Howard D. Schultz
Analyst · John Ivankoe from JPMorgan
John, this is Howard. First off, let's split off EMEA into 2 parts, the Western Europe and the Middle East. The Middle East market for Starbucks, in which we have hundreds of stores in the Gulf, is quite healthy, and we continue to feel very bullish about that part of the equation. With regard to Western Europe, let me walk you through what we've done in anticipation of the transformation of that business. First off, one of our most senior and most experienced executives and operators, who is at our side co-authoring the U.S. transformation is Michelle Gass. She has moved to become the President of that region, and she's living in the U.K. In addition to that, the largest company-owned market within that region is the U.K., and we've also moved one of our strongest retail operators from the U.S., Kris Engskov [ph], who is managing the U.K. business reporting to Michelle. I think we -- in a sense, we've seen this movie before, and I'm proud to say it had a very good and positive ending in terms of what we were able to do in the U.S. I think there are many similarities in terms of the downturn in the economy and consumer confidence. And I think that we all feel quite optimistic over the long term that we're going to be able to not only turn this business around, but it's going to be a profitable market for Starbucks. Having said that, the situation is very, very tough and it's not one Europe. The situation in Greece, the situation in Portugal, the situation in Spain, I can go on and on, and then just this morning, we wake up to the news of an announcement of a double-dip recession in Great Britain. So what we've said early on within the U.S. transformation is that we were not going to use the economy as an excuse for our inability to transform and succeed in that market, and we're not using it internally as well. But we can't ignore the headwinds. But I think the short version is that we have put in place a strategic plan that we feel is going to address the issues at hand, in many ways takes a lot of the proven successes we had in the U.S. with Michelle in the lead, and she is getting all the support and resources from the corporation. We also think that we should invest into the market in terms of innovation and be very strategic in how we're going to grow the market. But the short version here is that it's going to take a while. We are cautiously optimistic and we think over the long term, we will succeed in this market, but it's -- this is not going to happen overnight.