introductions across a continuum of activities that take advantage of this growth opportunity. Most importantly, they simply love the product.
Turning to Chaco. Our pure outdoor adventure brand took advantage of favorable warm weather patterns in the U.S. and turned in strong double-digit growth in Q2. Chaco is continuing its pursuit of seasonal diversity and is now delivering its new fall range of closed-toe boots and shoes.
Additionally, our recent investments in the customized MyChacos program, which allows consumers to custom design their own Chaco sandals online, has led to significant incremental revenue and interest in the brand. Traffic to the website has increased significantly, and mychacos.com now frequently rises to the top of our e-commerce list.
Next, I'll focus on the Heritage Group, which includes the company's oldest brand, Wolverine; our 2 largest licensed footwear businesses, Caterpillar and Harley-Davidson; as well as Bates and HyTest. Group revenue declined slightly during the quarter as strong growth in the United States, especially for Wolverine and CAT, and strong growth in our international third-party markets was offset by softness in Europe and planned declines in the Harley-Davidson Footwear business.
Turning to Wolverine. The brand finished the quarter with excellent double-digit revenue growth. Wolverine continues to dominate the core work segment in the U.S. and remains the market share leader per SportScanInfo data. Strong performance by the core DuraShocks and Contour Welt collections, as well as new introductions like the SwampMonster, drove strong revenue and order gains.
The Wolverine apparel line, which is focused on the core work and outdoor product category, continues to generate consumer interest at retail as sales were up at a very strong double-digit pace for the quarter. While we are still relatively early in the life cycle for Wolverine apparel, excellent performance over the last couple of years with almost every product placement lead us to believe that this could be a significant business. A lifestyle presentation at retail, which includes footwear and apparel, helps create a dominant brand presence that leads to increased sales in both categories.
Turning to CAT Footwear, our largest licensed brand. In Q2, very strong double-digit gains in the U.S. and international third-party markets were offset by weakness in Europe. While CAT's innovative anti-fatigue work products continued to drive the U.S. business, significant gains were also made in the casual and women's categories, which grew at a triple-digit and strong double-digit pace, respectively, during the quarter. Judging by the enthusiastic response by retailers and global partners to our new product introduction, we're confident the CAT business will continue to deliver revenue gains in the second half and beyond.
Next, to the Lifestyle Group, which includes Hush Puppies; Sebago; SoftStyle; and the most youthful brand in our portfolio, Cushe. Overall group revenue for Q2 was essentially flat, as gains in the U.S. Hush Puppies and global Cushe businesses were offset by a decline in Sebago and Hush Puppies in Europe.
Beginning with Hush Puppies. Overall, the brand turned in a low single-digit revenue increase during Q2 as growth occurred in all major geographic regions except Europe. Key products driving the global sales increases were the laid-back luxe collection, as well as heritage styles in the Nineteen Fifty-Eight Collection.
The Hush Puppy brand also continues to add dedicated points of distribution around the world, as 27 new Hush Puppy concept stores were opened in Q2 in countries like China, Malaysia, India, Pakistan and Taiwan. We're certainly pleased with the momentum in Hush Puppies, our largest brand in terms of pairs, where success is being driven by better grade product and compelling marketing.
Turning to Cushe. This brand continues its impressive growth momentum in Q2 with a strong double-digit increase. Key products, such as the Cushe Slipper collection, maintained strong sell-through at retailers like Nordstrom's, Cabela's, The Forzani Group in Canada and Flip Flop Shops, where the brand is now a core vendor after a successful test earlier in the year.
In addition to channel expansion, Cushe is also making significant progress in its women's business, another key growth initiative for the brand. Women's revenue grew at a much faster pace than men's in Q2, and the current Cushe backlog indicates that this trend will continue. The new boot collections launching in the fall and the hyperlite collection next spring will help the brand become a 4-season offering for both men and women.
Turning to Sebago, our premium New England heritage brand. Solid Q2 double-digit revenue growth in the U.S. was offset by softness in Europe. We're optimistic about the brand's prospects for the remainder of the year, given the backlog position and several unique brand-building initiatives that are underway.
As one example, this fall, Sebago has teamed up with one of the world's most popular rock bands, Linkin Park. Together, they developed a special edition boot that will be offered to a handful of the world's most premium independent retailers. Only about 500 pairs will be manufactured globally, with a portion of the proceeds designated for the Music for Relief charity. The launch, scheduled for November, while very small in terms of pairs, is expected to reach over 100 million consumers via Facebook, Twitter, blogs and influential websites.
Next, I'd like to briefly discuss the strong Q2 performance of our direct-to-consumer business, which includes about 100 brick-and-mortar retail stores in the U.S., Canada and the U.K., as well as 38 global websites. Direct-to-consumer revenue increased at a strong double-digit rate in Q2, as our product offerings resonated well with consumers in our own stores and online. Performance in North America was especially strong as comp store sales in the quarter grew at double the rate of the industry average. We're obviously very pleased with the excellent growth in our direct-to-consumer business.
Turning to our acquisition of the Performance + Lifestyle Group of Collective Brands, consisting of the Sperry Top-Sider, Saucony, Stride Rite and Keds brands. Our transition and integration planning is in full swing and, frankly, ahead of schedule, and I couldn't be more pleased about the many global opportunities for value creation that these 4 brands bring to our shareholders.
We expect to close the transaction late in our third quarter or early in our fourth quarter. This transaction is a perfect dovetail fit for the company in terms of the brands, genders and geographic opportunities, and I'm more excited today about this transformational acquisition than I was when we announced it a couple of months ago.
The acquisition will immediately address 5 targeted growth areas for our company: women's, athletic, casual, kids and retail. Each of the Sperry Top-Sider, Saucony, Stride Rite and Keds brand have a strong authentic heritage, excellent consumer loyalty and market positions that are both unique and differentiated.
While about 2/3 of Wolverine's pairs are currently sold outside the U.S., less than 10% of PLG's revenue is generated offshore. The international opportunity for PLG is huge, and we have already received a tremendous amount of interest from international distributors and partners who are looking to expand the existing global footprint for these brands.
The acquisition will obviously be transformational on a number of fronts, not the least of which is the size of the combined company. The transaction will create the largest multi-category footwear company in the world, outside of the 2 largest athletic companies, with about 100 million pairs of better-grade product marketed in around 200 countries.
The ability to leverage this scale in the supply chain area is certainly significant, but it will also enable us to attract new talent, cross-pollinate the existing teams and enhance our global infrastructure and regional resources. Obviously, we remain very excited about the acquisition in terms of the 4 brands, which have a combined brand lifetime of over 380 years, the talent coming with the business, the fit with our business model and the integrated future opportunities for shareholder value creation.
I'd just like to take a moment to thank the team for delivering another solid performance despite a challenging macroeconomic environment in Europe. Their rigorous execution of our business model helps us mitigate risk and deliver in a variety of economic situations.
Strategically, we remain focused on delivering consistent value for our shareholders, as well as bringing game-changing product innovation to market. We remain confident that 2012 will be another year of record revenue and earnings for the company.
Now I'll turn the call over to Don Grimes, our Senior Vice President and CFO, who will add some additional commentary on our Q2 results and expectations for the full fiscal year. Don?